During Sunday’s Cup Series race, the two affable guys from the Wendy’s commercial (the ‘Bag Boys’) showed up nine times to remind you where to satisfy your desire for a burger. Toyota, Xfinity, and Busch Light beer were teased regularly as well, along with several others. For those fans who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 PennZoil 400
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 7:02 PM
Total minutes of complete race broadcast: 212
Minutes of race broadcast: 172
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 9
Total number of commercials: 128
Total number of companies or entities advertised: 67
Total number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 57
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 20
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Wendy’s (9 times); Toyota (8 times); Xfinity (7 times); Busch Beer (7 times)
Breakdown of what the commercials were, by category:
Fox/FS1
UFL theUFL.com – 3
‘Big Bang Theory’ and ‘Young Sheldon’ – 2
College Basketball on Fox foxsports.com/college-basketball – 1
Big East Tournament on Fox foxsports.com/college-basketball – 1
‘Alert: Missing Persons Unit’ on Fox fox.com/alert-missing-persons-unit/ – 1
‘The Cleaning Lady’ fox.com/the-cleaning-lady – 1
‘Judge Judy’ ‘Big Bang Theory’ – 1
‘Master Chef Jr.’ fox.com/masterchef-jr – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
tubi tubitv.com – 1
Total: 13
Movies
‘Godzilla & Kong’ godzillaxkongmovie.com – 1
‘Horizon: The Saga’ – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
Get Go getgocafe.com – 2
NBC local news wpxi.com on Fox fox.com – 1
Cochran Ford cochranford.com – 1
MrRooterPittsburgh.com – 1
Paw and Order PawandOrder.com – 1
Stahl Plumbing stahlplumbing.com – 1
Total: 7
Restaurants/Food
Wendy’s wendys.com – 8
Dr. Pepper drpepper.com – 2
Golden Corral goldencorral.com/ – 2
Chili’s chilis.com – 1
KFC kfc.com/ – 1
Papa Johns papajohns.com – 1
Pizza Hut pizzahut.com/ – 1
Reese’s reeses.com – 1
Total: 17
Beer/Alcohol
Busch Light busch.com – 3
Keystone Light keystonelight.com – 2
Total: 5
Car/Truck/Bike
Toyota.com/Racing – 4
ebay motors ebay.com – 3
Ford ford.com – 3
GoodYear goodyear.com – 3
Chevy chevy.com – 2
Toyota toyota.com – 2
CarFax.com carfax.com – 1
Buyatoyota.com buyatoyota.com – 1
Total: 19
Insurance/Health
Liberty Mutual libertymutual.com – 2
HealthCare.gov – 1
NuFloMensHealth.com – 1
Progressive progressive.com – 1
UPMC/heart upmc.com/heart – 1
Total: 6
Wireless Phone
T-Mobile/Status t-mobile.com/Status – 4
Verizon/Frontline Verizon.com/frontline – 2
Total: 6
Home Improvement
KubotaUSA.com kubotausa.com – 2
Total: 2
Financial
Ally Bank allybank.com – 1
QuickBooks.com quickbooks.com – 1
Total: 2
Legal
David J. Shrager ShragerDefense.com 412-969-2540 call/text – 1
Total: 1
Technology
Xfinity.com xfinity.com – 3
Fan Duel fanduel.com – 1
Samsung samsung.com/ – 1
Total: 5
Products/Services for the Home and Personal Use
Just For Men justformen.com – 3
PODS pods.com – 3
Walmart.com walmart.com – 3
Ozempic ozempic.com – 1
Bass Pro Shops BassPro.com and TrackerBoats.com – 1
Breztri breztri.com – 1
Camzyos camzyos.com – 1
Chewy.com – 1
Total: 14
Religion
StandUptoJewishHate.org – 1
Total: 1
Racing Related
NASCAR at COTA nascaratcota.com – 1
NASCAR.com/kidstix nascar.com/kidstix – 1
Talladega Superspeedway talladegasuperspeedway.com/ – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
3:30 PM – 3:33 PM – 3 // 3:33 PM – 3:35 PM – 2
3:35 PM – 3:40 PM – 5 // 3:40 PM – 3:42 PM – 2
3:42 PM – 3:57 PM – 15 // 3:57 PM – 3:59 PM – 2
3:59 PM – 4:00 PM – 1 // 4:00 PM – 4:03 PM – 3
4:03 PM – 4:10 PM – 7 // 4:10 PM – 4:13 PM – 3
4:13 PM – 4:16 PM – 3 // 4:16 PM – 4:17 PM – 1
4:17 PM – 4:18 PM – 1 // 4:18 PM – 4:20 PM – 2
4:20 PM – 4:22 PM – 2 // 4:22 PM – 4:25 PM – 3
4:25 PM – 4:32 PM – 7 // 4:32 PM – 4:34 PM – 2
4:34 PM – 4:43 PM – 9 // 4:43 PM – 4:46 PM – 3
4:46 PM – 4:59 PM – 13 // 4:59 PM – 5:01 PM – 2
5:01 PM – 5:05 PM – 4 // 5:05 PM – 5:07 PM – 2
5:07 PM – 5:18 PM – 11 // 5:18 PM – 5:20 PM – 2
5:20 PM – 5:24 PM – 4 // 5:24 PM – 5:26 PM – 2
5:26 PM – 5:31 PM – 5 // 5:31 PM – 5:33 PM – 2
5:33 PM – 5:56 PM – 23 // 5:56 PM – 5:59 PM – 3
5:59 PM – 6:01 PM – 2 // 6:01 PM – 6:03 PM – 2
6:03 PM – 6:44 PM – 41 // 6:44 PM – 6:46 PM – 2
6:46 PM – 7:02 PM – 16 // 7:02 PM – checkered flag
Total race brdcst time: 172 // Total comm. brdcst time: 40
Number of companies featured during broadcast: 26
(Pennzoil Pennzoil.com ; Las Vegas Sphere TheSphereVegas.com ; AMR.net ; Chili’s; Coca-Cola; Monster Energy; Busch Beer; Keystone Light; Ford Performance; Toyota; GoodYear; ebay motors; Geico; Progressive; Liberty Mutual; Mahindra Tractors; Kubota; Credit One Bank; Xfinity; T-Mobile 5G Home Internet; iRacing.com ; Friday Night Smackdown on Fox; UFL theUFL.com ; Kevin Harvick’s Happy Hour podcast ; ‘Race Hub’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:50 PM – 4:52 PM
Progressive; Head & Shoulders; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfnity; NASCAR.com/Tickets ; Weather Tech WT.com ; NASCAR.com/Regional; Chili’s
5:39 PM – 5:42 PM
Busch Light; ebay motors; RichmondRaceway.com ; Cracker Barrel; ‘Animal Control’ on Fox; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfnity; NASCAR.com/Tickets
6:16 PM – 6:18 PM
Ford Performance; Xfinity; Wendy’s; Liberty Mutual; ‘The Masked Singer’ on Fox; Upcoming Xfinity race NASCAR.com/Xfinity
6:34 PM – 6:36 PM
Toyota; Chili’s; Fox Nation; ‘Friday Night Smackdown’ on Fox; HeGetsUs.com/LoveYourNeighbor ; Progressive; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfnity; NASCAR.com/Tickets