NASCAR fans tuned in to Sunday’s Cup race refreshed and excited after a two-week vacation from racing. The weather was not pesky, nor were the cautions; and all was topped off with a hair-raising finish. There were commercials, too, of course. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Cook Out 400
Start time to record race/commercial periods: 5:47 PM
End time to record race/commercial periods: 9:11 PM
Total minutes of complete race broadcast: 204
Minutes of race broadcast: 171
Minutes of traditional commercials: 33
Minutes of side-by-side commercials: 12
Total number of commercials: 106
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 78
Total number of companies or entities advertised: 43
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 23
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 6
Companies seen the most in commercials during this broadcast: IHOP (6 times); Sonic (6 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘The Anonymous’ usanetwork.com/the-anonymous – 3
NFL Kick-Off on NBC & Peacock – 2
‘Monday Night Raw’ usanetwork.com/wwe-raw – 2
IndyCar indycar.com on NBC/NBC Sports & Peacock – 1
College Football on NBC/NBC Sports & Peacock – 1
Golf on NBC Sports & Peacock – 1
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 1
Total: 11
Movies
‘Despicable Me 4’ despicable.me – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Cochran Ford cochranford.com – 1
Flynn’s Tire flynnstire.com – 1
Market District marketdistrict.com – 1
Splash splashshowrooms.com – 1
Total: 4
Restaurants/Food
IHOP ihop.com – 6
Sonic sonicdrivein.com – 5
Applebees applebees.com – 3
Pizza Hut pizzahut.com/ – 3
Golden Corral goldencorral.com/ – 2
Aquasana aquasana.com – 1
Jack Link’s jacklinks.com – 1
McDonald’s mcdonalds.com – 1
Wendy’s wendys.com – 1
Total: 23
Beer/Alcohol
Traveller Whiskey buffalotracedistillery.com – 1
Total: 1
Car/Truck/Bike
Toyota toyota.com – 3
Valvoline valvoline.com – 2
Toyota.com/Racing – 1
ebay motors ebay.com – 1
Total: 7
Insurance/Health
InspireSleep.com – 3
MakeaPDPlan.com – 2
Experian Experian.com/car – 2
Progressive progressive.com – 1
Total: 8
Wireless Phone
Xfinity Mobile xfinitymobile.com – 2
Total: 2
Technology
Amazon Web Service signin.aws.amazon.com – 1
Meta meta.com – 1
Total: 2
Products/Services for the Home and Personal Use
Rinvoq rinvoq.com – 2
Sotyktu sotyktu.com – 2
Ashley Homestore ashleyhomestore.com – 2
Breztri breztri.com – 2
Icy Hot icyhot.com – 2
Osteo Bi-Flex osteobiflex.com – 1
ro.co/sparks – 1
Cortizone-10 corizone10.com – 1
Dude Wipes dudewipes.com – 1
Total: 14
Political/Special Interest
Harris for President kamalaharris.com – 1
Total: 1
Racing Related
NASCAR.com/FanRewards – 1
Keystone Raceway Park keystoneracewaypark.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
5:47 PM – 5:49 PM – 2 // 5:49 PM – 5:52 PM – 3
5:52 PM – 5:56 PM – 4 // 5:56 PM – 5:58 PM – 2
5:58 PM – 6:15 PM – 17 // 6:15 PM – 6:17 PM – 2
6:17 PM – 6:27 PM – 10 // 6:27 PM – 6:29 PM – 2
6:29 PM – 6:36 PM – 7 // 6:36 PM – 6:39 PM – 3
6:39 PM – 6:41 PM – 2 // 6:41 PM – 6:43 PM – 2
6:43 PM – 6:57 PM – 14 // 6:57 PM – 6:59 PM – 2
6:59 PM – 7:08 PM – 9 // 7:08 PM – 7:10 PM – 2
7:10 PM – 7:15 PM – 5 // 7:15 PM – 7:17 PM – 2
7:17 PM – 7:22 PM – 5 // 7:22 PM – 7:23 PM – 1
7:23 PM – 7:29 PM – 6 // 7:29 PM – 7:31 PM – 2
7:31 PM – 7:38 PM – 7 // 7:38 PM – 7:39 PM – 1
7:39 PM – 7:48 PM – 9 // 7:48 PM – 7:50 PM – 2
7:50 PM – 7:52 PM – 2 // 7:52 PM – 7:55 PM – 3
7:55 PM – 8:24 PM – 29 // 8:24 PM – 8:26 PM – 2
8:26 PM – 8:32 PM – 6 // 8:32 PM – 8:34 PM – 2
8:34 PM – 9:11 PM – 37 // 9:11 PM – checkered flag
Total race brdcst time: 171 // Total comm. brdcst time: 33
Number of companies featured during broadcast: 21
(Cook Out cookout.com ; Sonic; Cheddars; Hunt Bros. Pizza; Coca-Cola; Monster Energy, Monster Energy Rio Punch; Busch Beer; Toyota; Valvoline; Geico; Progressive; BuildSubmarines.com ; Ashley Furniture; Homes.com ; Draft Kings; Credit One Bank; Xfinity; Straight Talk; ‘American Ninja Warrior’ on NBC; NFL Kick-Off on Peacock; NASCAR.com/Mobile ; NASCAR.com/Shop ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
6:51 PM – 6:54 PM
Xfinity Mobile; McDonald’s; Progressive; Meta Quest; Applebee’s; Upcoming Cup race, Coca-Cola, Geico, Busch Beer, Xfinity, NASCAR.com/Tickets
8:04 PM – 8:06 PM
Toyota Racing; ebay motors; Consumer Cellular; PODS; Chevy; DaytonaInternationalSpeedway.com
8:11 PM – 8:13 PM
Meta Quest; Chevy; Sonic
8:17 PM – 8:18 PM
Xfinity Mobile; Upcoming Cup race, Coca-Cola, Geico, Busch Beer, Xfinity, NASCAR.com/Tickets
8:41 PM – 8:43 PM
Xfinity Mobile; ebay motors; PODS; Meta Quest; Homes.com
8:52 PM – 8:54 PM
Bass Pro Shops & Cabela’s ; Wendy’s; National Debt Relief; Dude Wipes; Straight Talk; DarlingtonRaceway.com