For the Cup race on Sunday, a few ‘road course ringers’ were brought in to compete. Alas, despite random moments in the spotlight, they finished mid-pack. The victor, or perhaps the ‘bell ringer’ for this race was fittingly, Christopher Bell, piloting a Chevrolet. Alas again, the bell ringer for the sponsor shown the most during the broadcast was Toyota. Ah, well. That’s racing. For those fans watching from home who would like to know more about which sponsors were featured in the race, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 COTA EchoPark Automotive Grand Prix
Start time to record race/commercial periods: 3:31 PM
End time to record race/commercial periods: 6:36 PM
Total minutes of complete race broadcast: 185
Minutes of race broadcast: 154
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 10
Total number of commercials: 103
Total number of companies or entities advertised: 58
Total number of traditional commercials (not split-screen): 76
Total number of companies or entities advertised: 49
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 21
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (8 times); Wendy’s (7 times); Xfinity (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘Person, Places, Things’ & ‘Paternity Court’ on Fox – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 1
Baseball on Fox Sports foxsports.com/mlb – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
Total: 6
Movies
‘Godzilla & Kong’ godzillaxkongmovie.com – 1
‘Road House’ press.amazonstudios.com/us/en/original-movies/road-house – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
PNC.com pnc.com – 3
McClellandsRoofing.com – 2
NBC local news wpxi.com on Fox fox.com – 1
Shorkey KIA shorkeyKIA.com – 1
Total: 7
Restaurants/Food
Wendy’s wendys.com – 6
Five Hour Energy Drink #5HETide 5hetide.com – 2
Celsius.com – 2
Chili’s chilis.com – 1
Cracker Barrel crackerbarrel.com – 1
Door Dash doordash.com – 1
Papa Johns papajohns.com – 1
Subway Subway.com – 1
Total: 15
Car/Truck/Bike
Toyota.com/Racing – 3
Ford ford.com – 3
ShopHonda.com shophonda.com – 3
Toyota toyota.com – 2
Armor All facebook.com/armorall – 1
GoodYear goodyear.com – 1
Buyatoyota.com buyatoyota.com – 1
Weather Tech WT.com – 1
Total: 15
Insurance/Health
Progressive progressive.com – 1
UPMC/heart upmc.com/heart – 1
Total: 2
Wireless Phone
StraightTalk.com straighttalk.com – 2
Total: 2
Home Improvement
ACE Hardware ACEHardware.com – 2
Craftsman craftsman.com – 1
Mahindra mahindrausa.com – 1
Northern Tool & Equipment northerntool.com – 1
Total: 5
Financial
Turbo Tax turbotax.com – 2
QuickBooks.com quickbooks.com – 1
Total: 3
Legal
Phil Dilucente getphil.com 1-800-GET-PHIL – 1
Total: 1
Technology
Fan Duel fanduel.com – 3
T-Mobile t-mobile.com – 2
Xfinity.com xfinity.com – 1
Total: 6
Products/Services for the Home and Personal Use
PODS pods.com – 2
Walmart.com walmart.com – 2
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 2
Trelegy trelegy.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com and TrackerBoats.com – 1
Chewy.com – 1
OpdivoYervoy.com – 1
Total: 10
Military
BuildSubmarines.com – 1
Total: 1
Racing Related
Martinsville Speedway martinsvillespeedway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:31 PM – 3:34 PM – 3 // 3:34 PM – 3:35 PM – 1
3:35 PM – 3:40 PM – 5 // 3:40 PM – 3:42 PM – 2
3:42 PM – 4:02 PM – 20 // 4:02 PM – 4:05 PM – 3
4:05 PM – 4:26 PM – 21 // 4:26 PM – 4:29 PM – 3
4:29 PM – 4:35 PM – 6 // 4:35 PM – 4:38 PM – 3
4:38 PM – 4:44 PM – 6 // 4:44 PM – 4:47 PM – 3
4:47 PM – 5:06 PM – 19 // 5:06 PM – 5:08 PM – 2
5:08 PM – 5:14 PM – 6 // 5:14 PM – 5:17 PM – 3
5:17 PM – 5:23 PM – 6 // 5:23 PM – 5:26 PM – 3
5:26 PM – 5:51 PM – 25 // 5:51 PM – 5:54 PM – 3
5:54 PM – 5:59 PM – 5 // 5:59 PM – 6:01 PM – 2
6:01 PM – 6:07 PM – 6 // 6:07 PM – 6:10 PM – 3
6:10 PM – 6:36 PM – 26 // 6:36 PM – checkered flag
Total race brdcst time: 154 // Total comm. brdcst time: 31
Number of companies featured during broadcast: 25
(EchoPark echopark.com ; Kevin Harvick’s Happy Hour podcast; Cracker Barrel; Wendy’s; Coca-Cola; Monster Energy; Busch Beer; Ford; Toyota; GoodYear; WT.com ; ebay motors; Geico; Progressive; Mahindra Tractors; Northern Tool; Leaf Filter; Credit One Bank; Xfinity; T-Mobile 5G Internet; iRacing.com ; ‘Friday Night Smackdown’ on Fox; UFL theUFL.com ; MLB on Fox; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:11 PM – 4:14 PM
Progressive; TexasMotorSpeedway.com ; Xfinity; UFL theUFL.com ; Pizza Hut; Upcoming Craftsman Truck Series NASCAR.com/Trucks
4:51 PM – 4:54 PM
Swiffer; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets; Chili’s; ebay motors; Liberty Mutual; Fox Nation; UFL theUFL.com; Xfinity Series NASCAR.com/Xfinity
5:32 PM – 5:34 PM
Ford Performance; Busch Light; Cracker Barrel; TalladegaSuperSpeedway.com ; ‘The Masked Singer’ on Fox; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
6:14 PM – 6:16 PM
Toyota Racing; Toyota Racing; Progressive; Wendy’s; NASCAR.com/KidsTix ; UFL theUFL.com ; NASCAR.com/Rewards