On Sunday, the sell-out crowd at World Wide Technology Raceway were in store for extra time at the Cup race. Thanks to lightning in the area, and the race delays they caused, fans got to stay for nearly two additional hours. The fans watching at home got to see additional interviews and other interesting things such as a search for Michael Waltrip’s purple phone, dropped in haste in his rush to get from one place to another. The audience at home got to see commercials, too, of course. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Enjoy Illinois 300 presented by TicketSmarter
Start time to record race/commercial periods: 3:24 PM
Stop time for weather delay: 4:00 PM
Restart time: 5:41 PM
End time to record race/commercial periods: 9:15 PM
Total minutes of complete race broadcast: 351
Minutes of race broadcast: 293
Minutes of traditional commercials: 58
Minutes of side-by-side commercials: 2
Total number of commercials: 140
Total number of companies or entities advertised: 72
Total number of traditional commercials (not split-screen): 133
Total number of companies or entities advertised: 72
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 7
Total number of companies or entities advertised: 9
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 1
Companies seen the most in commercials during this broadcast: Coca-Cola (9 times); Geico (9 times); Xfinity (9 times); Busch Beer (9 times); Upcoming Cup/Xfinity races (8 times); Belmont Stakes (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 4
USFL theusfl.com – 4
Baseball on Fox Sports foxsports.com/mlb – 4
Belmont Stakes on Fox foxsports.com/horse-racing/belmont-stakes – 4
FIFA Women’s Cup on Fox foxsports.com/soccer/fifa-womens-world-cup – 4
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 3
Soccer on Fox Sports foxsports.com/soccer – 3
Fox News foxnews.com – 3
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 2
‘Crime Scene Kitchen’ on Fox fox.com/crime-scene-kitchen – 2
Hulu hulu.com – 2
AEW Wrestling on TNT tntdrama.com/archives/all-elite-wrestling – 1
Upcoming Chicago Cup race NASCARChicago.com – 1
‘Dirt: The Last Great American Sport’ fox.com/dirt-the-last-great-american-sport_ep047076530001/ – 1
‘First Things First’ on FS1 foxsports.com/presspass/shows-properties/show/first-things-first – 1
fubo fubotv.com – 1
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 1
‘The Herd with Colin Cowherd’ theherdnow.com/ – 1
‘Master Chef’ fox.com/masterchef/ – 1
‘Master Chef’ fox.com/masterchef/ and ‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 1
‘Master Chef: Back to Win’ fox.com/masterchef/ – 1
Max.com – 1
Total: 38
Movies
‘Extraction 2’ netflix.com/title/81098494 – 1
‘Transformers: Rise of the Beast’ transformersmovie.com – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
C Harper CHarper.com – 1
Flynn’s Tire flynnstire.com – 1
Tractor Brothers tractorbrothers.com – 1
Total: 3
Restaurants/Food
Subway Subway.com – 4
Wendy’s wendys.com – 4
Papa Johns papajohns.com – 2
Applebees applebees.com – 2
Arby’s arbys.com – 2
Coca-Cola cocacola.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Door Dash doordash.com – 1
Aquasana aquasana.com – 1
Dr. Pepper drpepper.com – 1
KFC kfc.com/ – 1
Starbucks starbucks.com – 1
Total: 23
Beer/Alcohol
Busch Light busch.com – 3
Keystone Light keystonelight.com – 1
Total: 4
Car/Truck/Bike
ebay motors ebay.com – 4
Ford ford.com – 4
