The first Cup race on the Amazon streaming service was held on Sunday. The broadcasts had been hyped for fans by Dale Earnhardt Jr. in some lively and humorous commercials the last few weeks, and many folks were looking forward to this new venture. Side-by-side ads dominated the race, with traditional commercials only showing in-between race stages (adding up to only 12 minutes of the broadcast). Additionally, it was announced on lap 345 that the rest of the race would be commercial-free. This meant 55 laps were uninterrupted by ads, leading to a cohesive and satisfying ending to an exciting race. For those who would like to know precisely how it all went down, here is the race breakdown.
Race and Commercial Breakdown of the 2025 Coca-Cola 600
Start time to record race/commercial periods: 6:02 PM
End time to record race/commercial periods: 10:57 PM
Total minutes of complete race broadcast: 295
Minutes of race broadcast: 286
Minutes of traditional commercials: 9
Minutes of side-by-side commercials: 42
Total number of commercials: 108
Total number of companies or entities advertised: 51
Total number of traditional commercials (not split-screen): 17
Total number of companies or entities advertised: 12
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 91
Total number of companies or entities advertised: 45
Number of times Amazon Prime utilized ‘Side-by-Side’ commercials during the broadcast: 17
Companies seen the most in commercials during this broadcast: NASCAR (12 times); Amazon (10 times); Mobil 1 (8 times); Xfinity (6 times); Chili’s (6 times); IHOP (6 times); Coca-Cola (6 times); Subway (5 times)
Breakdown of what the commercials were, by category:
Amazon Prime
PBC Premier Boxing Campions premierboxingchampions.com on Amazon – 1
WNBA aboutamazon.com/news/entertainment/2024-wnba-schedule-prime-video – 1
Total: 2
Restaurants/Food
IHOP ihop.com – 2
Papa Johns papajohns.com – 1
Total: 3
Financial
QuickBooks.com quickbooks.com – 2
Total: 2
Technology
Logitech logitech.com – 3
Xfinity.com xfinity.com – 2
Total: 5
Products/Services for the Home and Personal Use
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 1
Ozempic ozempic.com – 1
Total: 2
Travel
AirBNB.com – 2
Total: 2
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
6:02 PM – 7:34 PM – 92 // 7:34 PM – 7:37 PM – 3
7:37 PM – 8:39 PM – 62 // 8:39 PM – 8:42 PM – 3
8:42 PM – 9:54 PM – 72 // 9:54 PM – 9:57 PM – 3
9:57 PM – 10:57 PM – 60 // 10:57 PM – checkered flag
Total race brdcst time: 286 // Total comm. brdcst time: 9
Number of companies featured during broadcast: 27
(NASCAR Salutes ; Amazon Prime amazon.com/prime ; AMR Safety Team amr.net ; Subway; Chili’s; Hunt Bros Pizza; Coca-Cola; Monster Energy; Busch Beer; Ford; Toyota Gazoo Racing; HendrickCars.com ; Echo Park Automotive; GoodYear; Mobil 1; NAPA; BuildSubmarines.com ; Breztri; Chewy.com ; National Debt Relief NationalDebtRelief.com ; Credit One Bank; Fan Duel; Logitech; Sling sling.com ; Xfinity; Spectrum spectrum.com ; TNF on Amazon; ‘Earnhardt’ on Amazon Prime)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
6:08 PM – 6:10 PM
Chili’s; Ford; Chewy.com ; Chili’s; Amazon.com
6:18 PM – 6:21 PM
Toyota Gazoo Racing ; ShadyRays.com ; IHOP; Upcoming Cup race, Coca-Cola, Busch Beer, Xfinity
6:37 PM – 6:40 PM
Coke Zero Sugar ; GoGetSomebody.com ; Chevy; Lippert Lippert.com ; Subway; Mobil 1
6:47 PM – 6:50 PM
Bosch ; Bimzelx ; Nintendo Switch; Upcoming Xfinity Series on CW
6:57 PM – 7:00 PM
Draft Kings; Mobil 1; Attruby attruby.com ; Chili’s; Amazon & Max & Starz
7:16 PM – 7:19 PM
Jack Links; Breztri; IndyCar on Fox
7:52 PM – 7:54 PM
Ford; Coke Zero Sugar ; Yellowstone Season 5 on DVD & BluRay; Subway; Denvix; Field & Stream
8:03 PM – 8:06 PM
O’Reilly Auto Parts; Celsius; Tecovas Boots; Mobil 1; Chili’s; NASCAR.com/Shop
8:19 PM – 8:21 PM
GoodYear; Can-Am; National Debt Relief; Papa Johns; Amazon Prime
8:29 PM – 8:31 PM
NAPA; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Toyota Gazoo Racing ; Mobil 1; Subway; NASCARChicago.com
8:45 PM – 8:47 PM
Coke Zero Sugar ; Ford; Consumer Cellular; Chili’s; Mobil 1; Amazon Prime; Amazon Prime
9:02 PM – 9:05 PM
IHOP; Chevy; Dish Network; Michelin; Upcoming Cup race on Amazon Prime, Coca-Cola, Busch Beer, Xfinity
9:13 PM – 9:15 PM
Ram Trucks; Subway; ‘F1 the Movie’ f1themovie.com ; Breztri; Mobil 1; Upcoming Cup Race on Amazon Prime
9:26 PM – 9:28 PM
Avis; IHOP; Spectrum; Toyota Gazoo Racing; NASCARMexico.com
9:38 PM – 9:41 PM
Ford; Coke Zero Sugar ; Mobil 1; Spectrum; Subway; Amazon Prime; Amazon and NASCAR
10:08 PM – 10:10 PM
Can-Am; NAPA; IHOP; Toyota Gazoo Racing; IndyCar on Fox
10:22 PM – 10:24 PM
Mobil 1; Salesforce; Chili’s; Upcoming Xfinity Series on CW; Amazon Prime