Commercial breakdown: 2023 Cook Out 400

There are some NASCAR fans that feel that too many cautions in a race bog the excitement level down, with all of the starting and stopping and watching the cars slowly do caution laps. Other fans argue that the cautions bunch the cars up, and make for riveting restarts with everyone inches from one another. On Sunday, despite running at a short track, there were only three cautions in the race, two of which were for the end of stages. For Chris Buescher, the unexpected winner, the race was just right no matter. The commercials that were shown during the broadcast came without surprise as well, as they show up whether there are cautions or not. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2023 Cook Out 400

Start time to record race/commercial periods: 3:01 PM
End time to record race/commercial periods: 6:20 PM
Total minutes of complete race broadcast: 199
Minutes of race broadcast: 169
Minutes of traditional commercials: 30
Minutes of side-by-side commercials: 13

Total number of commercials: 113
Total number of companies or entities advertised: 51
Total number of traditional commercials (not split-screen): 85
Total number of companies or entities advertised: 46
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 14
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Xfinity (8 times); Coca-Cola (6 times); Wendy’s (5 times); ebay motors (5 times)

Breakdown of what the commercials were, by category:

NBC/USA TV Previews/Promos:

‘Monday Night Raw’ usanetwork.com/wwe-raw – 4
Peacock peacocktv.com – 2
NFL & College Football Kick-Off on NBC Sports – 2
Xfinity.com/WomensWorldCup – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
NFL nfl.com/ Hall of Fame Game on NBC & Peacock – 1
‘Premier League Soccer’ on NBC, USA & Peacock – 1
Olympics on NBC nbcolympics.com – 1
‘Temptation Island’ usanetwork.com/temptation-island – 1

Total: 14

Movies

‘Oppenheimer’ oppenheimermovie.com – 3

Total: 3

Local News/Sports/Points-of-Interest in Penna.

C Harper Chevy CHarperChevy.com – 1
PNC.com pnc.com – 1

Total: 2

Restaurants/Food

Wendy’s wendys.com – 5
Coca-Cola cocacola.com – 4
Door Dash doordash.com – 3
McDonald’s mcdonalds.com – 3
Subway Subway.com – 3

Total: 18

Car/Truck/Bike

ebay motors ebay.com – 3
CarGurus.com – 2
Ram Trucks ram.com – 2
Chevy chevy.com – 1
Flynn’s Tires flynnstires.com – 1
GMCDealer.com gmcdealer.com – 1
WeatherTech.com weathertech.com – 1

Total: 11

Insurance/Health

USAA.com usaa.com – 4
NHTSA nhtsa.org – 2
Progressive progressive.com – 2

Total: 8

Wireless Phone

Mint Mobile mintmobile.com – 1

Total: 1

Home Improvement

Kioti tractors kioti.com – 3

Total: 3

Financial

Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 2
Ally Bank allybank.com (Alex Bowman) – 1

Total: 3

Technology

Amazon Prime amazon.com/prime – 2
Points Bet join.pointsbet.com – 2
Xfinity.com xfinity.com – 1

Total: 5

Products/Services for the Home and Personal Use

Ashley Homestore ashleyhomestore.com – 2
ByltBasics.com – 2
Hefty hefty.com – 2
Lindt Chocolate lindtusa.com – 2
OluKai.com – 1
PeterMillar.com – 1
PODS pods.com – 1
Breztri breztri.com – 1
Dr. Scholl’s drscholls.com/ – 1
Farxiga.com farxiga.com – 1
Jockey jockey.com – 1

Total: 15

Racing Related

NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
Indianapolis Motor Speedway IMS.com – 1

Total: 2

Race brdcast times: // Comm. brdcast times:

3:01 PM – 3:04 PM – 3 // 3:04 PM – 3:06 PM – 2
3:06 PM – 3:10 PM – 4 // 3:10 PM – 3:12 PM – 2
3:12 PM – 3:26 PM – 14 // 3:26 PM – 3:28 PM – 2
3:28 PM – 3:35 PM – 7 // 3:35 PM – 3:37 PM – 2
3:37 PM – 3:49 PM – 12 // 3:49 PM – 3:51 PM – 2
3:51 PM – 3:52 PM – 1 // 3:52 PM – 3:54 PM – 2
3:54 PM – 4:01 PM – 7 // 4:01 PM – 4:03 PM – 2
4:03 PM – 4:10 PM – 7 // 4:10 PM – 4:12 PM – 2
4:12 PM – 4:19 PM – 7 // 4:19 PM – 4:21 PM – 2
4:21 PM – 4:29 PM – 8 // 4:29 PM – 4:31 PM – 2
4:31 PM – 4:40 PM – 9 // 4:40 PM – 4:42 PM – 2
4:42 PM – 4:53 PM – 11 // 4:53 PM – 4:54 PM – 1
4:54 PM – 5:01 PM – 7 // 5:01 PM – 5:03 PM – 2
5:03 PM – 5:04 PM – 1 // 5:04 PM – 5:06 PM – 2
5:06 PM – 5:16 PM – 10 // 5:16 PM – 5:18 PM – 2
5:18 PM – 6:16 PM – 58 // 6:16 PM – 6:17 PM – 1
6:17 PM – 6:20 PM – 3 // 6:20 PM – checkered flag

Total race brdcst time: 169 // Total comm. brdcst time: 30

Number of companies featured during broadcast: 20
(CookOut.com ; SouthPointCasino.com ; Sonic; Door Dash; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer, Busch Light Beer; Toyota; Geico; Progressive; ebay motors; BuildSubmarines.com ; Ashley Furniture; Credit One Bank; Xfinity; ‘Gran Turismo’ movie; ‘Oppenheimer’ movie; IndyCar on Peacock; Sirius XM NASCAR Radio channel 90; NASCAR.com/ThankYouFans ; NASCAR.com/Rewards ; NASCAR.com/Drive ; Upcoming Xfinity race; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:46 PM – 4:49 PM
Xfinity; Progressive; ebay motors; Busch Light Beer; Verizon/FrontLine ; Upcoming Xfinity Series race, NASCAR.com/Tickets

5:24 PM – 5:26 PM
Advance Auto Parts & DieHard ; Verizon/FrontLine ; Toyota (various drivers); Xfinity; Watkins Glen TheGlen.com

5:34 PM – 5:37 PM
Busch Light Beer; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Ashley Furniture; Verizon/FrontLine ; Toyota (various drivers); Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets

5:44 PM – 5:46 PM
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; GoodYear; Door Dash; Advance Auto Parts & Die Hard; Upcoming Cup race

5:53 PM – 5:56 PM
ebay motors; Progressive; Verizon/FrontLine ; Ashley Furniture; Xfinity; NFL & College Football Kick-Off on NBC Sports