Due to the extreme sogginess of weather on Sunday, the Xfinity and Cup Series races were bumped to Monday. Mother Nature was not finished with her environmental blubbering, however, so the Xfinity race was bumped to the end of the Cup race, which itself was full of cautions, and a nearly one-hour rain delay. The fans in attendance who endured it all are to be commended. The fans at home watching the broadcast had to endure nearly 200 commercials, but at least they remained dry. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Coca-Cola 600
Start time to record race/commercial periods: 3:00 PM
Rain Delay: 5:08 PM
Restart time: 5:40 PM
End time to record race/commercial periods: 8:54 PM
Total minutes of complete race broadcast: 322
Minutes of race broadcast: 254
Minutes of traditional commercials: 68
Minutes of side-by-side commercials: 15
Total number of commercials: 195
Total number of companies or entities advertised: 86
Total number of traditional commercials (not split-screen): 161
Total number of companies or entities advertised: 82
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 34
Total number of companies or entities advertised: 27
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola (10 times); Geico (10 times); Xfinity (7 times); ebay motors (7 times); Busch Beer (6 times); Wendy’s (6 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Baseball on Fox Sports foxsports.com/mlb – 3
Fox Bet Super 6 app foxbet.com/app – 2
‘Crime Scene Kitchen’ on Fox fox.com/crime-scene-kitchen – 2
FIFA Women’s Cup on Fox foxsports.com/soccer/fifa-womens-world-cup – 2
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 2
Max.com – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 1
USFL theusfl.com – 1
Soccer on Fox Sports foxsports.com/soccer – 1
Belmont Stakes on Fox foxsports.com/horse-racing/belmont-stakes – 1
Fox Nation nation.fox.com – 1
‘Stars on Mars’ fox.com/stars-on-mars – 1
tubi tubitv.com – 1
Total: 19
Movies
‘Extraction 2’ netflix.com/title/81098494 – 1
‘Transformers: Rise of the Beast’ transformersmovie.com – 1
‘No Hard Feelings’ #NoHardFeelings – 1
‘FUBAR’ netflix.com/title/81397077 – 1
Total: 4
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Fox fox.com – 2
‘The National Desk’ on Fox 53 wpgh53.com – 2
PNC.com pnc.com – 2
PA Lottery palottery.state.pa.us/ – 1
Western Pennsylvania Honda westernpa.hondadealers.com – 1
Get Go getgocafe.com – 1
Total: 9
Restaurants/Food
Wendy’s wendys.com – 6
Coca-Cola cocacola.com – 5
Subway Subway.com – 3
McDonald’s mcdonalds.com – 3
Papa Johns papajohns.com – 2
Applebees applebees.com – 2
Door Dash doordash.com – 2
Dr. Pepper drpepper.com – 2
Five Hour Energy Drink fivehour.com – 1
Golden Corral goldencorral.com/ – 1
Arby’s arbys.com – 1
Total: 28
Beer/Alcohol
Busch Light busch.com – 2
Total: 2
Car/Truck/Bike
ebay motors ebay.com – 6
Toyota toyota.com (Toyota drivers) #ToyotaNation – 4
Ford ford.com – 4
GoodYear goodyear.com – 3
Ram Trucks ram.com – 3
Vroom vroom.com – 2
Armor All facebook.com/armorall – 2
CarFax.com carfax.com – 2
CarGurus.com – 2
WeatherTech.com weathertech.com – 2
Dodge dodge.com – 1
Total: 31
Insurance/Health
Geico.com geico.com – 5
Progressive progressive.com – 3
Tunnels to Towers T2T.org – 3
USAA.com usaa.com – 2
GetRealAboutDiabetes.com – 2
Liberty Mutual libertymutual.com – 2
Total: 17
Wireless Phone
T-Mobile t-mobile.com/ – 3
Verizon/Frontline Verizon.com/frontline – 2
Total: 5
Home Improvement
ACE Hardware ACEHardware.com – 3
Kioti tractors kioti.com – 3
Craftsman craftsman.com – 1
Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 1
Total: 8
Financial
Ally Bank allybank.com (Alex Bowman) – 3
