While it will not be necessary, once Denny Hamlin hangs up his racing helmet, he could consider becoming a motivational speaker for young upcoming drivers. On Sunday in Michigan, Hamlin once again demonstrated his tenacity by overcoming obstacles and tearing to victory. For the fans watching from home, they got to witness his never-say-die spirit, as well as sponsors flaunting their products throughout the broadcast. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2026 FireKeepers Casino 400
Start time to record race/commercial periods: 3:02 PM
End time to record race/commercial periods: 6:56 PM
Total minutes of complete race broadcast: 234
Minutes of race broadcast: 222
Minutes of traditional commercials: 12
Minutes of side-by-side commercials: 40
Total number of commercials: 111
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 23
Total number of companies or entities advertised: 13
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 88
Total number of companies or entities advertised: 46
Number of times Amazon Prime utilized ‘Side-by-Side’ commercials during the broadcast: 16
Companies seen the most in commercials during this broadcast: Amazon (14 times); NASCAR (14 times); Mountain Dew (5 times); Burger King (5 times); Jack Links (5 times); Xfinity (5 times); Subway (4 times)
Breakdown of what the commercials were, by category:
AMAZON PRIME/TV
Amazon Prime amazon.com/prime ‘Kyle Larson vs the Double’ – 2
FIFA on Fox – 1
Amazon Prime amazon.com/prime and NASCAR.com – 1
Total: 4
Movies
‘Masters of the Universe’ amazonmgmstudios.com/us/en/original-movies/masters-of-the-universe – 2
Total: 2
Restaurants/Food
Mountain Dew mountaindew.com/ – 2
Burger King burgerking.com – 2
Arby’s arbys.com – 1
Jack Link’s jacklinks.com – 1
Red Bull redbull.com – 1
Total: 7
Car/Truck/Bike
Toyota toyota.com – 1
Total: 1
Technology
Logitech logitech.com – 2
Amazon Shop the Game amazon.com/events/shopthegame – 1
Anduril.com/NASCAR – 1
Xfinity.com xfinity.com – 1
Total: 5
Products/Services for the Home and Personal Use
Zepbound zepbound.lilly.com – 3
Total: 3
Racing Related
NASCAR.com/Shop nascar.com/shop – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:02 PM – 3:06 PM – 4 // 3:06 PM – 3:08 PM – 2
3:08 PM – 3:12 PM – 4 // 3:12 PM – 3:14 PM – 2
3:14 PM – 4:01 PM – 47 // 4:01 PM – 4:04 PM – 3
4:04 PM – 5:17 PM – 73 // 5:17 PM – 5:20 PM – 3
5:20 PM – 6:13 PM – 53 // 6:13 PM – 6:15 PM – 2
6:15 PM – 6:56 PM – 41 6:56 PM -checkered flag
Total race brdcst time: 222 // Total comm. brdcst time: 12
Number of companies featured during broadcast: 30
(FireKeepers Casino firekeeperscasino.com ; Amazon Prime; Jerry’s Pub jerryspub.com ; Burger King; IHOP; Coca-Cola; Monster Energy; Busch Light; Ram Trucks; Ford; Toyota; POET; GoodYear; Mobil 1; NAPA; Freeway Insurance; Harbor Freight; BuildSubmarines.com; Chewy; Anduril; Aspen Dental; Logitech; Fan Duel; National Debt Relief; Credit One Bank; Xfinity; ‘Masters of the Universe’ movie; Consumer Cellular; Upcoming ARCA race; Upcoming O’Reilly Auto Parts Series race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:24 PM – 3:27 PM
Ram Trucks; Subway; Jack Links; National Debt Relief; Consumer Cellular; ‘NASCAR vs. Navy’ on Amazon Prime
3:32 PM – 3:35 PM
Arby’s; Ford; Reese’s; Logitech; Harbor Freight; Amazon Prime
3:47 PM – 3:49 PM
Burger King; TopDon.us ; Camping World; hims.com; Chili’s; NASCAR.com/Tickets, Coca-Cola, Busch Light, Freeway Insurance, Xfinity
3:54 PM – 3:57 PM
GoodYear; IHOP; Cobenfy; Mountain Dew; Fan Duel
4:06 PM – 4:09 PM
Coke Zero Sugar Flyaway Sweepstakes coca-cola.com/us/en/legal/nascar-400-sweeps ; Subway; Mobil 1; Snapdragon; Jack Links; Amazon Prime
4:18 PM – 4:20 PM
Chili’s; Ram Trucks; Aspen Dental; AT&T; ‘NASCAR vs. Navy’ on Amazon Prime
4:24 PM – 4:26 PM
Reese’s; Toyota; Harbor Freight; Breztri; Subway; Amazon Prime
4:37 PM – 4:40 PM
IHOP; National Debt Relief; Camping World; Chevy; Mountain Dew; ‘NASCAR vs. Navy’ on Amazon Prime
4:48 PM – 4:51 PM
Burger King; Chewy; Red Bull; GoGetSomebody.com ; Jack Links; NASCAR.com/FanRewards, Coca-Cola, Busch Light, Freeway Insurance, Xfinity ; FIFA on Fox
4:56 PM – 4:59 PM
Arby’s; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Ram Trucks; T-Mobile; Little Caesars; Amazon Prime
5:07 PM – 5:10 PM
Mobil 1; Oura ouraring.com ; Coke Zero Sugar Flyaway Sweepstakes coca-cola.com/us/en/legal/nascar-400-sweeps ; Ford; Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance , Xfinity
5:22 PM – 5:24 PM
Snapdragon; GoodYear; Mountain Dew; Amazon Prime
5:33 PM – 5:35 PM
Subway; Consumer Cellular; Air Lift airliftcompany.com ; Jack Links; Ram Trucks; NASCAR.com/Tickets, Coca-Cola, Busch Light, Freeway Insurance , Xfinity
5:42 PM – 5:44 PM
Vabysmo; Chevy; Camping World; Amazon Prime
5:52 PM – 5:54 PM
Arby’s; Red Bull; Ford; Chili’s; ‘NASCAR vs. Navy’ on Amazon Prime
6:03 PM – 6:05 PM
Burger King; Toyota; Denvix; IHOP; NASCAR on Amazon Prime