The 2024 Cup race season was a conglomeration of events and occurrences that kept the fans watching, waiting, and wanting more. There were scrutinized penalties, hirings and firings, legends appearing, legends dying, rookie surprises, ringers still trying to prove their worth, victory burnouts and fists exchanged. For the fans watching from home, there were also the advertisements that enabled them to see the races every week, sprinkled throughout every race. As has been the case throughout the season, here is your commercial breakdown. May you all have a lovely off-season, and be ready for it to start all over again in February.
Race and Commercial Breakdown of the 2024 NASCAR Cup Series Championship Race
Start time to record race/commercial periods: 3:15 PM
End time to record race/commercial periods: 6:38 PM
Total minutes of complete race broadcast: 203
Minutes of race broadcast: 172
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 16
Total number of commercials: 102
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 72
Total number of companies or entities advertised: 35
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 43
Total number of companies or entities advertised: 30
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 7
Companies seen the most in commercials during this broadcast: WPXI (8 times); Auto Owners Insurance (7 times); Sonic (6 times); Wendy’s (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘St Denis Medical’ nbc.com/nbc-insider/st-denis-medical-coming-to-nbc-premiere-date-cast-details – 3
‘The Voice’ nbc.com/the-voice – 2
Sunday Night Football on NBC/NBC Sports & Peacock – 1
NFLShop.com – 1
‘Law & Order’ Thursdays (‘Law & Order’ nbc.com/law-and-order, ‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit) – 1
‘Night Court’ nbc.com/night-court – 1
Paramount + paramountplus.com – 1
Peacock peacocktv.com – 1
Total: 11
Movies
‘Wicked’ wickedmovie.com – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 8
Get Go getgocafe.com – 4
WPXI Black & Gold Zone – 1
PA Lottery palottery.state.pa.us/ – 1
Total: 14
Restaurants/Food
Wendy’s wendys.com – 4
McDonald’s mcdonalds.com – 3
Sonic sonicdrivein.com – 3
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Golden Corral goldencorral.com/ – 2
Total: 14
Car/Truck/Bike
GMCDealer.com gmcdealer.com – 3
Safe Lite safelite.com – 2
GoodYear goodyear.com – 1
Toyota toyota.com – 1
Toyota.com/Racing – 1
Total: 8
Insurance/Health
Auto-Owners Insurance autoowners.com – 7
HCMRealTalk.com – 1
Progressive progressive.com – 1
Total: 9
Wireless Phone
Mint Mobile mintmobile.com – 1
Total: 1
Home Improvement
KubotaUSA.com kubotausa.com – 1
Total: 1
Financial
Ally Bank allybank.com – 2
Credit One Bank creditonebank.com – 1
NationalDebtRelief.com – 1
Total: 4
Education
Texas AM tamu.edu – 1
Total: 1
Technology
Xfinity.com xfinity.com – 1
Total: 1
Products/Services for the Home and Personal Use
Breztri breztri.com – 2
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 1
PlanetFitness.com planetfitness.com – 1
Trelegy trelegy.com – 1
Total: 5
Racing Related
IMSA imsa.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:15 PM – 3:18 PM – 3 // 3:18 PM – 3:21 PM – 3
3:21 PM – 3:25 PM – 4 // 3:25 PM – 3:27 PM – 2
3:27 PM – 3:39 PM – 12 // 3:39 PM – 3:42 PM – 3
3:42 PM – 3:43 PM – 1 // 3:43 PM – 3:46 PM – 3
3:46 PM – 3:56 PM – 10 // 3:56 PM – 3:58 PM – 2
3:58 PM – 4:11 PM – 13 // 4:11 PM – 4:13 PM – 2
4:13 PM – 4:15 PM – 2 // 4:15 PM – 4:17 PM – 2
4:17 PM – 4:22 PM – 5 // 4:22 PM – 4:24 PM – 2
4:24 PM – 4:27 PM – 3 // 4:27 PM – 4:29 PM – 2
4:29 PM – 4:42 PM – 13 // 4:42 PM – 4:44 PM – 2
4:44 PM – 4:48 PM – 4 // 4:48 PM – 4:50 PM – 2
4:50 PM – 5:26 PM – 36 // 5:26 PM – 5:28 PM – 2
5:28 PM – 5:30 PM – 2 // 5:30 PM – 5:32 PM – 2
5:32 PM – 6:06 PM – 34 // 6:06 PM – 6:08 PM – 2
6:08 PM – 6:38 PM – 30 // 6:38 PM – checkered flag
Total race brdcst time: 172 // Total comm. brdcst time: 31
Number of companies featured during broadcast: 22
(AMR Safety Team amr.net ; Hunt Bros. Pizza; Coca-Cola; Monster Energy; Busch Beer; Traveller Whiskey; Toyota; Geico; Progressive; BuildSubmarines.com ; Richmond Water Heaters richmondwaterheaters.com ; United Rentals; Axalta Axalta.com ; Breztri; Draft Kings; Credit One Bank; National Debt Relief; Bank of America; Xfinity, Xfinity Mobile; ‘Happy’s Place’ on NBC; College Football; Sunday Night Football on NBC & Peacock; NASCAR.com/fordplayoffspromo ; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; NASCAR.com/FanRewards ; NASCAR.com/Mobile)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:04 PM – 4:07 PM
Verizon/FrontLine ; Sonic; WeatherTech; National Debt Relief; Traveller Whiskey; Daytona500.com
4:59 PM – 5:01 PM
National Debt Relief; Valvoline; Xfinity; Busch Light; Toyota Racing; Toyota Racing; Atlanta Motor Speedway
5:10 PM – 5:12 PM
Bass Pro Shops & Cabela’s; Sonic; Straight Talk; Ashley Furniture; Progressive; ‘Happy’s Place’ on NBC
5:18 PM – 5:20 PM
Chevy; Wendy’s; Sunoco; National Debt Relief; Mint Mobile; ‘Brilliant Minds’ on NBC
5:48 PM – 5:50 PM
Coke Zero Sugar; GoodYear; McDonald’s; Valvoline; Ally Bank; College Football
5:59 PM – 6:01 PM
Toyota; Golden Corral; Verizon/FrontLine; Busch Light; Kubota; ‘St Denis Medical’ on NBC
6:19 PM – 6:22 PM
Progressive; Sonic; Xfinity; Ashley Furniture; Traveller Whiskey; Sunday Night Football on NBC & Peacock