The NASCAR Cup race at Nashville Super Speedway was the second race broadcast on Amazon Prime. This week, there were only two times Amazon went to traditional commercial breaks; all the rest of sponsor love came in the form of side-by-side commercials (17 times). For the complete breakdown of how this played out, please read the Cracker Barrel 400 breakdown.
Race and Commercial Breakdown of the 2025 Cracker Barrel 400
Start time to record race/commercial periods: 7:02 PM
End time to record race/commercial periods: 10:26 PM
Total minutes of complete race broadcast: 204
Minutes of race broadcast: 198
Minutes of traditional commercials: 6
Minutes of side-by-side commercials: 38
Total number of commercials: 103
Total number of companies or entities advertised: 47
Total number of traditional commercials (not split-screen): 10
Total number of companies or entities advertised: 8
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 93
Total number of companies or entities advertised: 44
Number of times Amazon Prime utilized ‘Side-by-Side’ commercials during the broadcast: 17
Companies seen the most in commercials during this broadcast: Amazon (10 times); NASCAR (9 times); Mobil 1 (8 times); IHOP (7 times); Xfinity (5 times); Coca-Cola (5 times); Chili’s (4 times); Toyota ( 4 times); Subway (4 times)
Breakdown of what the commercials were, by category:
AMAZON PRIME / TV
‘Yellowstone Season 2’ on DVD & BluRay – 1
Total: 1
Restaurants/Food
IHOP ihop.com – 2
Total: 2
Car/Truck/Bike
Toyota Gazoo Racing toyotagazooracing.com – 1
Total: 1
Financial
QuickBooks.com quickbooks.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 1
Spectrum spectrum.com – 1
Total: 2
Products/Services for the Home and Personal Use
Ozempic ozempic.com – 1
Total: 1
Travel
AirBNB.com – 2
Total: 2
Race brdcast times: // Comm. brdcast times:
7:02 PM – 8:07 PM – 65 // 8:07 PM – 8:10 PM – 3
8:10 PM – 9:18 PM – 68 // 9:18 PM – 9:21 PM – 3
9:21 PM – 10:26 PM – 65 // 10:26 PM – checkered flag
Total race brdcst time: 198 // Total comm. brdcst time: 6
Number of companies featured during broadcast: 26
(Cracker Barrel crackerbarrel.com ; Subway; IHOP; Coca-Cola; NOS Energy Drink; Busch Beer; Ford; Toyota Gazoo Racing; Mobil 1; HendrickCars.com ; Echo Park Automotive; Bosch; Debt Relief; Fan Duel; Chewy; Breztri; Trimble; Credit One Bank; Xfinity; Dish Network; Spectrum spectrum.com ; ‘Earnhardt’ documentary on Amazon; Upcoming ARCA race; Upcoming Craftsman Truck Series race; Upcoming Cup race on Amazon; ‘NASCAR Live from Victory Lane’ on Amazon Prime)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
7:04 PM – 7:06 PM
IHOP; GoodYear; GoodYear; Ford; WNBA
7:11 PM – 7:13 PM
Toyota Gazoo Racing; National Debt Relief; IHOP; Amazon; Upcoming Cup race on Amazon, Coca-Cola, Busch Beer, Xfinity
7:28 PM – 7:30 PM
Coofandy Menswear coofandy.com ; Ram Trucks, Chili’s; Mobil 1; Attruby amvuttra.com
7:37 PM – 7:39 PM
Subway; Bosch; Lippert; Xfinity; NASCARMexico.com
7:47 PM – 7:49 PM
Celsius; Mobil 1; IHOP; Chewy; AC Delco; Amazon Prime
7:58 PM – 8:00 PM
Spectrum; Papa John’s; Breztri; O’Reilly Auto Parts; NOS Energy Drink; Upcoming Cup race on Amazon, Coca-Cola, Busch Beer, Xfinity
8:11 PM – 8:14 PM
Coke Zero Sugar; Toyota Gazoo Racing; Chili’s; Logitech G; Mobil 1; Field & Stream
8:23 PM – 8:25 PM
Mobil 1 ; Subway; Bosch; Jack Links; NASCAR.com/Shop
8:30 PM – 8:32 PM
NAPA; NOS Energy Drink; Toyota Gazoo Racing; Sling; Tecovas Boots; Amazon Prime
8:37 PM – 8:40 PM
Draft Kings; hims; IHOP; Mobil 1; AVIS; ‘F1 the Movie’ f1themovie.com
8:48 PM – 8:50 PM
Subway; Denvix denvix.com ; Bimzelx bimzelx.com ; Ford; NASCARChicago.com
9:00 PM – 9:03 PM
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Chili’s; Salesforce salesforce.com ; GoGetSomebody.com ; Mobil 1; Amazon Prime
9:10 PM – 9:13 PM
Coke Zero Sugar; Can-Am; AT&T; NAPA; Nintendo Switch 2; Upcoming Cup race on Amazon, Coca-Cola, Busch Beer, Xfinity
9:23 PM – 9:25 PM
Bimzelx; IHOP; Mobil 1; Chevy; Amazon and NASCAR
9:30 PM – 9:32 PM
Michelin; Subway; Toyota Gazoo Racing; National Debt Relief; Can-Am
9:41 PM – 9:43 PM
Chili’s; Logitech G; NOS Energy Drink; Ford; Xfinity on CW theCW.com
9:50 PM – 9:52 PM
Breztri; Mobil 1; Chevy; IHOP; Amazon Prime; Amazon Prime