The third NASCAR Cup race broadcast by Amazon was held on Sunday in Michigan. As happened in the previous two races, Amazon utilized side-by-side commercials for most of the race. (Only two segments of traditional commercials were held in-between race stages, for a total of eleven ads.) Additionally, the last 48 laps were commercial-free, giving fans an unbroken and cohesive stretch of exciting racing to the end. For those who would like to know how it all played out, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 FireKeepers Casino 400
Start time to record race/commercial periods: 2:01 PM
End time to record race/commercial periods: 5:23 PM
Total minutes of complete race broadcast: 202
Minutes of race broadcast: 197
Minutes of traditional commercials: 5
Minutes of side-by-side commercials: 43
Total number of commercials: 96
Total number of companies or entities advertised: 40
Total number of traditional commercials (not split-screen): 11
Total number of companies or entities advertised: 10
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 85
Total number of companies or entities advertised: 39
Number of times Amazon utilized ‘Side-by-Side’ commercials during the broadcast: 16
Companies seen the most in commercials during this broadcast: Amazon (8 times); Mobil 1 (6 times); IHOP (5 times); Xfinity (5 times); NASCAR (5 times); Subway (5 times)
Breakdown of what the commercials were, by category:
Restaurants/Food
IHOP ihop.com – 2
Total: 2
Car/Truck/Bike
Can-Am can-am.brp.com – 1
Michelin Tires michelinman.com – 1
Total: 2
Insurance/Health
GoGetSomebody.com – 1
Total: 1
Technology
Logitech G logitechg.com – 2
Xfinity.com xfinity.com – 1
Total: 3
Products/Services for the Home and Personal Use
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 1
Coofandy Menswear coofandy.com – 1
Total: 2
Travel
AirBNB.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
2:01 PM – 2:53 PM – 52 // 2:53 PM – 2:56 PM – 3
2:56 PM – 4:21 PM – 85 // 4:21 PM – 4:23 PM – 2
4:23 PM – 5:23 PM – 60 // 5:23 PM – checkered flag
Total race brdcst time: 197 // Total comm. brdcst time: 5
Number of companies featured during broadcast: 27
(Amazon Prime, Amazon prime App, Amazon Music; FireKeepers Casino firekeeperscasino.com ; AMR Safety Team amr.net ; Subway; Hunt Brothers Pizza; IHOP; Coca-Cola; Monster Energy; Busch Beer; Ram Trucks; Chevy; Ford; Toyota Gazoo Racing; GoodYear; Mobil 1; BuildSubmarines.com ; Coofandy Menswear coofandy.com ; Chewy; Breztri; National Debt Relief; Fan Duel; Credit One Bank; Xfinity; Dish Network; LogitechG ; ‘F1 the Movie’ f1themovie.com ; WNBA; Upcoming Xfinity race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
2:05 PM – 2:08 PM
Ram Trucks; Subway; National Debt Relief; American Beverage americanbeverage.org ; Amazon Prime
2:12 PM – 2:14 PM
Toyota Gazoo Racing ; DirecTV; IHOP; Amazon Prime ; Upcoming Cup race on Amazon Prime, Coca-Cola, Busch Beer, Xfinity
2:29 PM – 2:32 PM
Ram Trucks; Bimzelx; Logitech G; Mobil 1
2:37 PM – 2:40 PM
Sling; Can-Am; NAPA; Subway; National Debt Relief; Ford
2:45 PM – 2:48 PM
AC Delco; IHOP; Mobil 1; Nintendo Switch 2; Chewy; Amazon Prime
2:58 PM – 3:00 PM
Jack Links; Bosch; AVIS; Attruby amvuttra.com
3:10 PM – 3:13 PM
Mobil 1; Subway; Ford; Celsius; Verizon.com/frontline ; Upcoming Xfinity Series race on CW theCW.com
3:14 PM – 3:17 PM
National Debt Relief; Chevy; Denvix; Breztri; Field & Stream
3:23 PM – 3:26 PM
Coke Zero Sugar; Sling; Chewy; Mobil 1; Jack Links; Toyota Gazoo Racing
3:28 PM – 3:31 PM
Ford; IHOP; Nintendo Switch 2; hims; IndyCar on Fox
3:36 PM – 3:38 PM
AVIS; National Debt Relief; Bosch; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Lippert
3:45 PM – 3:48 PM
Subway; Chevy; Mobil 1; Breztri; Jack Links; Amazon Prime
4:02 PM – 4:04 PM
Toyota Gazoo Racing; GoGetSomebody.com ; GoodYear; ‘F1 the Movie’ f1themovie.com ; Toyota Gazoo Racing
4:11 PM – 4:14 PM
Coke Zero Sugar; AVIS; NAPA; Jack Links; Amazon Prime
4:38 PM – 4:41 PM
Xfinity; Subway; Can-Am; O’Reilly Auto Parts; Ford; Upcoming Xfinity Series race on CW theCW.com
4:48 PM – 4:50 PM
Toyota Gazoo Racing; IHOP; Mobil 1; Bimzelx; Amazon Prime; Amazon and NASCAR