NASCAR fans who attended the ‘Superbowl of Racing’ on Sunday were blessed with black clouds that stayed away, many sports and entertainment stars that arrived, and a surprise winner. For the fans that watched from home, they got to enjoy the same things, but also had to watch a lot of commercials. For instance, the Coke Zero Sugar ad, with the booming voice remarking that he ‘needs to try it first’, ran over a dozen times. Wouldn’t you think that after musing that so many times, that he would just go ahead and try it? Fans with questions like that, and a curiosity over how many ads there were in all, and how much time they took during the broadcast, are welcome to peruse the following report.
Race and Commercial Breakdown of the 2023 Daytona 500
Start time to record race/commercial periods: 2:46 PM
End time to record race/commercial periods: 6:55 PM
Total minutes of complete race broadcast: 249
Minutes of race broadcast: 200
Minutes of traditional commercials: 49
Minutes of side-by-side commercials: 14
Total number of commercials: 133
Total number of companies or entities advertised: 71
Total number of traditional commercials (not split-screen): 102
Total number of companies or entities advertised: 60
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 31
Total number of companies or entities advertised: 29
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola, Coke Zero Sugar (15 times); Busch Beer, Busch Light (11 times); Geico (9 times); Xfinity (8 times); Pfizer, Paxlovid, Vaccines.gov (7 times)
Breakdown of what the commercials were, by category:
Fox/FS1
USFL TheUSFL.com – 3
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 2
College Basketball on FS1 foxsports.com/college-basketball – 2
Fox Nation nation.fox.com – 2
‘The Masked Singer’ fox.com/the-masked-singer/ – 1
Paramount + paramountnetwork.com – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
‘Special Forces: World’s Toughest Test’ fox.com/special-forces-worlds-toughest-test/on Fox – 1
tubi tubitv.com – 1
World Baseball Classic on Fox Sports – 1
‘Big Bang Theory’ – 1
Total: 16
Movies
‘Operation Fortune’ operationfortune.movie – 1
‘Shazam: Fury of the Gods’ dc.com/shazam – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
Get Go getgocafe.com – 2
NBC local news wpxi.com on Foxfox.com – 1
‘The National Desk’ on Fox 53 wpgh53.com – 1
A Comfort Service acomfortservice.com – 1
James Douglas Jewelers jamesdouglasjewelers.com – 1
PA Lottery palottery.state.pa.us/ – 1
Total: 7
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 10
Wendy’s wendys.com – 3
Caliente Pizza worldsbestpizza.com – 1
Dr. Pepper drpepper.com – 1
Papa Johns papajohns.com – 1
Prime drinkprime.com – 1
Total: 17
Beer/Alcohol
Busch Light busch.com – 3
Busch Light busch.com (Kevin Harvick) – 1
Total: 4
Car/Truck/Bike
ebay motors ebay.com – 3
Toyota toyota.com (Toyota drivers) #ToyotaNation – 2
Advance Auto Parts advanceautoparts.com – 1
Chevy chevy.com – 1
Discount Tire – America’s Tire discounttire.com (Austin Cindric) – 1
Ram Trucks ram.com – 1
Ford ford.com – 1
Neighborhood Ford Store neighborhoodfordstore.com – 1
GoodYear goodyear.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 14
Insurance/Health
Geico.com geico.com – 4
Pfizer Pfizer.com – 4
Progressive progressive.com – 3
Paxlovid.com – 2
Dexcom/Magic Dexcom.com/magic – 2
