NASCAR fans had to be a bit gobsmacked this past Sunday. They didn’t have to hear any sentences that began with, “Due to Inclement Weather…;” or, “The teams have begun to cover the cars…;” or, “The Titans are out on the track!” The sun shone, there weren’t excessive cautions, and a fan favorite (Michael McDowell) won the race, with another fan favorite (Chase Elliott) right behind. There were commercials during the broadcast, of course. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Verizon 200 at the Brickyard
Start time to record race/commercial periods: 2:26 PM
End time to record race/commercial periods: 4:58 PM
Total minutes of complete race broadcast: 152
Minutes of race broadcast: 131
Minutes of traditional commercials: 21
Minutes of side-by-side commercials: 14
Total number of commercials: 85
Total number of companies or entities advertised: 49
Total number of traditional commercials (not split-screen): 53
Total number of companies or entities advertised: 44
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 32
Total number of companies or entities advertised: 17
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Xfinity (6 times); Subway (4 times); Toyota (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
NFLSundayTicket.com – 1
‘Found’ nbc.com/found – 1
‘The Irrational’ nbc.com/the-irrational – 1
‘Today’ nbc.com/today – 1
US Gymnastic Championships on NBC Sports & Peacock – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 7
Movies
‘Gran Turismo’ granturismo.movie – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 2
Pirates.com pirates.com – 1
Total: 3
Restaurants/Food
Subway Subway.com – 4
Sonic sonicdrivein.com – 2
Applebees applebees.com – 2
Coca-Cola cocacola.com – 1
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Cracker Barrel crackerbarrel.com – 1
Door Dash doordash.com – 1
Golden Corral goldencorral.com/ – 1
Wendy’s wendys.com – 1
Total: 14
Car/Truck/Bike
Ram Trucks ram.com – 2
NissanUSA.com nissanusa.com – 2
ebay motors ebay.com – 1
Neighborhood Ford Store neighborhoodfordstore.com – 1
Safe Lite safelite.com – 1
CarGurus.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
Total: 10
Insurance/Health
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 2
NURTEC nurtec.com – 2
Liberty Mutual libertymutual.com – 1
MakeaPDPlan.com – 1
NHTSA nhtsa.org – 1
USAA.com usaa.com – 1
Total: 8
Wireless Phone
StraightTalk.com straighttalk.com – 1
Total: 1
Home Improvement
Kioti tractors kioti.com – 1
Total: 1
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 1
JPMorgan.com – 1
Total: 3
Education
Purdue University purdue.edu – 1
Total: 1
Technology
Amazon Prime amazon.com/prime – 1
Total: 1
Products/Services for the Home and Personal Use
Leqvio Leqvio.com – 1
Trelegy trelegy.com – 1
Total: 2
Racing Related
Daytona International Speedway daytonainternationalspeedway.com/ – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
2:26 PM – 2:29 PM – 3 // 2:29 PM – 2:31 PM – 2
2:31 PM – 2:36 PM – 5 // 2:36 PM – 2:38 PM – 2
2:38 PM – 2:52 PM – 14 // 2:52 PM – 2:54 PM – 2
2:54 PM – 2:55 PM – 1 // 2:55 PM – 2:58 PM – 3
2:58 PM – 3:07 PM – 9 // 3:07 PM – 3:10 PM – 3
3:10 PM – 3:28 PM – 18 // 3:28 PM – 3:31 PM – 3
3:31 PM – 3:40 PM – 9 // 3:40 PM – 3:43 PM – 3
3:43 PM – 3:48 PM – 5 // 3:48 PM – 3:51 PM – 3
3:51 PM – 4:58 PM – 67 // 4:58 PM – checkered flag
Total race brdcst time: 131 // Total comm. brdcst time: 21
Number of companies featured during broadcast: 23
(Verizon Verizon.com ; Sonic; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Toyota, Toyota.com/racing ; Sunoco; GoodYear; Geico; Progressive; Freeway.com ; ebay motors; enhance health enhancehealth.com ; Ashley Furniture; SouthPointCasino.com ; HighPoint.com ; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; World Track & Field Championships on NBC, USA, & Peacock ; College Football on NBC & Peacock; IndyCar.com ; NASCAR.com/Fantasy ; NASCAR.com/ThankYouFans ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:18 PM – 3:21 PM
Toyota (various drivers); Ashley Furniture; InnovationRefunds.com ; Wendy’s; Xfinity; Upcoming Xfinity Series race; ‘American Ninja Warrior’ on NBC
3:58 PM – 4:01 PM
Verizon/FrontLine ; Progressive; Advance Auto Parts & Die Hard; Xfinity; College Football on NBC & Peacock; NFL Kickoff on NBC & Peacock
4:12 PM – 4:14 PM
Xfinity; Safelite; InnovationRefunds.com ; Liberty Mutual; IndyCar NBC & Peacock; PeacockTV.com ‘Twisted Metal’
4:22 PM – 4:25 PM
GoodYear; Verizon/FrontLine ; Wendy’s; Ashley Furniture; Toyota buyatoyota.com ; ‘The Voice’ on NBC; College Football on NBC & Peacock
4:34 PM – 4:37 PM
Progressive; Xfinity; Advance Auto Parts & Die Hard; InnovationRefunds.com ; NFL Kickoff on NBC & Peacock; ‘American Ninja Warrior’ on NBC