The Pocono Mountains are known for a wide range of things to do for families, couples, or even a lone person looking for natural beauty and a lovely place to get away. From an aerial view, the Pocono Raceway sits in the middle of a luxuriously forested area. For all of this perfect serenity and clean mountain air to breathe in, you might expect a harmonious and congenial contest between the NASCAR drivers on the track on Sunday. However, it seemed many times to be more like the drivers were angry bears or aggravated Copperheads. Fortunately for the fans, it all made for an exciting race in the Pennsylvania sun. There were commercials to watch, too. For those who fans who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 HighPoint.com 400
Start time to record race/commercial periods: 2:31 PM
End time to record race/commercial periods: 6:11 PM
Total minutes of complete race broadcast: 220
Minutes of race broadcast: 185
Minutes of traditional commercials: 35
Minutes of side-by-side commercials: 12
Total number of commercials: 118
Total number of companies or entities advertised: 54
Total number of traditional commercials (not split-screen): 93
Total number of companies or entities advertised: 52
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 14
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: CeraVe (8 times); Coca-Cola (6 times); Xfinity (5 times); Sonic (5 times); ebay motors (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
NFL Kick-Off on NBC – 3
‘NXT’ on usanetwork.com – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
College Football on Peacock – 1
‘Premier League Soccer’ on NBC & Peacock – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘Shark Week’ on DSC discovery.com/shark-week – 1
‘Temptation Island’ usanetwork.com/temptation-island – 1
Total: 11
Movies
‘Gran Turismo’ granturismo.movie – 4
‘Oppenheimer’ oppenheimermovie.com – 2
‘Transformers: Rise of the Beast’ transformersmovie.com – 2
Total: 8
Local News/Sports/Points-of-Interest in Penna.
Cochran Ford cochranford.com – 2
C Harper Chevy East CHarperChevyEast.com – 1
Total: 3
Restaurants/Food
McDonald’s mcdonalds.com – 4
Sonic sonicdrivein.com – 4
Coca-Cola cocacola.com – 3
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Five Hour Energy Drink fivehour.com – 2
Subway Subway.com – 2
Door Dash doordash.com – 1
Total: 18
Beer/Alcohol
Keystone Light keystonelight.com – 2
Total: 2
Car/Truck/Bike
ebay motors ebay.com – 4
Vroom vroom.com – 2
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 1
Chevy chevy.com – 1
Ram Trucks ram.com – 1
Flynn’s Tires flynnstires.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
Total: 12
Insurance/Health
USAA.com usaa.com – 3
MakeaPDPlan.com – 2
FoldsofHonor.org & Budweiser – 1
NURTEC nurtec.com – 1
Progressive progressive.com – 1
Total: 8
Wireless Phone
Mint Mobile mintmobile.com – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 2
Home Improvement
Kioti tractors kioti.com – 2
Total: 2
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Capital One capitalone.com – 1
Total: 2
Education
Western Governors University WGU.edu – 1
Total: 1
Legal
Edgar Snyder edgarsnyder.com – 1
Total: 1
Technology
Points Bet join.pointsbet.com – 2
Rakuten Rakuten.com – 1
Total: 3
Products/Services for the Home and Personal Use
CeraVe cerave.com – 8
Chewy.com – 2
Ashley Homestore ashleyhomestore.com – 2
Breztri breztri.com – 2
THUMA thuma.co – 1
Total: 15
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 3
Indianapolis Motor Speedway IMS.com – 1
Watkins Glen theglen.com – 1
Total: 5
Race brdcast times: // Comm. brdcast times:
2:31 PM – 2:34 PM – 3 // 2:34 PM – 2:36 PM – 2
2:36 PM – 2:41 PM – 5 // 2:41 PM – 2:43 PM – 2
2:43 PM – 2:56 PM – 13 // 2:56 PM – 2:58 PM – 2
2:58 PM – 3:01 PM – 3 // 3:01 PM – 3:05 PM – 4
3:05 PM – 3:11 PM – 6 // 3:11 PM – 3:14 PM – 3
3:14 PM – 3:24 PM – 10 // 3:24 PM – 3:26 PM – 2
3:26 PM – 3:28 PM – 2 // 3:28 PM – 3:30 PM – 2
3:30 PM – 3:37 PM – 7 // 3:37 PM – 3:40 PM – 3
3:40 PM – 3:49 PM – 9 // 3:49 PM – 3:51 PM – 2
3:51 PM – 3:58 PM – 7 // 3:58 PM – 4:01 PM – 3
4:01 PM – 4:12 PM – 11 // 4:12 PM – 4:14 PM – 2
4:14 PM – 4:44 PM – 30 // 4:44 PM – 4:47 PM – 3
4:47 PM – 4:52 PM – 5 // 4:52 PM – 4:54 PM – 2
4:54 PM – 5:08 PM – 14 // 5:08 PM – 5:11 PM – 3
5:11 PM – 6:11 PM – 60 // 6:11 PM – checkered flag
Total race brdcst time: 185 // Total comm. brdcst time: 35
Number of companies featured during broadcast: 22
(HighPoint.com ; AMR Safety Team amr.net ; Sonic; Hunt Bros. Pizza; Door Dash; Coca-Cola; Monster Energy; Busch Beer; Toyota; Geico; Progressive; Advance Auto Parts; ebay motors; Ashley Furniture; Breztri; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; Verizon/FrontLine ; ‘Gran Turismo’ movie; Premier League Soccer on NBC, USA, & Peacock; IndyCar on NBC & Peacock ; NASCAR.com/Fantasy ; NASCAR.com/ThankYouFans ; NASCAR.com/Drive)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:22 PM – 4:25 PM
Advance Auto Parts; Toyota (various drivers); Progressive; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Xfinity; DaytonaInternationalSpeedway.com
4:35 PM – 4:38 PM
Wendy’s; Xfinity; Toyota (various drivers); Busch Light; Advance Auto Parts & DieHard ; Upcoming Xfinity Series race; NFL & College Football Kick-Off
5:18 PM – 5:21 PM
Sonic; WeatherTech.com ; Ashley Furniture; Busch Light; Xfinity; Upcoming Cup race
5:33 PM – 5:36 PM
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; ebay motors; Advance Auto Parts & DieHard ; Toyota (various drivers); Ashley Furniture; NFL & College Football Kick-Off