Sunday’s Cup race in Richmond ran the gamut from Kristin Labonte’s heartening Invocation, to a rain delay, to wet tires, to slick tires, to competitive pit stops, to controversial restarts, finally winding up with a jubilant driver in Victory Lane, and a few disgusted drivers seething their way off the track. There were commercials in-between all of that, of course, most notably Wendy’s, at nine times. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Toyota Owners 400
Start time to record race/commercial periods: 7:01 PM
End time to record race/commercial periods: 10:49 PM
Total minutes of complete race broadcast: 228
Minutes of race broadcast: 186
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 10
Total number of commercials: 129
Total number of companies or entities advertised: 67
Total number of traditional commercials (not split-screen): 105
Total number of companies or entities advertised: 58
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 20
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Wendy’s (9 times); Ford Performance (5 times); Xfinity (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
UFL theUFL.com – 4
Baseball on Fox Sports foxsports.com/mlb – 2
Upcoming Chicagoland race NASCARChicago.com – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
‘Alert: Missing Persons Unit’ on Fox fox.com/alert-missing-persons-unit/ – 1
‘Big Bang Theory’ and ‘Young Sheldon’ – 1
iHeart Music Awards on Fox – 1
‘Judge Judy’ ‘Big Bang Theory’ – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
tubi tubitv.com – 1
Total: 14
Movies
‘Civil War’ a24films.com/films/civil-war – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Fox fox.com – 2
PNC.com pnc.com – 2
Cochran Ford cochranford.com – 1
Giant Eagle gianteagle.com – 1
Total: 6
Restaurants/Food
Wendy’s wendys.com – 8
Five Hour Energy Drink #5HETide 5hetide.com – 4
Papa Johns papajohns.com – 2
Chili’s chilis.com – 1
Cracker Barrel crackerbarrel.com – 1
Pizza Hut pizzahut.com/ – 1
Reese’s reeses.com and Cadbury cadburyusa.com – 1
Total: 18
Beer/Alcohol
Keystone Light keystonelight.com – 1
Total: 1
Car/Truck/Bike
Ford ford.com – 4
GoodYear goodyear.com – 3
Weather Tech WT.com – 3
ShopHonda.com shophonda.com – 2
Toyota toyota.com – 2
Jeep jeep.com – 1
Armor All facebook.com/armorall – 1
Chrysler chrysler.com – 1
ebay motors ebay.com – 1
Toyota.com/Racing – 1
Total: 19
Insurance/Health
LoveYourMindToday.org – 2
Progressive progressive.com – 1
UPMC/heart upmc.com/heart – 1
Total: 4
Wireless Phone
StraightTalk.com straighttalk.com – 3
Verizon/Frontline Verizon.com/frontline – 1
Total: 4
Home Improvement
ACE Hardware ACEHardware.com – 4
Northern Tool & Equipment northerntool.com – 2
Craftsman craftsman.com – 1
Total: 7
Financial
TAXact.com taxact.com – 3
Ally Bank allybank.com – 2
Turbo Tax turbotax.com – 1
Total: 6
Education
Rosedale Technical Institute rosedaletech.edu – 1
Total: 1
Legal
Phil Dilucente getphil.com 1-800-GET-PHIL – 2
Total: 2
Technology
T-Mobile t-mobile.com – 3
IBM ibm.com – 2
Fan Duel fanduel.com – 1
Golden Nugget Casino goldennuggetcasino.com – 1
Homes.com – 1
Xfinity.com xfinity.com – 1
Total: 9
Products/Services for the Home and Personal Use
Walmart.com walmart.com – 3
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
BIC us.bic.com – 1
Breztri breztri.com – 1
Camzyos camzyos.com – 1
Farxiga.com farxiga.com – 1
Sotyktu sotyktu.com – 1
Total: 11
Military
BuildSubmarines.com – 2
Total: 2
Race brdcast times: // Comm. brdcast times:
7:01 PM – 7:03 PM – 2 // 7:03 PM – 7:07 PM – 4
7:07 PM – 7:10 PM – 3 // 7:10 PM – 7:12 PM – 2
7:12 PM – 7:15 PM – 3 // 7:15 PM – 7:18 PM – 3
7:18 PM – 7:37 PM – 19 // 7:37 PM – 7:39 PM – 2
7:39 PM – 7:45 PM – 6 // 7:45 PM – 7:47 PM – 2
7:47 PM – 7:50 PM – 3 // 7:50 PM – 7:52 PM – 2
7:52 PM – 7:56 PM – 4 // 7:56 PM – 7:59 PM – 3
7:59 PM – 8:11 PM – 12 // 8:11 PM – 8:14 PM – 3
8:14 PM – 8:20 PM – 6 // 8:20 PM – 8:23 PM – 3
8:23 PM – 8:31 PM – 8 // 8:31 PM – 8:33 PM – 2
8:33 PM – 8:39 PM – 6 // 8:39 PM – 8:41 PM – 2
8:41 PM – 8:48 PM – 7 // 8:48 PM – 8:50 PM – 2
8:50 PM – 8:56 PM – 6 // 8:56 PM – 8:59 PM – 3
8:59 PM – 9:04 PM – 5 // 9:04 PM – 9:06 PM – 2
9:06 PM – 9:29 PM – 23 // 9:29 PM – 9:32 PM – 3
9:32 PM – 9:34 PM – 2 // 9:34 PM – 9:36 PM – 2
9:36 PM – 10:45 PM – 69 // 10:45 PM – 10:47 PM – 2
10:47 PM – 10:49 PM – 2 // 10:49 PM – checkered flag
Total race brdcst time: 186 // Total comm. brdcst time: 42
Number of companies featured during broadcast: 24
(Toyota; Hunt Bros. Pizza; Wendy’s; Coca-Cola; Monster Energy; Busch Beer; Rebel Bourbon rebelbourbon.com ; Ford Performance; GoodYear; Geico; Progressive; ebay motors; Northern Tool; BuildSubmarines.com ; Credit One Bank; Xfinity; T-Mobile ; Verizon; ‘Friday Night Smackdown’ on Fox; UFL theUFL.com ; MLB on Fox; iRacing.com; Kevin Harvick’s Happy Hour podcast; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
9:13 PM – 9:15 PM
Progressive; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; ebay motors; MLB on Fox; TalladegaSuperSpeedway.com ; Chili’s
9:20 PM – 9:22 PM
Xfinity; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Coke Zero Sugar; Fox Nation; ‘Friday Night Smackdown’ on Fox; Xfinity Series NASCAR.com/Xfinity
9:51 PM – 9:54 PM
Ford; DoverMotorSpeedway.com ; Busch Light; Cracker Barrel; ‘The Masked Singer’ on Fox; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
10:09 PM – 10:12 PM
Toyota Racing; TexasMotorSpeedway.com ; MLB on Fox; Progressive; Wendy’s; Craftsman Truck Series NASCAR.com/Trucks