It has been said that praying for a sports-related result is a waste of your time, because there are many other folks praying for their own conclusions. None of these pleas are on the same level as, say, a prayer for world peace, no matter how many years have passed since a certain driver has won, or how much money was placed on a bet that another driver would win. Certainly, Chase Elliott was fervently hoping that Josh Berry could get the No. 9 in Victory Lane; and Toyota, the main sponsor of this week’s race, would have rather had a Toyota in Victory Lane instead of a Chevy. While NASCAR fans might eagerly wish for no commercials, that is another matter best just accepted, instead of dragging it to the Divine. For those fans who like to keep track of precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Toyota Owners 400
Start time to record race/commercial periods: 3:24 PM
End time to record race/commercial periods: 7:06 PM
Total minutes of complete race broadcast: 222
Minutes of race broadcast: 181
Minutes of traditional commercials: 41
Minutes of side-by-side commercials: 8
Total number of commercials: 110
Total number of companies or entities advertised: 57
Total number of traditional commercials (not split-screen): 90
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 20
Total number of companies or entities advertised: 20
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Coca-Cola (11 times); Xfinity (11 times); Geico (9 times); Busch Beer (7 times); Upcoming Cup race (7 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 2
‘Farmer Wants a Wife’ fox.com/farmer-wants-a-wife – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 2
USFL theusfl.com – 2
Upcoming Craftsman Truck race on Fox/FS1 foxsports.com/nascar – 1
Baseball on Fox Sports foxsports.com/mlb – 1
‘American Dad’ on tbs tbs.com/shows/american-dad – 1
‘The Masked Singer’ fox.com/the-masked-singer/ – 1
‘Next Level Chef’ fox.com/next-level-chef – 1
tubi tubitv.com – 1
Total: 14
Local News/Sports/Points-of-Interest in Penna.
C Harper CHarper.com – 1
Total: 1
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 5
Subway Subway.com – 4
Wendy’s wendys.com – 2
Buffalo Wild Wings buffalowildwings.com – 2
Dr. Pepper drpepper.com – 2
Papa Johns papajohns.com – 1
Tovala.com – 1
Total: 17
Beer/Alcohol
Busch Light busch.com – 2
Total: 2
Car/Truck/Bike
Ram Trucks ram.com – 3
ebay motors ebay.com – 3
Ford ford.com – 3
NAPA napaonline.com/ – 2
Buyatoyota.com buyatoyota.com – 2
Toyota toyota.com (Toyota drivers) #ToyotaNation – 2
Flynn’s Tires flynnstires.com – 1
GoodYear goodyear.com – 1
Total: 17
Insurance/Health
Geico.com geico.com – 4
Paxlovid.com – 2
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
Vaccines.gov – 1
Total: 9
Wireless Phone
T-Mobile t-mobile.com/SeeWhyApple – 1
T-Mobile t-mobile.com/MLB – 1
Xfinity Mobile xfinitymobile.com – 1
Xfinity Fastest Mobile xfinity.com/fastestmobile – 1
Total: 4
Home Improvement
Kioti tractors kioti.com – 2
Total: 2
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Total: 1
Technology
Public public.com – 2
Xfinity.com xfinity.com – 2
Verizon verizon.com/ – 1
Amazon Prime amazon.com/prime – 1
Comcast Business comcast.com/business – 1
IBM ibm.com – 1
X1 Auto Showroom effectv.com/autoshowroom/ – 1
Total: 9
Products/Services for the Home and Personal Use
Skechers skechers.com – 2
Duracell duracell.com/ – 2
Allegra allegra.com – 1
Bass Pro Shops BassPro.com and TrackerBoats.com – 1
Dulcolax dulcolax.com – 1
Just For Men justformen.com – 1
Keytruda keytruda.com – 1
Original Mattress Factory originalmattress.com – 1
Rybelsus.com – 1
Total: 11
Racing Related
NASCAR.com/Rewards – 1
Darlington Raceway darlingtonraceway.com – 1
Talladega Superspeedway talladegasuperspeedway.com/ – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
3:24 PM – 3:27 PM – 3 // 3:27 PM – 3:30 PM – 3
3:30 PM – 3:34 PM – 4 // 3:34 PM – 3:36 PM – 2
3:36 PM – 3:53 PM – 17 // 3:53 PM – 3:56 PM – 3
3:56 PM – 4:04 PM – 8 // 4:04 PM – 4:07 PM – 3
4:07 PM – 4:11 PM – 4 // 4:11 PM – 4:15 PM – 4
4:15 PM – 4:24 PM – 9 // 4:24 PM – 4:27 PM – 3
4:27 PM – 4:29 PM – 2 // 4:29 PM – 4:32 PM – 3
4:32 PM – 4:42 PM – 10 // 4:42 PM – 4:44 PM – 2
4:44 PM – 4:51 PM – 7 // 4:51 PM – 4:53 PM – 2
4:53 PM – 5:05 PM – 12 // 5:05 PM – 5:08 PM – 3
5:08 PM – 5:16 PM – 8 // 5:16 PM – 5:19 PM – 3
5:19 PM – 5:39 PM – 20 // 5:39 PM – 5:41 PM – 2
5:41 PM – 5:44 PM – 3 // 5:44 PM – 5:47 PM – 3
5:47 PM – 5:56 PM – 9 // 5:56 PM – 5:59 PM – 3
5:59 PM – 6:13 PM – 14 // 6:13 PM – 6:15 PM – 2
6:15 PM – 7:06 PM – 51 // 7:06 PM – checkered flag
Total race brdcst time: 181 // Total comm. brdcst time: 41
Number of companies featured during broadcast: 27
(Fox Bet Super 6 app; NASCAR Foundation Auctions nascarfoundation.org/auctions ; Toyota; Hunt Bros. Pizza; Door Dash; Subway; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Ford Performance; Ram Trucks; GoodYear; ebay motors; Mahindra Tractors; Kubota; Geico; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; USFL on Fox, FS1, & NBC; MLB on Fox; ‘Friday Night Smackdown’ on Fox; NHRA; ‘Race Hub’ on FS1; BristolMotorSpeedway.com ; Upcoming Cup races)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:59 PM – 5:01 PM
Allstate; Xfinity.com/nascar ; Ram Trucks; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets; MLB on FS1; KansasSpeedway.com
5:26 PM – 5:28 PM
WeatherTech.com ; Toyota (various drivers); Liberty Mutual; Fox Nation; DoverSpeedway.com
6:19 PM – 6:21 PM
T-Mobile; Ford; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets; USFL
6:29 PM – 6:31 PM
Kubota; Coke Zero Sugar; McDonald’s; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets; USFL