And… just like that… this year’s NASCAR season is over, and a Champion was crowned. Doesn’t it seem like it was just a little while ago that we were joyously watching our racing warriors on the track at Daytona for the Daytona 500? Between then and now there have been triumphs and crushing defeats, racing penalties cheered or jeered, babies born to our NASCAR stars, and a myriad of stories to relish or suffer over. During the NASCAR broadcasts, there were a lot of commercials, all of which we can inwardly deride, but also be thankful for, since they bring us the chance to watch the races in the first place. For those who like to know precisely how many ads there were on Sunday, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 NASCAR Cup Series Championship Race
Start time to record race/commercial periods: 3:12 PM
End time to record race/commercial periods: 6:27 PM
Total minutes of complete race broadcast: 195
Minutes of race broadcast: 173
Minutes of traditional commercials: 22
Minutes of side-by-side commercials: 16
Total number of commercials: 103
Total number of companies or entities advertised: 41
Total number of traditional commercials (not split-screen): 59
Total number of companies or entities advertised: 34
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 44
Total number of companies or entities advertised: 21
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 7
Companies seen the most in commercials during this broadcast: Sonic (8 times); WPXI (8 times); Ashley Furniture (6 times); Auto-Owners Insurance (4 times); Toyota (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘The Voice’ nbc.com/the-voice – 2
Sunday Night Football on NBC/NBC Sports & Peacock – 2
Peacock peacocktv.com – 2
Rolex 24 at Daytona imsa.com DaytonaInternationalSpeedway.com – 1
‘Barmageddon’ on USA usanetwork.com/Barmageddon – 1
‘Bet the Edge’ on NBC YouTube – 1
‘Found’ nbc.com/found – 1
‘The Irrational’ nbc.com/the-irrational – 1
Netflix Netflix.com – 1
Paramount + paramountplus.com – 1
Republican Presidential Debate on NBC – 1
Total: 14
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 6
‘Pittsburgh Retirement Report’ on WPXI – 1
NBC local newswpxi.com and PA Lottery palottery.state.pa.us/ – 1
Local Union 66 Operating Engineers iuoe66.org/ – 1
Total: 9
Restaurants/Food
Sonic sonicdrivein.com – 4
McDonald’s mcdonalds.com – 3
Long John Silver’s ljsilvers.com – 2
Coca-Cola cocacola.com – 1
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Wendy’s wendys.com – 1
Total: 12
Beer/Alcohol
Bud Light budlight.com – 1
Keystone Light keystonelight.com – 1
Total: 2
Car/Truck/Bike
Chevy chevy.com – 1
Sunoco sunocoinc.com – 1
Total: 2
Insurance/Health
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 4
Total: 4
Home Improvement
KubotaUSA.com kubotausa.com – 2
Northern Tool & Equipment northerntool.com – 2
NatureStone.com – 1
Total: 5
Financial
Allegiant.com – 1
Ally Bank allybank.com (Alex Bowman) – 1
Total: 2
Technology
Fan Duel fanduel.com – 3
BetMGM sports.betmgm.com – 1
Comcast Business comcastbusiness.com – 1
Total: 5
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 1
Bass Pro Shops BassPro.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Entresto.com entresto.com – 1
Total: 4
Race brdcast times: // Comm. brdcast times:
3:12 PM – 3:15 PM – 3 // 3:15 PM – 3:17 PM – 2
3:17 PM – 3:25 PM – 8 // 3:25 PM – 3:26 PM – 1
3:26 PM – 3:43 PM – 17 // 3:43 PM – 3:45 PM – 2
3:45 PM – 3:52 PM – 7 // 3:52 PM – 3:54 PM – 2
3:54 PM – 4:05 PM – 11 // 4:05 PM – 4:07 PM – 2
4:07 PM – 4:10 PM – 3 // 4:10 PM – 4:12 PM – 2
4:12 PM – 4:22 PM – 10 // 4:22 PM – 4:24 PM – 2
4:24 PM – 4:33 PM – 9 // 4:33 PM – 4:35 PM – 2
4:35 PM – 4:38 PM – 3 // 4:38 PM – 4:40 PM – 2
4:40 PM – 5:16 PM – 36 // 5:16 PM – 5:18 PM – 2
5:18 PM – 5:21 PM – 3 // 5:21 PM – 5:22 PM – 1
5:22 PM – 6:08 PM – 46 // 6:08 PM – 6:10 PM – 2
6:10 PM – 6:27 PM – 17 // 6:27 PM – checkered flag
Total race brdcst time: 173 // Total comm. brdcst time: 22
Number of companies featured during broadcast: 20
(Sonic; Hunt Bros. Pizza; Applebee’s; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Bud Light; Toyota; HendrickCars.com ; Geico; Progressive; Advance Auto Parts; PODS; Axalta; Novartis; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; College Football on NBC & Peacock; Sunday Night Football on NBC & Peacock; NASCAR.com/Fantasy ; NASCAR.com/Mobile)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:59 PM – 4:01 PM
Toyota; Sonic; Ashley Furniture; Verizon/FrontLine; Coke Zero Sugar; Wendy’s; Rolex 24 at Daytona imsa.com , DaytonaInternationalSpeedway.com
4:55 PM – 4:57 PM
Advance Auto Parts & Die Hard; Golden Corral; Ashley Furniture; Xfinity Mobile; Toyota (various drivers); Sonic; Busch Light Clash at the Coliseum NASCARClash.com
5:07 PM – 5:10 PM
Xfinity; Ashley Furniture; Chevy; PODS; Wendy’s; ‘The Irrational’ on NBC
5:31 PM – 5:33 PM
Progressive; ebay motors; Verizon/FrontLine ; Sonic; GoodYear; Sunday Night Football on NBC & Peacock
5:41 PM – 5:43 PM
Toyota; Ashley Furniture; Xfinity Mobile; Wendy’s; Advance Auto Parts & Die Hard
5:51 PM – 5:54 PM
Verizon/FrontLine ; IHOP; ebay motors; Chevy; Coke Zero Sugar; Sonic; ‘Found’ on NBC
6:03 PM – 6:05 PM
GoodYear; Golden Corral; Ashley Furniture; Xfinity Mobile; Toyota (various drivers); Wendy’s