If the old saying, ‘April Showers Bring May Flowers’, was thoroughly accurate, then on Monday Dover Motor Speedway should have been a tropical rain forest. It was not, but things did come up roses for Martin Truex Jr. with his win. This was a pretty cool circumstance since his brother, Ryan, was still brushing the confetti out of his hair from his win on Saturday. It is pure speculation, but there may have been quite the Truex garden party following all of that winning. Nearly as happily as dual wins, the rain disappeared for the Monday race… but the commercials did still occur. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Wϋrth 400
Start time to record race/commercial periods: 12:00 PM
End time to record race/commercial periods: 3:41 PM
Total minutes of complete race broadcast: 221
Minutes of race broadcast: 173
Minutes of traditional commercials: 48
Minutes of side-by-side commercials: 11
Total number of commercials: 127
Total number of companies or entities advertised: 64
Total number of traditional commercials (not split-screen): 102
Total number of companies or entities advertised: 59
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 19
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Coca-Cola (12 times); Geico (9 times); Xfinity (9 times); Upcoming Cup races (8 times); Wendy’s (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Baseball on Fox Sports foxsports.com/mlb – 3
Fox Nation nation.fox.com – 2
Hulu hulu.com – 2
Upcoming Coca-Cola 600 race CharlotteMotorSpeedway.com – 1
Upcoming Kansas KansasSpeedway.com race – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 1
USFL theusfl.com – 1
‘Farmer Wants a Wife’ fox.com/farmer-wants-a-wife – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 1
Masters Agility Championship on Fox caninechronicle.com – 1
‘The Voice’ on NBC nbc.com/the-voice – 1
Total: 17
Local News/Sports/Points-of-Interest in Penna.
PNC.com pnc.com – 2
Total: 2
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 5
Wendy’s wendys.com – 5
Subway Subway.com – 3
Arby’s arbys.com – 2
Door Dash doordash.com – 1
Dr. Pepper drpepper.com – 1
McDonald’s mcdonalds.com – 1
Papa Johns papajohns.com – 1
Tovala.com – 1
Total: 20
Beer/Alcohol
Busch Light busch.com – 1
Total: 1
Car/Truck/Bike
Toyota toyota.com (Toyota drivers) #ToyotaNation – 4
Ram Trucks ram.com – 3
Ford ford.com – 3
ebay motors ebay.com – 2
GoodYear goodyear.com – 2
Mother’s Car Care mothers.com – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Total: 17
Insurance/Health
USAA.com usaa.com – 3
Geico.com geico.com – 3
Paxlovid.com – 2
AAA aaa.com – 2
Dexcom Dexcom.com – 1
GetRealAboutDiabetes.com – 1
Liberty Mutual libertymutual.com – 1
Total: 13
Wireless Phone
T-Mobile t-mobile.com/GoSeeWhy – 2
Verizon/Frontline Verizon.com/frontline – 2
Total: 4
Home Improvement
Kioti tractors kioti.com – 2
Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 1
Total: 3
Financial
QuickBooks.com quickbooks.com – 2
Total: 2
Legal
Berger and Green bergerandgreen.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 3
IBM ibm.com – 1
Public public.com – 1
WinReality.com – 1
Total: 6
Products/Services for the Home and Personal Use
Just For Men justformen.com – 2
Skechers skechers.com – 2
Allegra allegra.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Dulcolax dulcolax.com – 1
FTD.com – 1
PlanetFitness.com planetfitness.com – 1
PODS pods.com – 1
Rybelsus.com – 1
Smalls Cat Food smalls.com – 1
Trelegy trelegy.com – 1
Vyper Industrial VyperIndustrial.com – 1
Total: 14
Racing Related
Darlington Raceway darlingtonraceway.com – 1
World Wide Technology Raceway WWTRaceway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
12:00 PM – 12:03 PM – 3 // 12:03 PM – 12:06 PM – 3
12:06 PM – 12:25 PM – 19 // 12:25 PM – 12:28 PM – 3
12:28 PM – 12:31 PM – 3 // 12:31 PM – 12:34 PM – 3
12:34 PM – 12:39 PM – 5 // 12:39 PM – 12:42 PM – 3
12:42 PM – 12:54 PM – 12 // 12:54 PM – 12:57 PM – 3
12:57 PM – 1:10 PM – 13 // 1:10 PM – 1:13 PM – 3
1:13 PM – 1:26 PM – 13 // 1:26 PM – 1:29 PM – 3
1:29 PM – 1:33 PM – 4 // 1:33 PM – 1:35 PM – 2
1:35 PM – 1:45 PM – 10 // 1:45 PM – 1:47 PM – 2
1:47 PM – 1:53 PM – 6 // 1:53 PM – 1:56 PM – 3
1:56 PM – 2:07 PM – 11 // 2:07 PM – 2:10 PM – 3
2:10 PM – 2:15 PM – 5 // 2:15 PM – 2:18 PM – 3
2:18 PM – 2:27 PM – 9 // 2:27 PM – 2:29 PM – 2
2:29 PM – 2:33 PM – 4 // 2:33 PM – 2:36 PM – 3
2:36 PM – 2:43 PM – 7 // 2:43 PM – 2:46 PM – 3
2:46 PM – 2:53 PM – 7 // 2:53 PM – 2:55 PM – 2
2:55 PM – 3:10 PM – 15 // 3:10 PM – 3:12 PM – 2
3:12 PM – 3:30 PM – 18 // 3:30 PM – 3:32 PM – 2
3:32 PM – 3:41 PM – 9 // 3:41 PM – checkered flag
Total race brdcst time: 173 // Total comm. brdcst time: 48
Number of companies featured during broadcast: 20
(Wϋrth wurthindustry.com ; Fox Bet Super 6 app; AMR Safety Team amr.net ; Hunt Bros. Pizza; Subway; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Ford Performance; Toyota; Ram Trucks; Mahindra Tractors; Kubota; Geico; ebay motors; WeatherTech.com ; Credit One Bank; Xfinity; ‘Friday Night Smackdown’ on Fox; USFL; MLB on FS1; ‘Race Hub’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
1:19 PM – 1:22 PM
Upcoming Xfinity Series race NASCAR.com/Xfinity ; Advance Auto Parts; Allstate; Kubota; T-Mobile/GoSeeWhy ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Salutes
2:21 PM – 2:23 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Salutes ; Toyota (various drivers); USAA; Subway; ebay motors; Upcoming Craftsman Truck Series race NASCAR.com/Trucks
3:01 PM – 3:04 PM
NASCAR.com/Rewards ; Craftsman ‘Deal of the Race’ NASCAR.com/Trucks ; Geico; Coke Zero Sugar; Mother’s Car Care ; USFL on Fox & FS1; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Salutes
3:20 PM – 3:23 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Salutes ; Ford; Liberty Mutual; PODS; USFL on Fox & FS1; SonomaRaceway.com