Citizens Bank/YouGotThis citizensbank.com/YouGotThis – 1
Total: 4
Legal
Edgar Snyder edgarsnyder.com – 1
Total: 1
Technology
Indeed indeed.com – 2
Amazon amazon.com – 1
Amazon Prime amazon.com/prime – 1
IBM ibm.com – 1
Xfinity.com xfinity.com – 1
Total: 6
Products/Services for the Home and Personal Use
PODS pods.com – 3
Just For Men justformen.com – 3
Zevo zevoinsect.com – 2
Skechers skechers.com – 2
Ashley Homestore ashleyhomestore.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Cascade cascadeclean.com – 1
forhims.com – 1
Keytruda keytruda.com – 1
Krystexxa.com – 1
Rybelsus.com – 1
Trelegy trelegy.com – 1
Total: 19
Travel
Visit New Jersey visitNJ.com – 2
Virginia.org – 1
WyndhamHotels.com – 1
Total: 4
Religion
HeGetsUs.com/Unconditional – 1
Total: 1
Racing Related
NASCAR.com nascar.com – 1
Boys & Girls Club of America BGCA.org & NASCAR nascar.com – 1
Atlanta Motor Speedwayatlantamotorspeedway.com/ – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
3:00 PM – 3:07 PM – 7 // 3:07 PM – 3:09 PM – 2
3:09 PM – 3:15 PM – 6 // 3:15 PM – 3:17 PM – 2
3:17 PM – 3:29 PM – 12 // 3:29 PM – 3:32 PM – 3
3:32 PM – 3:37 PM – 5 // 3:37 PM – 3:40 PM – 3
3:40 PM – 3:46 PM – 6 // 3:46 PM – 3:49 PM – 3
3:49 PM – 3:58 PM – 9 // 3:58 PM – 4:01 PM – 3
4:01 PM – 4:07 PM – 6 // 4:07 PM – 4:10 PM – 3
4:10 PM – 4:11 PM – 1 // 4:11 PM – 4:14 PM – 3
4:14 PM – 4:26 PM – 12 // 4:26 PM – 4:29 PM – 3
4:29 PM – 4:31 PM – 2 // 4:31 PM – 4:33 PM – 2
4:33 PM – 4:41 PM – 8 // 4:41 PM – 4:44 PM – 3
4:44 PM – 4:50 PM – 6 // 4:50 PM – 4:53 PM – 3
4:53 PM – 5:01 PM – 8 // 5:01 PM – 5:04 PM – 3
5:04 PM – 5:05 PM – 1 // 5:05 PM – 5:08 PM – 3
5:08 PM – Rain Delay
5:40 PM – 5:43 PM – 3 // 5:43 PM – 5:45 PM – 2
5:45 PM – 5:49 PM – 4 // 5:49 PM – 5:52 PM – 3
5:52 PM – 6:02 PM – 10 // 6:02 PM – 6:05 PM – 3
6:05 PM – 6:14 PM – 9 // 6:14 PM – 6:16 PM – 2
6:16 PM – 6:23 PM – 7 // 6:23 PM – 6:26 PM – 3
6:26 PM – 6:30 PM – 4 // 6:30 PM – 6:32 PM –2
6:32 PM – 6:42 PM – 10 // 6:42 PM – 6:45 PM – 3
6:45 PM – 6:49 PM – 4 // 6:49 PM – 6:52 PM – 3
6:52 PM – 7:17 PM – 25 // 7:17 PM – 7:19 PM – 2
7:19 PM – 7:32 PM – 13 // 7:32 PM – 7:34 PM – 2
7:34 PM – 8:15 PM – 41 // 8:15 PM – 8:17 PM – 2
8:17 PM – 8:21 PM – 4 // 8:21 PM – 8:23 PM – 2
8:23 PM – 8:54 PM – 31 // 8:54 – checkered flag
Total race brdcst time: 254 // Total comm. brdcst time: 68
Number of companies featured during broadcast: 32
(Coca-Cola; HonorandRemember.org ; Fox Bet Super 6 app; Hunt Bros. Pizza; Papa Johns; Golden Corral; Door Dash; Monster Energy; Busch Beer; Ford Performance; Toyota; Ram Trucks; GoodYear; Mother’s Car Care; ebay motors; Mahindra Tractors; Geico; Progressive; Bass Pro Shops; PODS; Advent Health; Novartis; Credit One Bank; Ally Bank; Ruoff Mortgage ruoff.com ; PNC Bank; Xfinity; Verizon; USFL on Fox; Belmont Stakes on Fox; ‘Dirt’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:20 PM – 4:23 PM
Toyota (various drivers); ebay motors; NASCAR.com/Rewards ; PODS; Taco Bell; Verizon/FrontLine ; USFL on Fox; NASCARChicago.com
7:01 PM – 7:04 PM
Progressive; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Fox Nation; 5 Hour Energy drink; Dodge; MLB on Fox; Upcoming Xfinity Series NASCAR.com/Xfinity
7:12 PM – 7:15 PM
Geico; NAPA; McDonald’s; Ford; SonomaRaceway.com ; Belmont Stakes on Fox
7:49 PM – 7:52 PM
Coke Zero Sugar and USO.org ; T-Mobile; Applebee’s; NashvilleSuperSpeedway.com ; Liberty Mutual; ‘Stars on Mars’ on Fox; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
8:30 PM – 8:33 PM
Advance Auto Parts; Subway; Upcoming Craftsman Truck Series race NASCAR.com/Trucks ; USFL; Xfinity.com/nascar ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets