On Sunday, the splendidly refurbished North Wilkesboro Speedway was filled with excited and proud fans. There were NASCAR legends on hand, including a spirited D.W. in the booth, whose energy came through clearly throughout the broadcast. It all made for a great Cup race at NASCAR’s ‘newest’ historical track. Of course, there were still commercials during the broadcast, as there is no getting around that. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 NASCAR All-Star Race
Start time to record race/commercial periods: 8:00 PM
End time to record race/commercial periods: 9:38 PM
Total minutes of complete race broadcast: 98
Minutes of race broadcast: 85
Minutes of traditional commercials: 13
Minutes of side-by-side commercials: 7
Total number of commercials: 55
Total number of companies or entities advertised: 32
Total number of traditional commercials (not split-screen): 37
Total number of companies or entities advertised: 28
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 16
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Coca-Cola (5 times); Subway (4 times); Toyota (4 times); Geico (4 times); Xfinity (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Fox Sports app – 1
Fox Bet Super 6 app foxbet.com/app – 1
NBA Basketball on Fox foxsports.com/nba/schedule – 1
FIFA Women’s Cup on Fox foxsports.com/soccer/fifa-womens-world-cup – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 1
Netflix Netflix.com – 1
Total: 7
Movies
‘The Machine’ themachine.movie #TheMACHINEmovie – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Cochran Ford cochranford.com – 1
Flynn’s Tire flynnstire.com – 1
Total: 2
Restaurants/Food
Subway Subway.com – 3
Coca-Cola cocacola.com – 1
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Door Dash doordash.com – 1
Wendy’s wendys.com – 1
Total: 7
Beer/Alcohol
Keystone Light keystonelight.com – 1
Total: 1
Car/Truck/Bike
Toyota toyota.com (Toyota drivers) #ToyotaNation – 2
Ram Trucks ram.com – 2
Chevy chevy.com – 1
ebay motors ebay.com – 1
Ford ford.com – 1
GoodYear goodyear.com – 1
Mother’s Car Care mothers.com – 1
Mother’s CMX Car Care mothers.com – 1
Buyatoyota.com buyatoyota.com – 1
Total: 11
Insurance/Health
Geico.com geico.com – 1
Total: 1
Wireless Phone
ComcastBusiness.com/Mobile – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 2
Legal
Edgar Snyder edgarsnyder.com – 1
Total: 1
Technology
Amazon amazon.com – 1
Comcast Newsmakers comcastnewsmakers.com – 1
Total: 2
Products/Services for the Home and Personal Use
Breztri breztri.com – 1
Total: 1
Racing Related
NASCAR.com/Rewards – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
8:00 PM – 8:03 PM – 3 // 8:03 PM – 8:05 PM – 2
8:05 PM – 8:10 PM – 5 // 8:10 PM – 8:12 PM – 2
8:12 PM – 8:25 PM – 13 // 8:25 PM – 8:26 PM – 1
8:26 PM – 8:32 PM – 6 // 8:32 PM – 8:34 PM – 2
8:34 PM – 8:40 PM – 6 // 8:40 PM – 8:43 PM – 3
8:43 PM – 9:00 PM – 17 // 9:00 PM – 9:03 PM – 3
9:03 PM – 9:38 PM – 35 // 9:38 PM – checkered flag
Total race brdcst time: 85 // Total comm. brdcst time: 13
Number of companies featured during broadcast: 19
(Hunt Bros. Pizza; Door Dash; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Ford Performance; Toyota; Ram Trucks; Kubota; GoodYear; Geico; ebay motors; WeatherTech.com ; Mother’s CMX Car Care; Credit One Bank; Xfinity; USFL on Fox & FS1; MLB on Fox; Upcoming Cup race on Fox)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:49 PM – 8:51 PM
Ram Trucks; Geico; Coke Zero Sugar; World Wide Technology Raceway WWTRaceway.com ; MLB on Fox ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets NASCAR.com/Salutes
9:12 PM – 9:15 PM
ebay motors; Xfinity; Busch Light beer; Upcoming Xfinity Series race, NASCAR.com/Xfinity ; USFL on Fox & FS1; Chicago NASCAR Street Race nascarchicago.com
9:23 PM – 9:25 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets NASCAR.com/Salutes ; Fox Nation ; MLB on Fox ; Toyota; Subway; Mother’s Car Care