At the Cook Out Southern 500 race in Darlington on Sunday night, Chase Briscoe basically chomped up both stages of the race, and the win. Fittingly, some of the sponsors most shown were Sonic, Subway, and McDonald’s. The fans who watched from home got to feast on all of that while watching an exciting race. For those fans hungry to know precisely how many there ads were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 Cook Out Southern 500
Start time to record race/commercial periods: 5:52 PM
End time to record race/commercial periods: 9:56 PM
Total minutes of complete race broadcast: 244
Minutes of race broadcast: 214
Minutes of traditional commercials: 30
Minutes of side-by-side commercials: 24
Total number of commercials: 140
Total number of companies or entities advertised: 57
Total number of traditional commercials (not split-screen): 78
Total number of companies or entities advertised: 43
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 62
Total number of companies or entities advertised: 39
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 9
Companies seen the most in commercials during this broadcast: Xfinity (8 times); Toyota (8 times); Subway (7 times); Peacock (6 times); Sonic (6 times); McDonald’s (5 times); Busch Beer (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Peacock peacocktv.com – 2
NBA on NBC/NBCSN – 2
Upcoming Cup race on USA – 1
NFL + Plus.NFL.com – 1
NFL Kick-Off on NBC & Peacock – 1
Olympics on NBC & Peacock nbcolympics.com – 1
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 1
‘The Rainmaker’ usanetwork.com/the-rainmaker – 1
Total: 10
Movies
‘The Bad Guys 2’ thebadguysmovie.com – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
Cochran cochran.com – 2
Total: 2
Restaurants/Food
Subway Subway.com – 4
McDonald’s mcdonalds.com – 3
Sonic sonicdrivein.com – 3
Applebees applebees.com – 2
Golden Corral goldencorral.com/ – 2
Hellman’s hellmanns.com – 2
Kings Hawaiian kingshawaiian.com/ – 2
McCormick mccormick.com – 1
Wendy’s wendys.com – 1
IHOP ihop.com – 1
Arby’s arbys.com – 1
Total: 22
Beer/Alcohol
Busch Light busch.com – 3
Coors Light coorslight.com/ – 2
Total: 5
Car/Truck/Bike
Toyota Gazoo Racing toyotagazooracing.com – 3
Buyatoyota.com buyatoyota.com – 2
Total: 5
Insurance/Health
Progressive progressive.com – 3
Liberty Mutual libertymutual.com – 1
NJM Insurance njm.com – 1
Total: 5
Wireless Phone
Mint Mobile mintmobile.com – 3
Xfinity Mobile xfinitymobile.com – 3
Total: 6
Financial
Ally Bank allybank.com – 1
Credit One Bank creditonebank.com – 1
Total: 2
Legal
Peirce Law Group peircelaw.com – 1
Total: 1
Technology
Trimble trimble.com – 2
Homes.com – 1
Xfinity.com xfinity.com – 1
Total: 4
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Garnier Fructis garnierusa.com – 3
Jardiance.com jardiance.com – 1
Kohls kohls.com – 1
Skyrizi skyrizi.com – 1
Trelegy trelegy.com – 1
Ashley Homestore ashleyhomestore.com – 1
Total: 11
Travel
Hotels.com hotels.com – 1
Vrbo vrbo.com – 1
Total: 2
Racing Related
Daytona 500 daytona500.com #DAYTONA500 – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
5:52 PM – 5:56 PM – 4 // 5:56 PM – 5:58 PM – 2
5:58 PM – 6:09 PM – 11 // 6:09 PM – 6:11 PM – 2
6:11 PM – 6:36 PM – 25 // 6:36 PM – 6:39 PM – 3
6:39 PM – 7:12 PM – 33 // 7:12 PM – 7:14 PM – 2
7:14 PM – 7:16 PM – 2 // 7:16 PM – 7:18 PM – 2
7:18 PM – 7:35 PM – 17 // 7:35 PM – 7:38 PM – 3
7:38 PM – 7:41 PM – 3 // 7:41 PM – 7:43 PM – 2
7:43 PM – 8:05 PM – 22 // 8:05 PM – 8:08 PM – 3
8:08 PM – 8:13 PM – 5 // 8:13 PM – 8:16 PM – 3
8:16 PM – 8:20 PM – 4 // 8:20 PM – 8:22 PM – 2
8:22 PM – 8:33 PM – 11 // 8:33 PM – 8:35 PM – 2
8:35 PM – 8:37 PM – 2 // 8:37 PM – 8:39 PM – 2
8:39 PM – 9:27 PM – 48 // 9:27 PM – 9:29 PM – 2
9:29 PM – 9:56 PM – 27 // 9:56 PM – checkered flag
Total race brdcst time: 214 // Total comm. brdcst time: 30
Number of companies featured during broadcast: 23
(Cook Out cookout.com ; AMR Safety Team amr.net ; Hunt Bros. Pizza; Coca-Cola; Monster Energy; Busch Beer; Ford, NASCAR.com/FordPlayoffsPromo ; Toyota; Valvoline; Progressive; Liberty Mutual; HendrickCars.com ; Morgan & Morgan ; BuildSubmarines.com ; Chewy; Credit One Bank; Bank of America; Homes.com ; Trimble; Xfinity; SMX Playoffs supermotocross.com on NBC, USA & Peacock ; ‘The Rainmaker’ on USA; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
6:20 PM – 6:23 PM
Toyota Gazoo Racing; Applebee’s; Expedia; Liberty Mutual; Subway; ‘The Rainmaker’ on USA
6:47 PM – 6:50 PM
Verizon/frontline ; Wendy’s; Progressive; Golden Corral; Coors Light; Sonic; Upcoming Cup race, Coca-Cola, Busch Light, Xfinity, NASCAR.com/Tickets
6:55 PM – 6:58 PM
Xfinity; McDonald’s; Valvoline; PODS; Ashley Furniture; Subway; Peacock
7:30 PM – 7:33 PM
Toyota Gazoo Racing; Arby’s; Kohl’s; L’Oreal; Chewy; Applebee’s; KansasSpeedway.com
7:53 PM – 7:55 PM
Homes.com; Sonic; Liberty Mutual; Golden Corral; Straight Talk; Wendy’s; NFL Kick-Off on NBC & Peacock
8:50 PM – 8:52 PM
Chevy; Sonic; PODS; Ally Bank; Chili’s; ‘The Rainmaker’ on USA
9:06 PM – 9:08 PM
PNC Bank; Applebee’s; Coke Zero Sugar; National Debt Relief; Subway; TalladegaSuperSpeedway.com
9:14 PM – 9:16 PM
WT.com ; McDonald’s; Xfinity; Ashley Furniture; Golden Corral; Toyota Gazoo Racing; Upcoming Cup race, Coca-Cola, Busch Light, Xfinity, NASCAR.com/Tickets
9:21 PM – 9:24 PM
Verizon/frontline ; Sonic; Coors Light; Valvoline; IHOP; PODS; Liberty Mutual; Hotels.com; Wendy’s