During Sunday’s Cup race at Talladega, NBC utilized side-by-side commercials for green flag race runs, which was the majority of the race. To help ensure these opportunities will continue, any fan who enjoyed that should thank the sponsors that agreed to share the screen with the race action. For any fan wanting to know more specifically, a complete breakdown of the commercials and sponsors follows.
Race and Commercial Breakdown of the 2024 YellaWood 500
Start time to record race/commercial periods: 2:13 PM
End time to record race/commercial periods: 6:10 PM
Total minutes of complete race broadcast: 237
Minutes of race broadcast: 214
Minutes of traditional commercials: 23
Minutes of side-by-side commercials: 31
Total number of commercials: 138
Total number of companies or entities advertised: 53
Total number of traditional commercials (not split-screen): 57
Total number of companies or entities advertised: 33
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 81
Total number of companies or entities advertised: 35
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 12
Companies seen the most in commercials during this broadcast: NFL (8 times); WPXI (6 times); Sonic (6 times); Wendy’s (6 times); Toyota (6 times); YellaWood (6 times); Coca-Cola (6 times); Traveller Whiskey (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
NFL + Plus.NFL.com – 2
Sunday Night Football on NBC/NBC Sports & Peacock – 2
Xfinity Series on CW thecw.com/Xfinity – 1
College Football on NBC/NBC Sports & Peacock – 1
‘Happy’s Place’ on NBC nbc.com/happys-place – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 9
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 5
WPXI Black & Gold Zone – 1
Cochran Ford cochranford.com – 1
PA Lottery palottery.state.pa.us/ – 1
Total: 8
Restaurants/Food
Sonic sonicdrivein.com – 2
Wendy’s wendys.com – 2
McDonald’s mcdonalds.com – 1
Total: 5
Car/Truck/Bike
NAPA napaonline.com/ – 2
Buyatoyota.com buyatoyota.com – 1
Weather Tech WT.com – 1
Total: 4
Insurance/Health
Auto-Owners Insurance autoowners.com – 4
HCMRealTalk.com – 1
Parkinsons.org – 1
Progressive progressive.com – 1
Total: 7
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 3
Consumer Cellular consumercellular.com – 1
Mint Mobile mintmobile.com – 1
StraightTalk.com straighttalk.com – 1
Total: 6
Home Improvement
YellaWood/FindUs yellawood.com/findus – 3
Total: 3
Financial
Strive strive.com – 2
NationalDebtRelief.com – 1
Total: 3
Legal
Edgar Snyder edgarsnyder.com – 2
Total: 2
Technology
GoGameChange.com – 1
Total: 1
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Total: 3
Shipping
FedEx fedex.com/ – 1
Total: 1
Political/Special Interest
Bob Casey bobcasey.com – 2
Make America Great Again magapac.com – 2
Harris for President kamalaharris.com – 1
Total: 5
Race brdcast times: // Comm. brdcast times:
2:13 PM – 2:16 PM – 3 // 2:16 PM – 2:19 PM –3
2:19 PM – 2:23 PM – 4 // 2:23 PM – 2:25 PM – 2
2:25 PM – 2:49 PM – 24 // 2:49 PM – 2:52 PM – 3
2:52 PM – 3:31 PM – 39 // 3:31 PM – 3:34 PM – 3
3:34 PM – 3:38 PM – 4 // 3:38 PM – 3:40 PM – 2
3:40 PM – 4:31 PM – 51 // 4:31 PM – 4:34 PM – 3
4:34 PM – 4:36 PM – 2 // 4:36 PM – 4:38 PM – 2
4:38 PM – 4:40 PM – 2 // 4:40 PM – 4:42 PM – 2
4:42 PM – 5:40 PM – 58 // 5:40 PM – 5:42 PM – 2
5:42 PM – 5:50 PM – 8 // 5:50 PM – 5:51 PM – 1
5:51 PM – 6:10 PM – 19 // 6:10 PM – checkered flag
Total race brdcst time: 214 // Total comm. brdcst time: 23
Number of companies featured during broadcast: 24
(YellaWood YellaWood.com ; AMR Safety Team amr.net ; Sonic; Tootsies tootsies.net ; Coca-Cola; Monster Energy, Monster Energy Rio Punch; Busch Beer; Traveller Whiskey; Toyota; Geico; Progressive; WT.com ; BuildSubmarines.com ; United Rentals; Palmolive ; Nexletol nexlizet.com ; Draft Kings; Credit One Bank; Xfinity; ‘The Voice’ on NBC; ‘Brilliant Minds’ on NBC; College Football on NBC & Peacock; Sunday Night Football on NBC & Peacock; IMSA on NBC; NASCAR.com/fordplayoffspromo ; NASCAR.com/FanRewards ; NASCAR.com/Mobile ; NASCAR.com/RaceTicketPromo ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
2:42 PM – 2:44 PM
Coke Zero Sugar; Applebee’s; Toyota Racing; Traveller Whiskey; Wendy’s; Homestead-Miami Speedway ; Sunday Night Football on NBC & Peacock
3:01 PM – 3:04 PM
YellaWood; Sonic; Valvoline; Progressive; Xfinity; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com ; ‘Chicago Fire’ on NBC
3:13 PM – 3:16 PM
Toyota; McDonald’s; Consumer Cellular; NAPA; Progressive; Daytona500.com ; ‘The Anonymous’ on USA
3:21 PM – 3:24 PM
Coke Zero Sugar; Valvoline; Liberty Mutual; Salesforce.com ; Sonic; ‘The Voice’ on NBC; Sunday Night Football on NBC & Peacock
3:50 PM – 3:53 PM
GoodYear; Wendy’s; Toyota Racing; Xfinity; Traveller Whiskey; ‘The Irrational’ on NBC; ‘Brilliant Minds’ on NBC
4:01 PM – 4:03 PM
Chevy; Applebee’s; Kubota; National Debt Relief; McDonald’s; ‘The Voice’ on NBC; ‘Scare Tactics’ on USA
4:09 PM – 4:12 PM
YellaWood; Valvoline; Wendy’s; Busch Light; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com ; ‘The Irrational’ on NBC ; Sunday Night Football on NBC & Peacock
4:19 PM – 4:22 PM
Bass Pro Shops; Toyota Racing; Traveller Whiskey; Progressive; Sonic; ‘Brilliant Minds’ on NBC; ‘Chicago Fire’ ‘Chicago Med’ ‘Chicago PD’ on NBC
4:51 PM – 4:54 PM
WT.com ; McDonald’s; SalesForce.com ; Traveller Whiskey; McDonald’s; Sunday Night Football on NBC & Peacock; ‘The Anonymous’ on NBC
5:00 PM – 5:02 PM
Xfinity; Applebee’s; NAPA; YellaWood; Wendy’s; ‘Happy’s Place’ on NBC
5:09 PM – 5:11 PM
Kubota; Valvoline; Coke Zero Sugar; GoodYear; McDonald’s
5:14 PM – 5:16 PM
Traveller Whiskey; Cracker Barrel; Valvoline; Sonic; Toyota; Cracker Barrel; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com