NASCAR fans attending Saturday night’s Cup race at Richmond Raceway were treated to fabulous weather and an exciting race. NASCAR was treated to a sell-out crowd for this race, and that is always good for business. Fans who watched the race from home got to see all the action, too, but had the comfort of a nearby kitchen and bathroom with no lines. Sponsors got to remind those watching at home about the great products they offer through commercial spots scattered through the broadcast. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 Richmond Raceway Cook Out 400
Start time to record race/commercial periods: 7:19 PM
End time to record race/commercial periods: 10:51 PM
Total minutes of complete race broadcast: 212
Minutes of race broadcast: 187
Minutes of traditional commercials: 25
Minutes of side-by-side commercials: 20
Total number of commercials: 121
Total number of companies or entities advertised: 47
Total number of traditional commercials (not split-screen): 56
Total number of companies or entities advertised: 34
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 65
Total number of companies or entities advertised: 35
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 10
Companies seen the most in commercials during this broadcast: Safelite (8 times); Sonic (7 times); Xfinity (7 times); Busch Beer (6 times); Liberty Mutual (5 times); Subway (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘The Rainmaker’ usanetwork.com/the-rainmaker – 4
NBA on NBC & Peacock – 2
FedEx Playoffs Golf on NBC & Peacock – 2
NFL Kick-Off on NBC & Peacock – 1
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
Total: 11
Local News/Sports/Points-of-Interest in Penna.
DelaneyAuto.com – 1
Delaney Honda delaneyhonda.com – 1
Total: 2
Restaurants/Food
Sonic sonicdrivein.com – 4
Subway Subway.com – 2
Applebees applebees.com – 1
IHOP ihop.com – 1
McDonald’s mcdonalds.com – 1
Wendy’s wendys.com – 1
Total: 10
Beer/Alcohol
Busch Light busch.com – 2
Coors Light coorslight.com/ – 1
Total: 3
Car/Truck/Bike
Safe Lite safelite.com – 3
Chevy chevy.com – 2
Midas midas.com – 2
NAPA napaonline.com/ – 1
Total: 8
Insurance/Health
Liberty Mutual libertymutual.com – 1
Total: 1
Wireless Phone
Mint Mobile mintmobile.com – 2
StraightTalk.com straighttalk.com – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 4
Legal
Peirce Law Group peircelaw.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 3
Homes.com – 1
Total: 4
Products/Services for the Home and Personal Use
Ingrezza ingrezza.com – 3
Breztri breztri.com – 2
CeraVe cerave.com – 2
Ashley Homestore ashleyhomestore.com – 1
Gorilla Tape and Glue gorillatough.com – 1
Rinvoq rinvoq.com – 1
Trelegy trelegy.com – 1
Total: 11
Racing Related
KansasSpeedway.com kansasspeedway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
7:19 PM – 7:22 PM – 3 // 7:22 PM – 7:25 PM – 3
7:25 PM – 7:28 PM – 3 // 7:28 PM – 7:31 PM – 3
7:31 PM – 7:58 PM – 27 // 7:58 PM – 8:00 PM – 2
8:00 PM – 8:09 PM – 9 // 8:09 PM – 8:11 PM – 2
8:11 PM – 8:12 PM – 1 // 8:12 PM – 8:14 PM – 2
8:14 PM – 8:41 PM – 27 // 8:41 PM – 8:43 PM – 2
8:43 PM – 9:03 PM – 20 // 9:03 PM – 9:05 PM – 2
9:05 PM – 9:10 PM – 5 // 9:10 PM – 9:12 PM – 2
9:12 PM – 9:18 PM – 6 // 9:18 PM – 9:20 PM – 2
9:20 PM – 9:25 PM – 5 // 9:25 PM – 9:26 PM – 1
9:26 PM – 9:35 PM – 9 // 9:35 PM – 9:37 PM – 2
9:37 PM – 9:39 PM – 2 // 9:39 PM – 9:41 PM – 2
9:41 PM – 10:51 PM – 70 // 10:51 PM – checkered flag
Total race brdcst time: 187 // Total comm. brdcst time: 25
Number of companies featured during broadcast: 19
(Cook Out cookout.com ; AMR Safety Team amr.net ; Hunt Bros. Pizza; Coca-Cola; Monster Energy; Busch Beer; Toyota; Progressive; BuildSubmarines.com ; Trimble; Ally Bank; Credit One Bank; Xfinity; College Football; NFL Kick-Off on NBC & Peacock; FedEx Golf Playoffs; iRacing.com ; IMSA race on USA & Peacock; Upcoming Xfinity race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
7:48 PM – 7:50 PM
McDonald’s; Toyota Gazoo Racing; PODS; Liberty Mutual; Golden Corral; Upcoming Cup race, Coca-Cola, Busch Beer, Xfinity, NASCAR.com/Tickets
8:24 PM – 8:26 PM
Chili’s; Safelite; Mint Mobile; Coors Light; Sonic
8:32 PM – 8:34 PM
Toyota Gazoo racing; Xfinity; Busch Light Beer; Subway; Progressive
8:51 PM – 8:53 PM
Straight Talk; IHOP; Expedia; Liberty Mutual; Sonic; ‘Law & Order: SVU’ ; College Football
9:52 PM – 9:54 PM
WT.com ; Applebee’s; Coors Light; Progressive; PODS; Wendy’s; WWTRaceway.com
10:02 PM – 10:03 PM
Subway; Safelite; Vrbo; Ashley Furniture; Toyota Gazoo Racing; Wendy’s
10:10 PM – 10:12 PM
Golden Corral; Safelite; Homes.com; Liberty Mutual; Sonic; NBA on NBC & Peacock
10:18 PM – 10:20 PM
Wendy’s; NAPA; Ashley’s Furniture; Busch Light; Vrbo; Chevy; Subway; Upcoming Cup race, Coca-Cola, Busch Beer, Xfinity, NASCAR.com/Tickets
10:30 PM – 10:32 PM
Applebee’s; Safelite; Xfinity; Progressive; PODS; Toyota Gazoo Racing; McDonald’s
10:35 PM – 10:38 PM
Liberty Mutual; Subway; Coors Light; Ashley’s Furniture; Verizon/frontline ; Hotels.com; Safelite; Sonic