SafeAuto safeauto.com – 1
Vaccines.gov – 1
Total: 17
Wireless Phone
T-Mobile/TellMeMore t-mobile.com/tellmemore – 2
Verizon/Frontline Verizon.com/frontline – 1
Total: 3
Home Improvement
Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 1
Total: 1
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Total: 1
Legal
Romanow Law Group romanowlawgroup.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 3
DraftKings.com draftkings.com – 1
Indeed indeed.com – 1
Total: 5
Products/Services for the Home and Personal Use
PODS pods.com – 3
Chewy.com – 1
Entresto.com entresto.com – 1
Guns n Roses gunsnroses.com – 1
Howard Hanna howardhanna.com/money-back-guarantee – 1
Just for Men ControlGX Shampoo justformen.com/control-gx-shampoo.html/ – 1
Sotyktu sotyktu.com – 1
Temu temu.com – 1
Total: 10
Religion
HeGetsUs.com/BeChildlike – 1
Total: 1
Racing Related
NASCAR.com nascar.com – 1
NASCAR.com/Rewards – 1
Phoenix Raceway phoenixraceway.com – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
2:46 PM – 2:52 PM – 6 // 2:52 PM – 2:54 PM – 2
2:54 PM – 2:59 PM – 5 // 2:59 PM – 3:02 PM – 3
3:02 PM – 3:23 PM – 21 // 3:23 PM – 3:26 PM – 3
3:26 PM – 3:31 PM – 5 // 3:31 PM – 3:33 PM – 2
3:33 PM – 3:38 PM – 5 // 3:38 PM – 3:40 PM – 2
3:40 PM – 3:49 PM – 9 // 3:49 PM – 3:51 PM – 2
3:51 PM – 3:54 PM – 3 // 3:54 PM – 3:57 PM – 3
3:57 PM – 4:08 PM – 11 // 4:08 PM – 4:11 PM – 3
4:11 PM – 4:15 PM – 4 // 4:15 PM – 4:18 PM – 3
4:18 PM – 4:23 PM – 5 // 4:23 PM – 4:26 PM – 3
4:26 PM – 4:31 PM – 5 // 4:31 PM – 4:34 PM – 3
4:34 PM – 4:38 PM – 4 // 4:38 PM – 4:41 PM – 3
4:41 PM – 4:52 PM – 11 // 4:52 PM – 4:54 PM – 2
4:54 PM – 5:01 PM – 7 // 5:01 PM – 5:03 PM – 2
5:03 PM – 5:06 PM – 3 // 5:06 PM – 5:08 PM – 2
5:08 PM – 5:14 PM – 6 // 5:14 PM – 5:17 PM – 3
5:17 PM – 5:20 PM – 3 // 5:20 PM – 5:23 PM – 3
5:23 PM – 6:13 PM – 50 // 6:13 PM – 6:16 PM – 3
6:16 PM – 6:43 PM – 27 // 6:43 PM – 6:45 PM – 2
6:45 PM – 6:55 PM – 10 // 6:55 PM – checkered flag
Total race brdcst time: 200 // Total comm. brdcst time: 49
Number of companies featured during broadcast: 26
(Fox Bet Super 6 app; Wendy’s; Door Dash; Coca-Cola, Coke Zero Sugar; Busch Beer, Busch Light, @BuschBeer #Busch401K #Sweepstakes ; Ford Performance; Toyota; Ram Trucks; Mahindra Tractors; GoodYear; Discount Tire; Geico; Progressive; Bass Pro Shops; PODS; Advent Health; Dexcom; Credit One Bank; Ally Bank; Xfinity; Verizon; Guns n Roses gunsnroses.com ; ‘Friday Night Smackdown’ on Fox; College Basketball on Fox; ‘Race Hub’ on FS1; Upcoming Cup race on Fox)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:00 PM – 4:03 PM
Playstation; Little Caesars Pizza; 5 Hour Energy drink; T-Mobile; Upcoming Chicago Street Race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Fox Nation; Temu temu.com
4:56 PM – 4:59 PM
Liberty Mutual; Busch Light Beer; Golden Corral; ‘Animal Control’ on Fox; Upcoming Cup race on Fox, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Temu; PODS
5:30 PM – 5:33 PM
’65’ 65.movie #65 ; Wendy’s; USAA; Ram Trucks; Verizon
5:47 PM – 5:50 PM
Progressive; Auto Club Speedway autoclubspeedway.com ; Turbo Tax; Upcoming Cup race on Fox, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; ebay motors; ‘Masked Singer’ on Fox; Chevy
5:55 PM – 5:57 PM
Busch Light (Kevin Harvick); Temu; Gillette; ‘Farmer Wants a Wife’ on Fox; Door Dash