On day one of this week’s Cup race (Sunday), during pre-race festivities, adjectives like ‘sketchy’, ‘edgy’, and ‘out-of-control’ were used to describe racing at Michigan Speedway. On day two (Monday), those words and phrases seemed a bit prophetic, as there were wild wrecks and upside-down cars. Of course, you don’t need anything to alert you ahead of time to commercials during the broadcast, as they will always appear. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Firekeepers Casino 400
Sunday:
Start time to record race/commercial periods: 2:18 PM
Stop time for rain: 2:40 PM
Restart time: 4:48 PM
Stop time for rain: 5:45 PM
Monday:
Start time: 11:00 AM
End time to record race/commercial periods: 1:14 PM
Total minutes of complete race broadcast: 213
Minutes of race broadcast: 186
Minutes of traditional commercials: 27
Minutes of side-by-side commercials: 13
Total number of commercials: 77
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 62
Total number of companies or entities advertised: 39
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 15
Total number of companies or entities advertised: 23
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 6
Companies seen the most in commercials during this broadcast: Toyota (7 times); Ashley Furniture (6 times); Bank of America (5 times); Xfinity (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Monday Night Raw’ usanetwork.com/wwe-raw – 2
NFL Kick-Off on NBC & Peacock – 2
‘The Anonymous’ usanetwork.com/the-anonymous – 2
‘100 Day Hotel Challenge’ on HGTV watch.hgtv.com/show/100-day-hotel-challenge-hgtv-atve-us – 1
IndyCar indycar.com on NBC/NBC Sports & Peacock – 1
College Football on NBC/NBC Sports & Peacock – 1
Golf on NBC Sports & Peacock – 1
LPGA Golf on NBC & Peacock – 1
‘America’s Got Talent’ nbc.com/americas-got-talent – 1
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
Netflix Netflix.com – 1
Total: 15
Movies
‘Kraven the Hunter’ kravenmovie.com – 2
‘Twisters’ twisters-movie.com – 1
Total: 3
Restaurants/Food
Golden Corral goldencorral.com/ – 3
IHOP ihop.com – 2
Applebees applebees.com – 1
Sonic sonicdrivein.com – 1
Wendy’s wendys.com – 1
Total: 8
Car/Truck/Bike
Buyatoyota.com buyatoyota.com – 2
Weather Tech WT.com – 1
Total: 3
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 2
Total: 2
Home Improvement
LP Brushed Siding lpcorp.com/products/siding-trim/products/explore-siding-finishes – 1
Total: 1
Financial
Ally Bank allybank.com – 2
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 2
Total: 4
Legal
Edgar Snyder edgarsnyder.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 4
DealDash.com – 1
GolfNow.com – 1
Total: 6
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 6
Tempur-Pedic tempurpedic.com – 2
Breztri breztri.com – 2
Blue Chew bluechew.com – 1
Harrys.com – 1
Nutrafol.com – 1
ro.co/TV – 1
Skyrizi skyrizi.com – 1
Total: 15
Travel
Williamsburg visitwilliamsburg.com – 2
Total: 2
Military
US Customs & Border Patrol cbp.gov – 1
Total: 1
Racing Related
NASCAR.com/FanRewards – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
Sunday:
2:18 PM – 2:22 PM – 4 // 2:22 PM – 2:25 PM – 3
2:25 PM – 2:29 PM – 4 // 2:29 PM – 2:31 PM – 2
2:31 PM – 2:40 PM – 9 // 2:40 PM – Rain Delay
4:48 PM – 5:04 PM – 16 // 5:04 PM – 5:07 PM – 3
5:07 PM – 5:15 PM – 8 // 5:15 PM – 5:18 PM – 3
5:18 PM – 5:24 PM – 6 // 5:24 PM – 5:26 PM – 2
5:26 PM – 5:29 PM – 3 // 5:29 PM – 5:32 PM – 3
5:32 PM – 5:45 PM – 13 // 5:45 PM – Rain Delay
Monday
11:00 AM – 11:22 AM – 22 // 11:22 AM – 11:24 AM – 2
11:24 AM – 11:31 AM – 7 // 11:31 AM – 11:33 AM – 2
11:33 AM – 11:46 AM – 13 // 11:46 AM – 11:48 AM – 2
11:48 AM – 11:58 AM – 10 // 11:58 AM – 12:01 PM – 3
12:01 PM – 12:02 PM – 1 // 12:02 PM – 12:04 PM – 2
12:04 PM – 1:14 PM – 70 // 1:14 PM – checkered flag
Total race brdcst time: 186 // Total comm. brdcst time: 27
Number of companies featured during broadcast: 18
(Firekeepers Casino firekeeperscasino.com ; AMR Safety Team amr.net ; Sonic; Golden Corral; Coca-Cola, Coke Zero Sugar; Monster Energy, Monster Energy Rio Punch; Busch Beer, Busch Light Peach; Sunoco; Toyota; Geico; Progressive; Ashley Furniture; United Rentals; Breztri; Credit One Bank; Xfinity; College Football; NFL; NASCAR.com/Mobile ; NASCAR.com/FanRewards ; NASCAR.com/Shop ; NBC Sports on Sirius XM Radio NASCAR channel 90; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
11:12 AM – 11:15 AM
Toyota; Bank of America/CustomizedCash ; Verizon/FrontLine ; Golden Corral; TheGlen.com ; College Football
11:37 AM – 11:40 AM
Toyota Racing; Tempur-Pedic ; Safelite; Sonic; Ally Bank; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
12:14 PM – 12:14 PM
Chevy
12:18 PM – 12:20 PM
Xfinity; Applebee’s; Bank of America/CustomizedCash ; Sonic; IHOP; NFL Kick Off
12:28 PM – 12:31 PM
Bass Pro Shops & Cabela’s; Toyota; Wendy’s; Bank of America/CustomizedCash ; PODS; ‘Monday Night Raw’ on USA
12:42 PM – 12:44 PM
Progressive; Toyota Racing; Sonic; Ally Bank; Toyota Racing