During the pre-race show for the Cup race on Sunday in Kansas, the phrase, “Don’t Be Complacent,” seemed to be the most echoed advice to achieve success by various drivers. Just like a lot of sayings, though, they sound good but aren’t always easy to put into practice. A few drivers managed to avoid disasters and made their way through to the end in one piece, while others were not so lucky. One other thing hard to avoid on race day are the commercials during the broadcast. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Hollywood Casino 400
Start time to record race/commercial periods: 3:01 PM
End time to record race/commercial periods: 6:34 PM
Total minutes of complete race broadcast: 213
Minutes of race broadcast: 173
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 10
Total number of commercials: 115
Total number of companies or entities advertised: 53
Total number of traditional commercials (not split-screen): 92
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 23
Total number of companies or entities advertised: 15
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Sonic (6 times); Toyota (6 times); Xfinity (6 times); Applebee’s (5 times); Five Hour Energy drink (4 times); IHOP (4 times); McDonald’s (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘Chucky’ on USA & SyFy & Peacock – 2
‘Monday Night Raw’ usanetwork.com/wwe-raw – 2
Upcoming Xfinity race on NBC/NBC Sports NASCAR.com/Tickets – 1
NFL nfl.com on NBC & Peacock – 1
College Football on NBC/NBC Sports – 1
CNBC.com/InvestingClub – 1
‘Found’ nbc.com/found – 1
‘Hot Wheels Ultimate Challenge’ nbc.com/hot-wheels-ultimate-champion – 1
‘The Irrational’ nbc.com/the-irrational – 1
TV One tvone.tv – 1
Total: 14
Local News/Sports/Points-of-Interest in Penna.
C Harper CHarper.com – 2
PNC.com pnc.com – 1
Total: 3
Restaurants/Food
Sonic sonicdrivein.com – 6
Applebees applebees.com – 5
Five Hour Energy Drink fivehour.com – 4
IHOP ihop.com – 4
McDonald’s mcdonalds.com – 4
Golden Corral goldencorral.com/ – 2
Subway Subway.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Coca-Cola cocacola.com – 1
Door Dash doordash.com – 1
Wendy’s wendys.com – 1
Total: 32
Beer/Alcohol
Keystone Light keystonelight.com – 2
Bud Light budlight.com – 1
Total: 3
Car/Truck/Bike
Ram Trucks ram.com – 3
Toyota toyota.com (Toyota drivers) #ToyotaNation – 3
Chevy chevy.com – 2
Flynn’s Tires flynnstires.com – 2
ebay motors ebay.com – 4Ford ford.com – 1
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 1
Buyatoyota.com buyatoyota.com – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Total: 15
Insurance/Health
USAA.com usaa.com – 2
Total: 2
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 2
Mint Mobile mintmobile.com – 1
StraightTalk.com straighttalk.com – 1
Total: 4
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 2
Ally Bank allybank.com (Alex Bowman) – 1
American Express americanexpress.com – 1
Total: 4
Technology
Adeia adeia.com – 2
Xfinity.com xfinity.com – 2
Amazon Prime amazon.com/prime – 1
DuckDuckGo duckduckgo.com – 1
Total: 6
Products/Services for the Home and Personal Use
Gorilla Tape and Glue gorillatough.com – 2
PODS pods.com – 2
Breztri breztri.com – 1
Chewy.com – 1
Uqora uqora.com – 1
Total: 7
Racing Related
Talladega Superspeedway talladegasuperspeedway.com/ – 1
Texas Motor Speedway texasmotorspeedway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
3:01 PM – 3:04 PM – 3 // 3:04 PM – 3:07 PM – 3
3:07 PM – 3:10 PM – 3 // 3:10 PM – 3:12 PM – 2
3:12 PM – 3:24 PM – 12 // 3:24 PM – 3:27 PM – 3
3:27 PM – 3:39 PM – 12 // 3:39 PM – 3:42 PM – 3
3:42 PM – 3:50 PM – 8 // 3:50 PM – 3:53 PM – 3
3:53 PM – 3:59 PM – 6 // 3:59 PM – 4:01 PM – 2
4:01 PM – 4:05 PM – 4 // 4:05 PM – 4:07 PM – 2
4:07 PM – 4:15 PM – 8 // 4:15 PM – 4:18 PM – 3
4:18 PM – 4:20 PM – 2 // 4:20 PM – 4:22 PM – 2
4:22 PM – 4:33 PM – 11 // 4:33 PM – 4:35 PM – 2
4:35 PM – 4:40 PM – 5 // 4:40 PM – 4:43 PM – 3
4:43 PM – 4:46 PM – 3 // 4:46 PM – 4:49 PM – 3
4:49 PM – 4:59 PM – 10 // 4:59 PM – 5:01 PM – 2
5:01 PM – 5:22 PM – 21 // 5:22 PM – 5:24 PM – 2
5:24 PM – 5:26 PM – 2 // 5:26 PM – 5:28 PM – 2
5:28 PM – 5:33 PM – 5 // 5:33 PM – 5:36 PM – 3
5:36 PM – 6:34 PM – 58 // 6:34 PM – checkered flag
Total race brdcst time: 173 // Total comm. brdcst time: 40
Number of companies featured during broadcast: 24
(Hollywood Casino hollywoodcasino.com ; Applebee’s; Sonic; Hunt Bros. Pizza; Coca-Cola, Coke Zero Sugar; Celsius; Monster Energy; Busch Beer; Toyota; Sunoco; GoodYear; Geico; ebay motors; Progressive; BuildSubmarines.com ; Ashley Furniture; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; College Football on NBC & Peacock; Sunday Night Football on NBC & Peacock; Super Moto Cross Finals on USA & Peacock; NBC Sports on Sirius XM NASCAR Radio channel 90; NASCAR.com/Drive; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Upcoming Xfinity race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
5:10 PM – 5:13 PM
Xfinity; PNC Bank; Bud Light; Progressive; Toyota (various drivers); NASCAR.com
5:47 PM – 5:49 PM
Celsius; Wendy’s; Xfinity; Upcoming Xfinity Series race; College Football on NBC & Peacock
5:54 PM – 5:57 PM
Advance Auto Parts & DieHard; Bud Light; Golden Corral; PNC Bank; Toyota (various drivers); 5 Hour Energy drink; ‘Chucky’ on SyFy, USA & Peacock
6:09 PM – 6:11 PM
Progressive; GoodYear; Xfinity; Wendy’s; Upcoming Cup race on USA