Countless singers and bands have sung songs about Saturday nights. Few people would argue that Saturday nights aren’t the best time for enjoyment and excitement in many forms. This past Saturday night in Richmond NASCAR fans were treated to a great race and a riveting win for Joey Logano. The fans watching from home got to watch him duke it out with another fan favorite, Chase Briscoe. There were, of course, commercials to watch as well. For those fans who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2026 Cook Out 400
Start time to record race/commercial periods: 6:55 PM
End time to record race/commercial periods: 10:15 PM
Total minutes of complete race broadcast: 200
Minutes of race broadcast: 180
Minutes of traditional commercials: 20
Minutes of side-by-side commercials: 23
Total number of commercials: 115
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 51
Total number of companies or entities advertised: 36
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 64
Total number of companies or entities advertised: 36
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 13
Companies seen the most in commercials during this broadcast: USA (9 times); Applebees (6 times); Sonic (6 times); Ashley Furniture (6 times); Xfinity (5 times); Busch Light (5 times); Soccer on USA (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘NASCAR Americana’ on USA – 3
PGA Golf on Golf Channel – 2
Soccer on USA – 2
Upcoming Cup race on USA Coca-Cola, Xfinity, Busch Light, Freeway Insurance – 1
College Football on USA – 1
‘Big Break’ on Golf Channel – 1
‘Anna Pigeon’ on USA usanetwork.com/usa-insider/franchise/anna-pigeon – 1
‘Cocktail wars’ on E – eonline.com/shows/cocktail_wars – 1
‘The Librarians: The Next Chapter’ – tntdrama.com/shows/the-librarians-the-next-chapter – 1
Total: 13
Movies
‘Jackass: Next & Last’ jackassmovie.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Bet365.com – 1
Monarch Hospice monarchhospice.com – 1
RiverviewChevyBuickGMC.com – 1
Total: 3
Restaurants/Food
Applebees applebees.com – 4
Arby’s arbys.com – 2
Golden Corral goldencorral.com/ – 2
Sonic sonicdrivein.com – 2
Wendy’s wendys.com – 1
Total: 11
Insurance/Health
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 2
NJM Insurance njm.com – 1
Total: 5
Wireless Phone
Cricket Wireless cricketwireless.com – 2
StraightTalk.com straighttalk.com – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 4
Financial
Credit One Bank creditonebank.com – 1
Total: 1
Legal
Peirce Law Group peircelaw.com – 1
Total: 1
Technology
BuildFreedom.us – 1
DraftKings.com draftkings.com – 1
Xfinity.com xfinity.com – 1
Total: 3
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 2
Bass Pro Shops BassPro.com – 1
Grainger grainger.com – 1
Pumpkin Care Insurance pumpkin.care – 1
Rinvoq rinvoq.com – 1
Trelegy trelegy.com – 1
Total: 7
Racing Related
NASCAR.com/tickets nascar.com/tickets – 1
Talladega Superspeedway talladegasuperspeedway.com/ – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
6:55 PM – 6:58 PM – 3 // 6:58 PM – 7:01 PM – 3
7:01 PM – 7:04 PM – 3 // 7:04 PM – 7:06 PM – 2
7:06 PM – 7:42 PM – 36 // 7:42 PM – 7:45 PM – 3
7:45 PM – 7:46 PM – 1 // 7:46 PM – 7:48 PM – 2
7:48 PM – 8:12 PM – 24 // 8:12 PM – 8:15 PM – 3
8:15 PM – 8:57 PM – 42 // 8:57 PM – 8:59 PM – 2
8:59 PM – 9:00 PM – 1 // 9:00 PM – 9:03 PM – 3
9:03 PM – 9:28 PM – 25 // 9:28 PM – 9:30 PM – 2
9:30 PM – 10:15 PM – 45 // 10:15 PM – checkered flag
Total race brdcst time: 180 // Total comm. brdcst time: 20
Number of companies featured during broadcast: 21
(Cook Out cookout.com ; AMR amr.net ; Applebees; Coca-Cola; Busch Light; Toyota; Freeway Insurance; Liberty Mutual; Progressive; POET; BuildSubmarines.com ; Bob’s Discount Furniture; Morgan & Morgan; DraftKings.com; Credit One Bank; Bank of America; Xfinity; WNBA on USA; Premier Soccer on USA; College Football on USA; ‘NASCAR Americana’ on USA)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
7:21 PM – 7:23 PM
Xfinity; Toyota; Wendy’s; Progressive
7:31 PM – 7:33 PM
AWS AI; Busch Light; Kohls; Straight Talk; IHOP; Liberty Mutual
7:57 PM – 7:59 PM
Safelite; Arby’s; Mint Mobile; Ally Bank; PODS; Applebees
8:04 PM – 8:06 PM
Toyota; Golden Corral; Valvoline; Consumer Cellular; Ashley Furniture; KFC
8:22 PM – 8:24 PM
Breztri; Bank of America; Sonic; WNBA on USA
8:29 PM – 8:31 PM
NAPA; IHOP; Liberty Mutual; Verizon Business; NASCAR.com/Shop
8:40 PM – 8:41 PM
Mint Mobile; Ashley Furniture; FreeStyle Libre 3; Busch Light; Sonic; Toyota
8:49 PM – 8:51 PM
Coke Zero Sugar; Valvoline; Sonic; Chevy; Soccer on USA
9:12 PM – 9:14 PM
DraftKings.com; Applebees; Straight Talk; Ally Bank; ‘Anna Pigeon’ on USA
9:20 PM – 9:21 PM
Safelite; FreeStyle Libre 3
9:39 PM – 9:40 PM
Ashley Furniture; KFC; Busch Light; Soccer on USA
9:50 PM – 9:52 PM
Toyota; IHOP; Kohls; Xfinity; ‘Anna Pigeon’ on USA
10:02 PM – 10:04 PM
Progressive; Ashley Furniture; PODS; Busch Light; Sonic; Soccer on USA