Fans who watched Sunday’s Cup race at Nashville Superspeedway were left breathless from the tires on fire, the pesky brake issues, the plentiful cautions, and Denny Hamlin’s feverish but skillfully focused advance to the win. There was all of that action, and a lot of sponsor love, in the form of commercials. For those fans who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2026 Cracker Barrel 400
Start time to record race/commercial periods: 7:02 PM
Stop time for rain: 7:39 PM
Restart time: 8:23 PM
End time to record race/commercial periods: 12:26 AM
Total minutes of complete race broadcast: 280
Minutes of race broadcast: 263
Minutes of traditional commercials: 17
Minutes of side-by-side commercials: 40
Total number of commercials: 125
Total number of companies or entities advertised: 52
Total number of traditional commercials (not split-screen): 36
Total number of companies or entities advertised: 24
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 89
Total number of companies or entities advertised: 47
Number of times Amazon Prime utilized ‘Side-by-Side’ commercials during the broadcast: 16
Companies seen the most in commercials during this broadcast: NASCAR (11 times); Amazon (10 times); Coca-Cola (10 times); Xfinity (9 times); Freeway Insurance (7 times); Busch Light (7 times); Jack Links (6 times); Mobil 1 (6 times); Burger King (6 times); Ram Trucks (5 times); IHOP (4 times); Subway (4 times); Logitech (4 times); Toyota (4 times)
Breakdown of what the commercials were, by category:
AMAZON PRIME/TV
Amazon Prime amazon.com/prime – 2
Amazon Prime amazon.com/prime and NASCAR.com – 1
Total: 3
Restaurants/Food
Burger King burgerking.com – 3
Coca-Cola cocacola.com – 1
IHOP ihop.com – 1
Jack Link’s jacklinks.com – 1
Mountain Dew mountaindew.com/ – 1
Red Bull redbull.com – 1
Subway Subway.com – 1
Total: 9
Car/Truck/Bike
Mobil 1 mobiloil.com/ – 3
Ram Trucks ram.com – 2
Ford ford.com – 1
NAPA napaonline.com/ – 1
Toyota toyota.com – 1
Total: 8
Wireless Phone
T-Mobile t-mobile.com/ – 1
Total: 1
Home Improvement
Harbor Freight harborfreight.com – 1
Total: 1
Technology
Logitech logitech.com – 3
Amazon Shop the Game amazon.com/events/shopthegame – 1
Anduril.com/NASCAR – 1
Power Ball powerball.com – 1
Xfinity.com xfinity.com – 1
Total: 7
Products/Services for the Home and Personal Use
Hims.com – 1
Ozempic ozempic.com – 1
Vabysmo vabysmo.com – 1
Total: 3
Travel
AirBNB.com – 1
Total: 1
Racing Related
NASCAR.com/Shop nascar.com/shop – 2
NASCAR.com/tickets nascar.com/tickets – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
7:02 PM – 7:05 PM – 3 // 7:05 PM – 7:07 PM – 2
7:07 PM – 7:11 PM – 4 // 7:11 PM – 7:13 PM – 2
7:13 PM – 7:23 PM – 10 // 7:23 PM – 7:25 PM – 2
7:25 PM – 7:37 PM – 12 // 7:37 PM – 7:39 PM – 2
7:39 PM – Red Flag for Rain
8:23 PM – 8:26 PM – 3 // 8:26 PM – 8:29 PM – 3
8:29 PM – 9:46 PM – 77 // 9:46 PM – 9:49 PM – 3
9:49 PM – 10:55 PM – 66 // 10:55 PM – 10:58 PM – 3
10:58 PM – 12:26 AM – 88 // 12:26 PM – checkered flag
Total race brdcst time: 263 // Total comm. brdcst time: 17
Number of companies featured during broadcast: 28
(Cracker Barrel crackerbarrel.com ; Burger King; IHOP; Hunt Bros Pizza; Coca-Cola; Monster Energy; Celsius; Red Bull; Busch Light; Ford; Toyota; GoodYear; Freeway Insurance; Mobil 1; NAPA; Echo Park Automotive; Harbor Freight; Breztri; Logitech; Trimble; Snapdragon qualcomm.com/snapdragon/overview ; Fan Duel; Aspen Dental; hims.com ; National Debt Relief; Credit One Bank; Xfinity; Consumer Cellular)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:49 PM – 8:50 PM
Ram Trucks; Burger King; Jack Links; Mobil 1; Logitech
9:03 PM – 9:05 PM
IHOP; Toyota; T-Mobile; NAPA; NASCAR.com/Tickets, Coca-Cola, Busch Light, Freeway Insurance, Xfinity
9:11 PM – 9:14 PM
Mountain Dew; Chewy; Aspen Dental; AT&T; Subway; Amazon Health
9:22 PM – 9:24 PM
Ford; Jack Links; Consumer Cellular; GoodYear; Little Caesars; Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity
9:29 PM – 9:31 PM
Batman Lego; Chili’s; Chevy; Fan Duel; Subway; ‘Masters of the Universe’ movie
9:51 PM – 9:53 PM
Harbor Freight; Mobil 1; hims.com ; Ram Trucks; MISpeedway.com, Coca-Cola, Busch Light, Freeway Insurance , Xfinity
10:03 PM – 10:05 PM
Camping World; Burger King; Red Bull; Jack Links; Chevy; Amazon Prime
10:12 PM – 10:15 PM
IHOP; NAPA; Coke Zero Sugar Flyaway Sweepstakes coca-cola.com/us/en/legal/nascar-400-sweeps ; Toyota; Reese’s; Upcoming O’Reilly Auto Parts Series on CW
10:23 PM – 10:26 PM
Arby’s; National Debt Relief; Consumer Cellular ; GoodYear; Chili’s; Amazon Prime
10:34 PM – 10:37 PM
Jack Links; Anduril.com/NASCAR ; Red Bull; Subway; Camping World; Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity
10:47 PM – 10:50 PM
TopDon.us ; Burger King; Reese’s; Powerball.com ; Ram Trucks; Amazon Prime
11:00 PM – 11:02 PM
Safelite; Harbor Freight; Mountain Dew; NASCAR.com/FanRewards, Coca-Cola, Busch Light, Freeway Insurance, Xfinity
11:13 PM – 11:16 PM
Oura ouraring.com ; Breztri; Denvix; Coke Zero Sugar Flyaway Sweepstakes coca-cola.com/us/en/legal/nascar-400-sweeps ; Ford
11:20 PM – 11:23 PM
Toyota; GoGetSomebody.com ; Chili’s; Snapdragon; Amazon Health
11:24 PM – 11:27 PM
Dodge; T-Mobile; Subway; National Debt Relief; Celsius; NASCAR.com/Salutes, Coca-Cola, Busch Light, Freeway Insurance, Xfinity
11:35 PM – 11:38 PM
Jack Links; Mobil 1; IHOP; Xfinity; NASCAR on Amazon Prime; NASCAR.com/Tickets, Coca-Cola, Busch Light, Freeway Insurance, Xfinity