For Sunday’s Cup race, it could be simply said that William Byron dominated the greatest portion of it, but Denny Hamlin ended up winning. Fortunately, it was much more than that. From Lake Speed giving the invocation, to the Wood family giving the call to start the engines, to special guests in the booth during the race, to throwback paint schemes and fan apparel…it was a real treat for NASCAR fans watching from home or at the track. Those watching at home also got to watch the commercials, too; as throwback or modern races all need the sponsors to make it all happen. For those folks who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 GoodYear 400
Start time to record race/commercial periods: 2:55 PM
End time to record race/commercial periods: 6:38 PM
Total minutes of complete race broadcast: 223
Minutes of race broadcast: 179
Minutes of traditional commercials: 44
Minutes of side-by-side commercials: 7
Total number of commercials: 117
Total number of companies or entities advertised: 62
Total number of traditional commercials (not split-screen): 102
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 15
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: NASCAR (11 times); Xfinity (6 times); Busch Beer (6 times); Buffalo Wild Wings (6 times); Pizza Hut (6 times); Wendy’s (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Xfinity, Busch Beer NASCAR.com/Tickets – 3
UFL theUFL.com – 2
IndyCar on Fox – 2
‘America’s Most Wanted’ on Fox fox.com/americas-most-wanted – 1
Upcoming Xfinity race on CW thecw.com – 1
Upcoming Craftsman Truck race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Craftsman Truck race on Fox/FS1 foxsports.com/nascar NASCAR.com/Tickets – 1
‘Extracted’ fox.com/extracted – 1
tubi tubitv.com – 1
Total: 13
Movies
‘The Accountant 2’ theaccountmovie.net – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
PNC.com pnc.com – 3
Monster Energy AMA Supercross supercrosslive.com at Acrisure Stadium acrisurestadium.com – 2
Total: 5
Restaurants/Food
Buffalo Wild Wings buffalowildwings.com – 6
Pizza Hut pizzahut.com/ – 6
Wendy’s wendys.com – 4
Subway Subway.com – 2
Applebees applebees.com – 2
Chick-fil-a.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Liquid Death liquiddeath.com – 1
McDonald’s mcdonalds.com – 1
Papa Johns papajohns.com – 1
Tovala.com – 1
Burger King burgerking.com – 1
Total: 28
Beer/Alcohol
Busch Light busch.com – 2
Keystone Light keystonelight.com – 1
Total: 3
Car/Truck/Bike
Toyota Gazoo Racing toyotagazooracing.com – 4
Ford ford.com – 3
Lexus lexus.com – 2
NAPA napaonline.com/ – 2
CarGurus.com – 1
Chevy chevy.com – 1
GoodYear goodyear.com – 1
WeatherTech.com weathertech.com – 1
Mother’s Car Care mothers.com – 1
Total: 16
Insurance/Health
Liberty Mutual libertymutual.com – 2
Allstate allstate.com – 1
Progressive progressive.com – 1
Total: 4
Wireless Phone
T-Mobile t-mobile.com/ – 2
Xfinity Mobile xfinitymobile.com – 2
Verizon/Frontline Verizon.com/frontline – 1
Total: 5
Home Improvement
ACE Hardware ACEHardware.com – 1
Scotts scotts.com – 1
Total: 2
Financial
Ameriprise ameriprise.com – 4
Ally Bank allybank.com – 1
Turbo Tax turbotax.com – 1
Total: 6
Legal
Pierce Law Group piercelaw.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Total: 2
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
PODS pods.com – 2
Skechers skechers.com – 2
Trelegy trelegy.com – 1
Wegovy Wegovy.com – 1
Bounty bountytowels.com – 1
Free Style Libre 3 freestyle.abbott/us-en/home.html – 1
Ozempic ozempic.com – 1
Total: 12
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
NASCAR.com/FanRewards – 1
NASCAR.com/Regional – 1
Talladega Superspeedway talladegasuperspeedway.com/ – 1
Total: 4
Race brdcast times: // Comm. brdcast times:
2:55 PM – 2:58 PM – 3 // 2:58 PM – 2:59 PM – 1
2:59 PM – 3:04 PM – 5 // 3:04 PM – 3:06 PM – 2
3:06 PM – 3:19 PM – 13 // 3:19 PM – 3:22 PM – 3
3:22 PM – 3:34 PM – 12 // 3:34 PM – 3:36 PM – 2
3:36 PM – 3:37 PM – 1 // 3:37 PM – 3:38 PM – 1
3:38 PM – 3:46 PM – 8 // 3:46 PM – 3:49 PM – 3
3:49 PM – 3:57 PM – 8 // 3:57 PM – 4:00 PM – 3
4:00 PM – 4:13 PM – 13 // 4:13 PM – 4:15 PM – 2
4:15 PM – 4:18 PM – 3 // 4:18 PM – 4:21 PM – 3
4:21 PM – 4:24 PM – 3 // 4:24 PM – 4:26 PM – 2
4:26 PM – 4:37 PM – 11 // 4:37 PM – 4:40 PM – 3
4:40 PM – 4:54 PM – 14 // 4:54 PM – 4:57 PM – 3
4:57 PM – 5:04 PM – 7 // 5:04 PM – 5:06 PM – 2
5:06 PM – 5:20 PM – 14 // 5:20 PM – 5:23 PM – 3
5:23 PM – 5:26 PM – 3 // 5:26 PM – 5:29 PM – 3
5:29 PM – 5:34 PM – 5 // 5:34 PM – 5:36 PM – 2
5:36 PM – 5:50 PM – 14 // 5:50 PM – 5:53 PM – 3
5:53 PM – 6:08 PM – 15 // 6:08 PM – 6:11 PM – 3
6:11 PM – 6:38 PM – 27 // 6:38 PM – checkered flag
Total race brdcst time: 179 // Total comm. brdcst time: 44
Number of companies featured during broadcast: 17
(GoodYear; AMR Safety Team amr.net ; Cheddar’s; Hunt Bros Pizza; Papa John’s; Coca-Cola; Busch Beer; Keystone Light; Ford; Toyota; WeatherTech.com; PODS; Advent Health; BREZTRI; Xfinity; UFL theUFL.com ; MLB on FS1; Kevin Harvick ‘Happy Hour’ podcast; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:05 PM – 4:08 PM
KansasSpeedway.com ; Liberty Mutual; Ford; Expedia; MLB on FS1
5:12 PM – 5:14 PM
Head & Shoulders; Wendy’s; Progressive; MISpeedway.com ; Upcoming Cup on FS1; MLB on FS1
6:16 PM – 6:18 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Xfinity, NASCAR.com/Tickets ; Straight Talk; Ram Trucks; Papa John’s; Fox Nation