Sunday was Fox’s last Cup race broadcast for this NASCAR season. NBC bows in next week for the race in Iowa. There will be different announcers, styles of graphics, and respective channels to tune into. One thing that will not change is commercials during the broadcasts, as they are what enables fans to see the races in the first place. For those folks who like to know precisely how many ads there were this past Sunday, and how much time they took during the broadcast, here is the breakdown.
Race and Commercial Breakdown of the 2024 Toyota Save Mart 350
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:47 PM
Total minutes of complete race broadcast: 197
Minutes of race broadcast: 157
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 9
Total number of commercials: 130
Total number of companies or entities advertised: 69
Total number of traditional commercials (not split-screen): 104
Total number of companies or entities advertised: 61
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 21
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Wendy’s (7 times); Bank of America (7 times); Ford Performance (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Baseball on Fox Sports foxsports.com/mlb – 2
Soccer on Fox Sports foxsports.com/soccer – 2
NBA Basketball on Fox foxsports.com/nba/schedule – 1
UFL theUFL.com – 1
‘Big Bang Theory’ and News on WPGH53.com – 1
‘Deadliest Catch’ discovery.com/shows/deadliest-catch – 1
Fox News foxnews.com – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 1
Paramount + paramountnetwork.com – 1
‘Young Sheldon’ – 1
Total: 13
Movies
‘Horizon’ horizonamericansaga.com/ – 1
‘The Bikeriders’ thebikeridersfilm.ca – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Fox fox.com – 2
‘The National Desk’ on Fox 53 wpgh53.com – 1
Cochran Ford cochranford.com – 1
Total: 4
Restaurants/Food
Wendy’s wendys.com – 6
Hershey’s hersheys.com – 2
Door Dash doordash.com – 1
Dr. Pepper drpepper.com – 1
Five Hour Energy Drink fivehour.com – 1
Papa Johns papajohns.com – 1
Pizza Hut pizzahut.com/ – 1
Taco Bell tacobell.com – 1
Total: 14
Beer/Alcohol
Busch Light busch.com – 1
Keystone Light keystonelight.com – 1
Total: 2
Car/Truck/Bike
Valvoline valvoline.com – 4
Ford ford.com – 3
ebay motors ebay.com – 2
NAPA napaonline.com/ – 2
Armor All facebook.com/armorall – 1
BuyFordNow.com buyfordnow.com – 1
GoodYear goodyear.com – 1
Mother’s CMX Car Care mothers.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota.com/Racing – 1
Total: 17
Insurance/Health
Allstate allstate.com – 1
MakeaPDPlan.com – 1
Progressive progressive.com – 1
Total: 3
Wireless Phone
StraightTalk.com straighttalk.com – 2
T-Mobile t-mobile.com/ – 2
Verizon/Frontline Verizon.com/frontline – 1
ComcastBusiness.com/Mobile – 1
Total: 6
Home Improvement
ACE Hardware ACEHardware.com – 4
Craftsman craftsman.com – 1
KubotaOrangeDays.com kubotaorangedays.com – 1
Total: 6
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 7
Citizens Bank citizensbank.com – 3
Ally Bank allybank.com – 1
Total: 11
Technology
Meta Quest meta.com – 3
T-Mobile t-mobile.com – 2
Total: 5
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
PODS pods.com – 3
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 2
Boot Barn bootbarn.com – 2
Walmart.com walmart.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Sotyktu sotyktu.com – 1
Trelegy trelegy.com – 1
Total: 15
Travel
WyndhamHotels.com – 2
Total: 2
Political/Special Interest
American Greatness Inc. amgreatness.com – 1
Keystone Renewal keystonerenewal.com – 1
Total: 2
Racing Related
Daytona 500 daytona500.com #DAYTONA500 – 1
New Hampshire Motor Speedway nhms.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
3:30 PM – 3:33 PM – 3 // 3:33 PM – 3:35 PM – 2
3:35 PM – 3:40 PM – 5 // 3:40 PM – 3:42 PM – 2
3:42 PM – 3:56 PM – 14 // 3:56 PM – 3:58 PM – 2
3:58 PM – 3:59 PM – 1 // 3:59 PM – 4:02 PM – 3
4:02 PM – 4:16 PM – 14 // 4:16 PM – 4:19 PM – 3
4:19 PM – 4:25 PM – 6 // 4:25 PM – 4:28 PM – 3
4:28 PM – 4:37 PM – 9 // 4:37 PM – 4:40 PM – 3
4:40 PM – 4:42 PM – 2 // 4:42 PM – 4:45 PM – 3
4:45 PM – 4:54 PM – 9 // 4:54 PM – 4:55 PM – 1
4:55 PM – 5:00 PM – 5 // 5:00 PM – 5:02 PM – 2
5:02 PM – 5:06 PM – 4 // 5:06 PM – 5:08 PM – 2
5:08 PM – 5:10 PM – 2 // 5:10 PM – 5:13 PM – 3
5:13 PM – 5:33 PM – 20 // 5:33 PM – 5:36 PM – 3
5:36 PM – 5:37 PM – 1 // 5:37 PM – 5:40 PM – 3
5:40 PM – 6:09 PM – 29 // 6:09 PM – 6:11 PM – 2
6:11 PM – 6:15 PM – 4 // 6:15 PM – 6:17 PM – 2
6:17 PM – 6:24 PM – 7 // 6:24 PM – 6:25 PM – 1
6:25 PM – 6:47 PM – 22 // 6:47 PM – checkered flag
Total race brdcst time: 157 // Total comm. brdcst time: 40
Number of companies featured during broadcast: 24
(Toyota Toyota.com ; Save Mart savemart.com ; AMR Safety Team amr.net ; Coca-Cola; Monster Energy; Busch Beer @BuschBeer #BreakforBusch #Sweepstakes ; GoodYear; Valvoline; Ford Performance; ebay motors; Mother’s Car Care; Geico; Progressive; BuildSubmarines.com ; Leaf Filter; PODS; Credit One Bank; Xfinity; Verizon; Euro 2024 Soccer on Fox; UFL theUFL.com ; MLB on Fox; iRacing.com ; Kevin Harvick ‘Happy Hour podcast’ ; Upcoming CWT Series races on Fox ; Upcoming Cup race on NBC)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:12 PM – 4:14 PM
Ford Performance; Coke Zero Sugar; NashvilleSuperSpeedway.com ; Progressive; NASCAR.com/Regional ; ebay motors
5:23 PM – 5:26 PM
Verizon/FrontLine ; Head & Shoulders; DaytonaInternationalSpeedway.com ; KubotaOrangeDays.com ; ‘The Quiz with Balls’ on Fox; UFL theUFL.com ; NASCAR.com/FanRewards
6:02 PM – 6:04 PM
Progressive; Xfinity.com/nascar ; Wendy’s; PODS; NASCAR.com/Shop ; MLB on Fox; UFL theUFL.com
6:38 PM – 6:40 PM
Liberty Mutual; Toyota Racing; Golden Corral; ‘The 1% Club’ on Fox; Craftsman; ebay motors ; Craftsman Truck Series NASCAR.com/Trucks