The 110th running of the Geico 500 was a blend of things you might expect for a Talladega race (adjectives like ‘biggest’ and ‘baddest’ bandied about; video clips of frothy fans in the infamous infield; and heart-stopping happenings on the track) and other things you might not (a modest amount of cautions; a Biblical description of the race formations: ‘Noah’s Ark Style’; and a cameo by Frenchy the Painter ). There were plenty of commercials, too. For those fans who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Geico 500
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:35 PM
Total minutes of complete race broadcast: 215
Minutes of race broadcast: 165
Minutes of traditional commercials: 50
Minutes of side-by-side commercials: 11
Total number of commercials: 155
Total number of companies or entities advertised: 75
Total number of traditional commercials (not split-screen): 129
Total number of companies or entities advertised: 68
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 18
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (8 times); Applebee’s (7 times); Wendy’s (7 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Baseball on Fox Sports foxsports.com/mlb – 4
NBA Basketball on Fox foxsports.com/nba/schedule – 2
‘The Quiz With Balls’ on Fox foxflash.com/shows/the-quiz-with-balls/ – 2
Fox Nation nation.fox.com – 2
UFL theUFL.com – 1
‘Big Bang Theory’ and ‘Young Sheldon’ – 1
Hulu hulu.com – 1
‘Judge Judy’ ‘Big Bang Theory’ – 1
tubi tubitv.com – 1
Total: 15
Movies
‘Boy Kills World’ boykillsworldmovie.com – 2
‘The Fall Guy’ thefallguymovie.com – 1
Total: 3
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Fox fox.com – 2
Cochran Ford cochranford.com – 1
PNC.com pnc.com – 1
Pirates.com pirates.com – 1
Total: 5
Restaurants/Food
Applebees applebees.com – 6
Wendy’s wendys.com – 6
Reese’s reeses.com – 3
Door Dash doordash.com – 2
Papa Johns papajohns.com – 2
Taco Bell tacobell.com – 2
Pizza Hut pizzahut.com/ – 1
Cracker Barrel crackerbarrel.com – 1
Dr. Pepper drpepper.com – 1
Five Hour Energy Drink #5HETide 5hetide.com – 1
Total: 25
Beer/Alcohol
Coors Light coorslight.com/ – 1
Total: 1
Car/Truck/Bike
Toyota.com/Racing – 5
ebay motors ebay.com – 3
Ford ford.com – 3
Armor All facebook.com/armorall – 2
NAPA napaonline.com/ – 2
GoodYear goodyear.com – 1
Mother’s CMX Car Care mothers.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Weather Tech WT.com – 1
Total: 20
Insurance/Health
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 2
NJM Insurance – 1
Allstate allstate.com – 1
Good Rx goodrx.com – 1
Total: 7
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 3
StraightTalk.com straighttalk.com – 2
T-Mobile t-mobile.com/ – 1
Total: 6
Home Improvement
ACE Hardware ACEHardware.com – 4
KubotaOrangeDays.com kubotaorangedays.com – 2
Mahindra mahindrausa.com – 1
Northern Tool & Equipment northerntool.com – 1
StihlDealers.com stihldealers.com #RealStihl – 1
Total: 9
Legal
Edgar Snyder edgarsnyder.com – 1
Romanow Law Group romanowlawgroup.com – 1
Total: 2
Technology
T-Mobile t-mobile.com – 3
Xfinity.com xfinity.com – 2
Total: 5
Products/Services for the Home and Personal Use
Walmart.com walmart.com – 4
Just For Men justformen.com – 4
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 2
Breztri breztri.com – 2
ARIAT ariatwork.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Eylea HD eyleahd.com – 1
Farxiga.com farxiga.com – 1
Grainger grainger.com – 1
PODS pods.com – 1
Rinvoq rinvoq.com – 1
Skyrizi skyrizi.com – 1
Trelegy trelegy.com – 1
Total: 21
Travel
WyndhamHotels.com – 2
Total: 2
Shipping
USPS usps.com – 1
Total: 1
Political/Special Interest
Make America Great Again magapac.com – 3
Total: 3
Racing Related
NASCAR.com/FanRewards – 1
NASCAR.com/Regional – 1
Darlington Throwback Weekend darlingtonraceway.com – 1
KansasSpeedway.com kansasspeedway.com – 1
Total: 4
Race brdcast times: // Comm. brdcast times:
3:00 PM – 3:03 PM – 3 // 3:03 PM – 3:06 PM – 3
3:06 PM – 3:09 PM – 3 // 3:09 PM – 3:12 PM – 3
3:12 PM – 3:29 PM – 17 // 3:29 PM – 3:31 PM – 2
3:31 PM – 3:36 PM – 5 // 3:36 PM – 3:39 PM – 3
3:39 PM – 3:43 PM – 4 // 3:43 PM – 3:46 PM – 3
3:46 PM – 4:01 PM – 15 // 4:01 PM – 4:04 PM – 3
4:04 PM – 4:14 PM – 10 // 4:14 PM – 4:17 PM – 3
4:17 PM – 4:20 PM – 3 // 4:20 PM – 4:22 PM – 2
4:22 PM – 4:31 PM – 9 // 4:31 PM – 4:34 PM – 3
4:34 PM – 4:39 PM – 5 // 4:39 PM – 4:41 PM – 2
4:41 PM – 4:46 PM – 5 // 4:46 PM – 4:49 PM – 3
4:49 PM – 5:08 PM – 19 // 5:08 PM – 5:11 PM – 3
5:11 PM – 5:14 PM – 3 // 5:14 PM – 5:17 PM – 3
5:17 PM – 5:20 PM – 3 // 5:20 PM – 5:22 PM – 2
5:22 PM – 5:30 PM – 8 // 5:30 PM – 5:32 PM – 2
5:32 PM – 5:36 PM – 4 // 5:36 PM – 5:39 PM – 3
5:39 PM – 5:40 PM – 1 // 5:40 PM – 5:42 PM – 2
5:42 PM – 5:51 PM – 9 // 5:51 PM – 5:54 PM – 3
5:54 PM – 6:06 PM – 12 // 6:06 PM – 6:08 PM – 2
6:08 PM – 6:35 PM – 27 // 6:35 PM – checkered flag
Total race brdcst time: 165 // Total comm. brdcst time: 50
Number of companies featured during broadcast: 28
(Geico; Frenchy the Painter frenchylive.com ; Cheddar’s; Hunt Bros. Pizza; Wendy’s; Thomas’ Bagels thomasbreads.com ; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; GoodYear; Progressive; ebay motors; Northern Tool; Mahindra Tractors; Bass Pro Shops; PODS; Farxiga; Ally Bank; Credit One Bank; Xfinity; Verizon; T-Mobile; MLB on Fox; UFL theUFL.com ; iRacing.com ; Kevin Harvick ‘Happy Hour podcast’ ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:50 PM – 3:53 PM
Progressive; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends ; Craftsman; ‘Friday Night Smackdown’ on Fox; Upcoming Craftsman Truck Series race NASCAR.com/Trucks; Busch Light
4:07 PM – 4:10 PM
Wendy’s; Head & Shoulders; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends ; ‘The Masked Singer’ on Fox; Liberty Mutual; ebay motors
4:54 PM – 4:56 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends ; KubotaOrangeDays.com ; Cracker Barrel; ‘The Masked Singer’ on Fox; Xfinity; PODS; Upcoming Xfinity Series race NASCAR.com/Xfinity
6:16 PM – 6:19 PM
Toyota Racing; Applebee’s; USPS; Craftsman/Craftsman Truck Series; UFL theUFL.com ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends ; Progressive