Tears fell. Rain fell. Hugs were given and received. Fallen service men and women were honored, as was a racing legend. A long race managed to be run in the midst of all of that. The sponsors commercials that made it possible were run as well. For those folks who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2026 Coca-Cola 600
Start time to record race/commercial periods: 6:02 PM
End time to record race/commercial periods: 11:27 PM
Total minutes of complete race broadcast: 325
Minutes of race broadcast: 314
Minutes of traditional commercials: 11
Minutes of side-by-side commercials: 38
Total number of commercials: 102
Total number of companies or entities advertised: 45
Total number of traditional commercials (not split-screen): 19
Total number of companies or entities advertised: 18
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 83
Total number of companies or entities advertised: 43
Number of times Amazon Prime utilized ‘Side-by-Side’ commercials during the broadcast: 15
Companies seen the most in commercials during this broadcast: Coca-Cola (11 times); Xfinity (10 times); Amazon (9 times); NASCAR (9 times); Busch Light (8 times); Freeway Insurance (8 times); Burger King (5 times); T-Mobile (5 times); IHOP (4 times)
Breakdown of what the commercials were, by category:
AMAZON PRIME/TV
Amazon Prime amazon.com/prime – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Xfinity, Busch Light, Freeway Insurance NASCAR.com/Salutes – 1
Total: 2
Movies
‘Masters of the Universe’ amazonmgmstudios.com/us/en/original-movies/masters-of-the-universe – 2
Total: 2
Restaurants/Food
Burger King burgerking.com – 2
Coca-Cola cocacola.com – 1
IHOP ihop.com – 1
Reese’s reeses.com – 1
Total: 5
Car/Truck/Bike
GoodYear goodyear.com – 1
NAPA napaonline.com/ – 1
Toyota toyota.com – 1
Total: 3
Wireless Phone
T-Mobile t-mobile.com/ – 1
Total: 1
Technology
Logitech logitech.com – 2
Xfinity.com xfinity.com – 2
Total: 4
Products/Services for the Home and Personal Use
Zepbound zepbound.lilly.com – 2
Camping World CampingWorld.com – 1
Ozempic ozempic.com – 1
Total: 4
Travel
AirBNB.com – 1
Total: 1
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
6:02 PM – 6:11 PM – 9 // 6:11 PM – 6:13 PM – 2
6:13 PM – 6:21 PM – 8 // 6:21 PM – 6:23 PM – 2
6:23 PM – 7:44 PM – 81 // 7:44 PM – 7:46 PM – 2
7:46 PM – 8:48 PM – 62 // 8:48 PM – 8:51 PM – 3
8:51 PM – 9:54 PM – 63 // 9:54 PM – 9:56 PM – 2
9:56 PM – 11:27 PM – 91 // 11:27 PM – checkered flag
Total race brdcst time: 314 // Total comm. brdcst time: 11
Number of companies featured during broadcast: 27
(Amazon Prime; USO uso.org ; Coca-Cola; Monster Energy; Burger King; IHOP; Chili’s; Busch Light; Chevy; Ford; Toyota; GoodYear; Mobil 1; Freeway Insurance; Echo Park Automotive; HendrickCars.com ; BuildSubmarines.com; Denvix; Aspen Dental; Chewy.com ; Fan Duel; Logitech; National Debt Relief; Consumer Cellular; Credit One Bank; Xfinity; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
6:44 PM – 6:47 PM
Coke Zero Sugar 400 Flyaway Sweepstakes coca-cola.com/us/en/legal/nascar-400-sweeps ; Mobil 1; T-Mobile; Subway; Ram Trucks; Amazon
6:53 PM – 6:55 PM
NAPA; IHOP; Aspen Dental; Monster Energy; Chewy.com
6:56 PM – 6:59 PM
Chili’s; Chevy; AT&T; GoodYear; Burger King; Amazon Prime
7:14 PM – 7:16 PM
Fan Duel; Lego Batman; Oura ouraring.com ; Ford; Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity NASCAR.com/Salutes
7:28 PM – 7:30 PM
TopDon.us ; T-Mobile; National Debt Relief; Subway; Mobil 1; Amazon Prime
7:37 PM – 7:39 PM
Arby’s; Toyota; Harbor Freight; Tecovas; Reese’s; NASCAR.com/Shop, Coca-Cola, Busch Light, Freeway Insurance, Xfinity
7:49 PM – 7:51 PM
Vabysmo; Body Armor; Snapdragon; IHOP; Amazon Prime
8:06 PM – 8:09 PM
Burger King; NAPA; GoGetSomebody.com ; Ram Trucks; T-Mobile; Upcoming O’Reilly Auto Parts Race on CW, Coca-Cola, Busch Light, Freeway Insurance, Xfinity
8:21 PM – 8:24 PM
GoodYear; Monster Energy; Breztri; Subway; Toyota; Amazon
8:34 PM – 8:37 PM
Chili’s; Ram Trucks; Coke Zero Sugar 400 Flyaway Sweepstakes coca-cola.com/us/en/legal/nascar-400-sweeps ; Reese’s; Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity NASCAR.com/Salutes
9:06 PM – 9:08 PM
Mobil 1; Harbor Freight; IHOP; T-Mobile; Safelite; Amazon Prime
9:19 PM – 9:21 PM
Camping World; Burger King; Chevy; Logitech; NASCAR.com/Salutes, Coca-Cola, Busch Light, Freeway Insurance, Xfinity
9:33 PM – 9:36 PM
National Debt Relief; Reese’s; Toyota; Subway; NAPA; Amazon Prime
10:08 PM – 10:10 PM
Aspen Dental; Dodge; Chili’s; Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity NASCAR.com/Salutes
10:21 PM – 10:24 PM
Body Armor; Ford; Subway; Camping World; ‘Masters of the Universe’ movie; MISpeedway.com, Coca-Cola, Busch Light, Freeway Insurance, Xfinity, NASCAR.com/Salutes