Toyota toyota.com (Toyota drivers) #ToyotaNation – 3
Ram Trucks ram.com – 2
GoodYear goodyear.com – 2
Chevy chevy.com – 1
Jeep jeep.com – 1
WeatherTech.com weathertech.com – 1
Total: 18
Insurance/Health
Geico.com geico.com – 4
USAA.com usaa.com – 2
Liberty Mutual libertymutual.com – 1
NJM Insurance – 1
Novo Nordisk Greats novonordisk-us.com/about/the-greats.html – 1
Progressive progressive.com – 1
Total: 10
Wireless Phone
T-Mobile t-mobile.com/GoSeeWhy – 3
Xfinity Mobile xfinitymobile.com – 2
Total: 5
Home Improvement
Kioti tractors kioti.com – 3
KubotaUSA.com kubotausa.com – 1
Total: 4
Financial
Ally Bank allybank.com (Alex Bowman) – 1
CNBC Investing Plan cnbc.com/cluboffer – 1
Total: 2
Technology
Amazon amazon.com – 1
IBM ibm.com – 1
InstaCart Instacart.com – 1
Whats/App whatsapp.com – 1
Xfinity.com xfinity.com – 1
Total: 5
Products/Services for the Home and Personal Use
Skechers skechers.com – 3
Breztri breztri.com – 2
Dramamine Dramamine.com – 2
PODS pods.com – 2
Bass Pro Shops BassPro.com and TrackerBoats.com – 1
forhims.com – 1
Head & Shoulders headandshoulders.com – 1
Roman ro.co/roman – 1
Rybelsus.com – 1
Vyper Industrial VyperIndustrial.com – 1
Total: 15
Travel
Ark Encounter arkencounter.com – 2
Total: 2
Shipping
ShipStation.com shipstation.com/try – 1
Total: 1
Racing Related
NASCAR.com/Rewards – 1
Atlanta Motor Speedwayatlantamotorspeedway.com/ – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:24 PM – 3:28 PM – 4 // 3:28 PM – 3:30 PM – 2
3:30 PM – 3:34 PM – 4 // 3:34 PM – 3:37 PM – 3
3:37 PM – 3:49 PM – 12 // 3:49 PM – 3:52 PM – 3
3:52 PM – 3:54 PM – 2 // 3:54 PM – 3:57 PM – 3
3:57 PM – 4:00 PM – 3 // Lightning Delay
4:00 PM – 5:41 PM – 101 // 5:41 PM – 5:44 PM – 3
5:44 PM – 5:54 PM – 10 // 5:54 PM – 5:57 PM – 3
5:57 PM – 6:07 PM – 10 // 6:07 PM – 6:10 PM – 3
6:10 PM – 6:13 PM – 3 // 6:13 PM – 6:16 PM – 3
6:16 PM – 6:21 PM – 5 // 6:21 PM – 6:24 PM – 3
6:24 PM – 6:32 PM – 8 // 6:32 PM – 6:35 PM – 3
6:35 PM – 6:43 PM – 8 // 6:43 PM – 6:45 PM – 2
6:45 PM – 6:46 PM – 1 // 6:46 PM – 6:47 PM – 1
6:47 PM – 6:52 PM – 5 // 6:52 PM – 6:54 PM – 2
6:54 PM – 6:57 PM – 3 // 6:57 PM – 6:59 PM – 2
6:59 PM – 7:07 PM – 8 // 7:07 PM – 7:10 PM – 3
7:10 PM – 7:22 PM – 12 // 7:22 PM – 7:24 PM – 2
7:24 PM – 7:29 PM – 5 // 7:29 PM – 7:32 PM – 3
7:32 PM – 7:42 PM – 10 // 7:42 PM – 7:45 PM – 3
7:45 PM – 7:54 PM – 9 // 7:54 PM – 7:57 PM – 3
7:57 PM – 8:13 PM – 16 // 8:13 PM – 8:15 PM – 2
8:15 PM – 8:25 PM – 10 // 8:25 PM – 8:27 PM – 2
8:27 PM – 8:49 PM – 22 // 8:49 PM – 8:53 PM – 4
8:53 PM – 9:15 PM – 22 // 9:15 PM – checkered flag
Total race brdcst time: 293 // Total comm. brdcst time: 58
Number of companies featured during broadcast: 27
(Enjoy Illinois enjoyillinois.com ; TicketSmarter ticketsmarter.com ; Fox Bet Super 6 app; Papa Johns; Door Dash; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer, Busch Light; Ford Performance; Toyota; Ram Trucks; Geico; ebay motors; Mother’s Car Care; Kubota; USAA; Team Tegu tegu.com/products/tegu-stunt-team-magnetic-wooden-block-set-daredevil ; PODS; Breztri; Credit One Bank; Upside upside.com ; Xfinity; Belmont Stakes on Fox Sports; MLB on Fox; USFL; ‘Dirt: The Last Great American Sport’ on Fox; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
6:01 PM – 6:03 PM
Busch Light; Applebee’s; Toyota (various drivers); Door Dash; NASCAR.com; Belmont Stakes on Fox; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets