Commercial breakdown: 2019 Coke Zero Sugar 400

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2019 Coke Zero Sugar 400

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 3:23 PM
Total minutes of complete race broadcast: 143
Minutes of race broadcast: 108
Minutes of traditional commercials: 35
Minutes of side-by-side commercials: 5

Total number of commercials: 106
Total number of companies or entities advertised: 51
Total number of traditional commercials (not split-screen): 93
Total number of companies or entities advertised: 46
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 13
Total number of companies or entities advertised: 13
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 2

Companies seen the most in commercials during this broadcast: PA NBC local news WPXI (6 times); Sonic (6 times); Choice Hotels (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Golf on NBC/NBC Sports nbcsports.com/golf – 3
IndyCar indycar.com on NBC/NBC Sports – 2
‘Hollywood Game Night’ nbc.com/Hollywood-game-night – 2
ME TV metv.com – 1
Upcoming Cup race on NBC/NBC Sports – 1
Sunday Night Football on NBC/NBC Sports – 1
‘America’s Got Talent’ nbc.com/americas-got-talent and ‘Bring the Funny’ nbc.com/bring-the-funny – 1
‘The Tonight Show With Jimmy Fallon’ nbc.com/the-tonight-show – 1

Total: 12

Movies

‘Crawl’ tickets.crawlmovie.com – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

NBC local news wpxi.com – 6
BathFitters.com bathfitters.com – 4
WPXI/ahnwomen wpxi.com/ahnwomen – 1
Levin’s levinfurniture.com – 1
PA Public Schools successstartshere.com – 1

Total: 13

Restaurants/Food

Sonic sonicdrivein.com – 6
Jersey Mike’s jerseymikes.com – 4
Pizza Hut pizzahut.com/ – 4
Subway Subway.com – 3
Wendy’s wendys.com – 2
Burger King burgerking.com – 2
Golden Corral goldencorral.com/ – 2
Mountain Dew mountaindew.com/ – 2
Coca-Cola cocacola.com – 1

Total: 26

Beer/Alcohol

Busch busch.com – 2

Total: 2

Car/Truck/Bike

Chevy chevy.com – 4
RamTrucks.com ramtrucks.com – 2
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 2
Sunoco sunocoinc.com – 2
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 1
Toyota toyota.com – 1
WeatherTech.com weathertech.com – 1

Total: 13

Insurance/Health

Geico.com geico.com – 3
Progressive progressive.com – 2
Physicians Mutual Dental Insurance sendinfokit.com – 1

Total: 6

Home Improvement

Kioti tractors kioti.com – 1

Total: 1

Financial

USAA usaa.com/bank – 3
Experian.com experian.com – 2
GoCreditOne gocreditone.com – 1

Total: 6

Technology

Amazon Echo amazon.com/echo – 2
Amazon Prime amazon.com/prime – 1
GolfPass.com – 1

Total: 4

Products/Services for the Home and Personal Use

SaveonSymbicort.com saveonsymbicort.com – 2

Total: 2

Travel

ChoiceHotels.com choicehotels.com – 4
UniversalParks.com universalparks.com – 1

Total: 5

Military

National Guard nationalguard.com – 1

Total: 1

Racing Related

Watkins Glen theglen.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:
1:00 PM – 1:09 PM – 9      1:09 PM – 1:12 PM – 3
1:12 PM – 1:18 PM – 6      1:18 PM – 1:20 PM – 2
1:20 PM – 1:26 PM – 6      1:26 PM – 1:29 PM – 3
1:29 PM – 1:43 PM – 14      1:43 PM – 1:45 PM – 2
1:45 PM – 1:46 PM – 1      1:46 PM – 1:49 PM – 3
1:49 PM – 1:55 PM – 6      1:55 PM – 1:58 PM – 3
1:58 PM – 1:59 PM – 1      1:59 PM – 2:01 PM – 2
2:01 PM – 2:07 PM – 6      2:07 PM – 2:09 PM – 2
2:09 PM – 2:13 PM – 4      2:13 PM – 2:15 PM – 2
2:15 PM – 2:25 PM – 10      2:25 PM – 2:27 PM – 2
2:27 PM – 2:39 PM – 12      2:39 PM – 2:42 PM – 3
2:42 PM – 2:43 PM – 1      2:43 PM – 2:46 PM – 3
2:46 PM – 3:04 PM – 18      3:04 PM – 3:06 PM – 2
3:06 PM – 3:08 PM – 2      3:08 PM – 3:11 PM – 3
3:11 PM – 3:23 PM – 12      3:23 PM
—————–Rain Postponement——————-
5:30 PM – Justin Haley announced as winner

Total race brdcst time: 108      Total comm. brdcst time: 35

Number of companies featured during broadcast: 19
(Monster Energy; Coca-Cola, Coke Zero Sugar; Kroger; Jimmy John’s; Subway; Sonic; Pizza Hut; Toyota; Ram Trucks; Geico; Progressive; Bass Pro Shops & Cabela’s; Credit One Bank; 5/3 Bank; Symbicort; ‘Bring the Funny’ on NBC; Open Golf on NBC Sports; NASCAR.com/Drive; NASCAR.com/Fantasy; NASCAR.com/Scanner; ‘NASCAR America’ on NBCSN)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

1:34 PM – 1:37 PM
Ally Bank (Jimmie Johnson) #chasing8 ; ChoiceHotels.com; Mobil 1 (Kevin Harvick, Clint Bowyer); Pizza Hut; Toyota; upcoming Cup race; Golf on NBC Sports

2:56 PM – 2:58 PM
Coca-Cola; PNC Bank; McDonald’s; Ram Trucks; NASCAR.com/Tickets; ‘American Ninja Warrior’ on NBC