For the GoodYear 400 Cup race on Sunday, the producers of the broadcast displayed a splendid form of Multiple Personality Disorder. First, there was the wonderful remembrance of mothers everywhere for Mother’s Day in various spots, including having Susan Chastain leading the Invocation. As Darlington is affectionately known as one of the ‘historical tracks’, and the season-long celebration of NASCAR’s 75th anniversary continues, announcers and reporters donned throwback clothes that looked a bit uncomfortable on a warm spring day, and much-loved legends of the sport performed various functions throughout the race. It all combined to make a terrific show for every fan. The broadcast included commercials, too; but there is no getting around that. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 GoodYear 400
Start time to record race/commercial periods: 2:54 PM
End time to record race/commercial periods: 6:36 PM
Total minutes of complete race broadcast: 222
Minutes of race broadcast: 177
Minutes of traditional commercials: 45
Minutes of side-by-side commercials: 7
Total number of commercials: 125
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 107
Total number of companies or entities advertised: 57
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 19
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Coca-Cola (10 times); Xfinity (9 times); Geico (8 times); Upcoming Cup races (6 times); Wendy’s (6 times); Busch Beer (5 times); ebay motors (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
All Star Race foxsports.com/nascar Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/tickets – 3
‘The Greatest Countdown Show Ever’ on FS1 – 1
NASCAR.com – 1
Fox Sports films ‘Dirt’ foxsports.com/presspass/blog/2023/05/03/fox-sports-films-debuts-new-documentary-series-dirt-the-last-great-american-sport/ – 1
Upcoming Coca-Cola 600 race CharlotteMotorSpeedway.com – 1
Upcoming Xfinity race on Fox foxsports.com/nascar NASCAR.com/Tickets – 1
Upcoming Craftsman Truck race on Fox/FS1 foxsports.com/nascar – 1
All Star Race foxsports.com/nascar – 1
USFL theusfl.com – 1
‘Crime Scene Kitchen’ on Fox fox.com/crime-scene-kitchen – 1
FIFA Cup on Fox foxsports.com/soccer/fifa-world-cup – 1
Fox Nation nation.fox.com – 1
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 1
Total: 15
Movies
‘About My Father’ aboutmyfather.movie – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Get Go getgocafe.com – 2
C Harper Chevy East CHarperChevyEast.com – 1
Flynn’s Tire flynnstire.com – 1
Mark Arbuckle Nissan markarbucklenissan.com – 1
PA Lottery palottery.state.pa.us/ – 1
Total: 6
Restaurants/Food
Wendy’s wendys.com – 6
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
Subway Subway.com – 3
Arby’s arbys.com – 2
Dr. Pepper drpepper.com – 2
Papa Johns papajohns.com – 2
Coca-Cola cocacola.com – 1
Panera Bread/DayEndDoughnation panerabread.com/dayenddoughnation – 1
Total: 21
Beer/Alcohol
Busch Light busch.com – 1
Keystone Light keystonelight.com – 1
Total: 2
Car/Truck/Bike
ebay motors ebay.com – 4
Ford ford.com – 3
GoodYear goodyear.com – 3
Armor All facebook.com/armorall – 3
Toyota toyota.com (Toyota drivers) #ToyotaNation – 3
Ram Trucks ram.com – 2
Mother’s CMX Car Care mothers.com – 2
Advance Auto Parts advanceautoparts.com – 1
Chevy chevy.com – 1
Lexus lexus.com – 1
Mother’s Car Care mothers.com – 1
NAPA napaonline.com/ – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 27
Insurance/Health
Geico.com geico.com – 3
USAA.com usaa.com/join – 2
Dexcom Dexcom.com – 1
Dexcom/Magic Dexcom.com/magic – 1
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
Total: 9
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 1
Xfinity Mobile xfinitymobile.com – 1
Xfinity Fastest Mobile xfinity.com/fastestmobile – 1
Total: 3
Home Improvement
ACE Hardware ACEHardware.com – 1
Kioti tractors kioti.com – 1
Total: 2
Financial
Ally Bank allybank.com (Alex Bowman) – 2
QuickBooks.com quickbooks.com – 1
Total: 3
Legal
Edgar Snyder edgarsnyder.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Comcast Newsmakers comcastnewsmakers.com – 2
IBM ibm.com – 1
T-Mobile/tellmemore t-mobile.com/tellmemore – 1
Total: 6
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
DenTek dentek.com – 1
Keytruda keytruda.com – 1
Total: 6
Travel
Ark Encounter arkencounter.com – 2
Hilton.com hilton.com – 1
Total: 3
Racing Related
NASCAR.com/Rewards – 1
SonomaRaceway.com sonomaraceway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
2:54 PM – 2:57 PM – 3 // 2:57 PM – 2:59 PM – 2
2:59 PM – 3:03 PM – 4 // 3:03 PM – 3:06 PM – 3
3:06 PM – 3:18 PM – 12 // 3:18 PM – 3:21 PM – 3
3:21 PM – 3:27 PM – 6 // 3:27 PM – 3:29 PM – 2
3:29 PM – 3:35 PM – 6 // 3:35 PM – 3:38 PM – 3
3:38 PM – 3:49 PM – 11 // 3:49 PM – 3:52 PM – 3
3:52 PM – 4:05 PM – 13 // 4:05 PM – 4:08 PM – 3
4:08 PM – 4:12 PM – 4 // 4:12 PM – 4:15 PM – 3
4:15 PM – 4:24 PM – 9 // 4:24 PM – 4:26 PM – 2
4:26 PM – 4:41 PM – 15 // 4:41 PM – 4:44 PM – 3
4:44 PM – 4:51 PM – 7 // 4:51 PM – 4:54 PM – 3
4:54 PM – 5:04 PM – 10 // 5:04 PM – 5:06 PM – 2
5:06 PM – 5:10 PM – 4 // 5:10 PM – 5:13 PM – 3
5:13 PM – 5:17 PM – 4 // 5:17 PM – 5:21 PM – 4
5:21 PM – 5:22 PM – 1 // 5:22 PM – 5:24 PM – 2
5:24 PM – 5:34 PM – 10 // 5:34 PM – 5:36 PM – 2
5:36 PM – 5:47 PM – 11 // 5:47 PM – 5:49 PM – 2
5:49 PM – 6:36 PM – 47 // 6:36 PM – checkered flag
Total race brdcst time: 177 // Total comm. brdcst time: 45
Number of companies featured during broadcast: 24
(GoodYear; Fox Bet Super 6 app; Hunt Bros. Pizza; Papa Johns; Door Dash; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Ford Performance; Toyota; Ram Trucks; Geico; ebay motors; WeatherTech.com ; Mother’s Car Care; Breztri; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; MLB on Fox; USFL on Fox; Fox Sports Films ‘Dirt’ on FS1; ‘Race Hub’ on FS1; Upcoming All-Star Race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:57 PM – 4:00 PM
NASCARChicago.com ; Ram Trucks; T-Mobile/TellMeMore ; USAA; Mother’s Car Care; MLB on Fox
4:32 PM – 4:34 PM
Ford Performance; Geico; Coke Zero Sugar; Door Dash; Upcoming All-Star Race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets; USFL on Fox
6:04 PM – 6:06 PM
WWTRaceway.com ; Toyota buyatoyota.com ; Liberty Mutual; Subway; ebay motors; MLB on Fox