Rain may have delayed Sunday’s Cup race in Kansas, but many NASCAR fans thought it was worth it after having watched, among other things, 27 lead changes and a photo finish. The fans watching from home got to see all of that, as well as sponsors battling for their attention. For those fans who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 AdventHealth 400
Start time to record race/commercial periods: 5:55 PM
End time to record race/commercial periods: 9:41 PM
Total minutes of complete race broadcast: 226
Minutes of race broadcast: 180
Minutes of traditional commercials: 46
Minutes of side-by-side commercials: 8
Total number of commercials: 133
Total number of companies or entities advertised: 65
Total number of traditional commercials (not split-screen): 112
Total number of companies or entities advertised: 62
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 14
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (11 times); Toyota (7 times); Upcoming Cup races (7 times); McDonald’s (6 times); Wendy’s (6 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Legends – 2
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 2
‘Alert: Missing Persons Unit’ on Fox fox.com/alert-missing-persons-unit/ – 2
‘The Masked Singer’ fox.com/the-masked-singer/ – 2
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 2
tubi tubitv.com – 2
Masters Agility Championship on Fox caninechronicle.com – 1
Upcoming Craftsman Truck race on Fox/FS1 foxsports.com/nascar – 1
Baseball on Fox Sports foxsports.com/mlb – 1
‘Speak’ foxsports.com/shows/speak/episodes – 1
NBA Basketball on Fox foxsports.com/nba/schedule – 1
Bowling on Fox Sports FoxSports.com/bowling – 1
‘Animal Control’ on Fox fox.com/animal-control – 1
‘First Things First’ on FS1 foxsports.com/presspass/shows-properties/show/first-things-first – 1
Fox Nation nation.fox.com – 1
Total: 21
Movies
‘Furiosa: A Mad Max Saga’ furiosaamadmaxsaga.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
BathFitters.com bathfitters.com – 1
Total: 1
Restaurants/Food
McDonald’s mcdonalds.com – 6
Wendy’s wendys.com – 5
Buffalo Wild Wings buffalowildwings.com – 4
Dr. Pepper drpepper.com – 2
Taco Bell tacobell.com – 2
Papa Johns papajohns.com – 1
Pizza Hut pizzahut.com/ – 1
Applebees applebees.com – 1
Chili’s chilis.com – 1
Total: 23
Beer/Alcohol
Busch Light busch.com – 2
Total: 2
Car/Truck/Bike
Toyota.com/Racing – 5
Ford ford.com – 3
Mother’s CMX Car Care mothers.com – 2
Shell shell.com/us-en/ – 2
Ram Trucks ram.com – 2
ebay motors ebay.com – 2
GoodYear goodyear.com – 1
Toyota toyota.com – 1
Weather Tech WT.com – 1
Total: 19
Insurance/Health
Dexcom Dexcom.com – 1
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
Total: 3
Wireless Phone
Xfinity Mobile xfinitymobile.com – 4
StraightTalk.com straighttalk.com – 3
Consumer Cellular consumercellular.com (Brad Keselowski) – 1
Total: 8
Home Improvement
ACE Hardware ACEHardware.com – 2
Craftsman craftsman.com – 1
Total: 3
Financial
Dave dave.com – 3
Etrade etrade.com – 3
QuickBooks.com quickbooks.com – 2
Earn In earnin.com – 1
Total: 9
Legal
TrustandWill.com – 1
Total: 1
Technology
Amazon Prime amazon.com/prime – 2
Otter.ai – 2
Total: 4
Products/Services for the Home and Personal Use
Skechers skechers.com – 2
Breztri breztri.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Just For Men justformen.com – 1
Ozempic ozempic.com – 1
PODS pods.com – 1
Rinvoq rinvoq.com – 1
Skyrizi skyrizi.com – 1
Sotyktu sotyktu.com – 1
Total: 11
Travel
Walt Disney World disneyworld.disney.go.com – 3
Ark Encounter arkencounter.com – 1
Total: 4
Racing Related
NASCAR.com/FanRewards – 1
NASCAR.com/kidstix nascar.com/kidstix – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
5:55 PM – 5:58 PM – 3 // 5:58 PM – 6:01 PM – 3
6:01 PM – 6:04 PM – 3 // 6:04 PM – 6:07 PM – 3
6:07 PM – 6:31 PM – 24 // 6:31 PM – 6:34 PM – 3
6:34 PM – 6:38 PM – 4 // 6:38 PM – 6:40 PM – 2
6:40 PM – 6:54 PM – 14 // 6:54 PM – 6:57 PM – 3
6:57 PM – 7:02 PM – 5 // 7:02 PM – 7:05 PM – 3
7:05 PM – 7:09 PM – 4 // 7:09 PM – 7:11 PM – 2
7:11 PM – 7:16 PM – 5 // 7:16 PM – 7:19 PM – 3
7:19 PM – 7:26 PM – 7 // 7:26 PM – 7:29 PM – 3
7:29 PM – 7:32 PM – 3 // 7:32 PM – 7:35 PM – 3
7:35 PM – 7:41 PM – 6 // 7:41 PM – 7:44 PM – 3
7:44 PM – 7:50 PM – 6 // 7:50 PM – 7:53 PM – 3
7:53 PM – 8:02 PM – 9 // 8:02 PM – 8:05 PM – 3
8:05 PM – 8:08 PM – 3 // 8:08 PM – 8:11 PM – 3
8:11 PM – 8:17 PM – 6 // 8:17 PM – 8:20 PM – 3
8:20 PM – 8:22 PM – 2 // 8:22 PM – 8:25 PM – 3
8:25 PM – 9:41 PM – 76 // 9:41 PM – checkered flag
Total race brdcst time: 180 // Total comm. brdcst time: 46
Number of companies featured during broadcast: 21
(AdventHealth adventhealth.com ; AMR Safety Team amr.net ; Hunt Bros. Pizza; Cheddars; Cracker Barrel; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Progressive; ebay motors; Mothers Car Care; PODS; Xfinity; Verizon; MLS on Fox Sports; UFL theUFL.com ; iRacing.com ; ‘Race Hub’ on FS1; Kevin Harvick ‘Happy Hour podcast’ ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
6:47 PM – 6:49 PM
Upcoming Coca-Cola 600 NASCAR.com/Tickets ; Progressive; Wendy’s; Ford Performance; PODS
8:38 PM – 8:40 PM
Xfinity.com/nascar ; Liberty Mutual; Applebee’s; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends ; UFL theUFL.com
8:58 PM – 9:00 PM
Toyota Racing; KubotaOrangeDays.com ; Cracker Barrel; NASCAR All-Star Race northwilkesborospeedway.com ; MLB on Fox
9:13 PM – 9:15 PM
NASCARChicago.com ; Busch Light; Chili’s; ebay motors; UFL theUFL.com ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends