There was once a NASCAR fan named John who dreamed the following: He got up from his bed recently purchased at Ashley Furniture, and went outside. He headed for his Toyota Camry, hungry for a stop at IHOP. Sadly, his windshield was cracked, so he called Safe Lite for help. When the driver arrived, he was carrying a cup of Wendy’s coffee. John said he had Progressive insurance, and the driver said that would be fine. While John waited for his car to be finished, he noticed his neighbor on his porch, eating a burger from Sonic. This dream is a reflection of the reality of watching a NASCAR race, a dizzying blur of sponsors asking for your attention during an electrifying race. For those fans wanting to know how many ads there were this past Sunday, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Bank of America ROVAL 400
Start time to record race/commercial periods: 2:14 PM
End time to record race/commercial periods: 5:45 PM
Total minutes of complete race broadcast: 211
Minutes of race broadcast: 169
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 8
Total number of commercials: 130
Total number of companies or entities advertised: 51
Total number of traditional commercials (not split-screen): 109
Total number of companies or entities advertised: 46
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 19
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Safe Lite (8 times); Sonic (7 times); IHOP (6 times); Ashley Furniture (6 times); Toyota (6 times); Wendy’s (5 times); Subway (4 times); Applebee’s (4 times); Auto-Owners Insurance (4 times); Progressive (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Sunday Night Football on NBC/NBC Sports & Peacock – 1
Rugby World Cup on NBC & Peacock – 1
‘Found’ nbc.com/found – 1
‘The Irrational’ nbc.com/the-irrational – 1
Peacock peacocktv.com – 1
‘Quantum Leap’ nbc.com/quantum-leap – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 7
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 4
Total: 4
Restaurants/Food
IHOP ihop.com – 6
Sonic sonicdrivein.com – 5
Wendy’s wendys.com – 5
Subway Subway.com – 4
Coca-Cola cocacola.com – 3
McDonald’s mcdonalds.com – 3
Applebees applebees.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
KFC kfc.com/ – 2
Long John Silver’s ljsilvers.com – 2
Golden Corral goldencorral.com/ – 1
Total: 35
Beer/Alcohol
Keystone Light keystonelight.com – 2
Total: 2
Car/Truck/Bike
Safe Lite safelite.com – 8
GoodYear goodyear.com – 3
Toyota toyota.com (Toyota drivers) #ToyotaNation – 3
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 2
ebay motors ebay.com – 2
Buyatoyota.com buyatoyota.com – 2
Sunoco sunocoinc.com – 1
WeatherTech.com weathertech.com – 1
Total: 22
Insurance/Health
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 4
Progressive progressive.com – 3
UpsideofADHD.org – 3
Liberty Mutual libertymutual.com – 1
Total: 11
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 2
Mint Mobile mintmobile.com – 1
Total: 3
Home Improvement
KubotaUSA.com kubotausa.com – 2
The Fire Place & Patio Place firepatio.com – 1
Total: 3
Financial
Ally Bank allybank.com (Alex Bowman) – 3
Total: 3
Legal
DuganLaw.com duganlaw.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Amazon Web Service signin.aws.amazon.com – 1
Total: 3
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 6
Entresto.com entresto.com – 2
Chewy.com – 1
PODS pods.com – 1
Trelegy trelegy.com – 1
Total: 11
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
Homestead-Miami Speedway homesteadmiamispeedway.com – 1
IMSA imsa.com – 1
Martinsville Speedway martinsvillespeedway.com – 1
Total: 4
Race brdcast times: // Comm. brdcast times:
2:14 PM – 2:17 PM – 3 // 2:17 PM – 2:20 PM – 3
2:20 PM – 2:28 PM – 8 // 2:28 PM – 2:30 PM – 2
2:30 PM – 2:47 PM – 17 // 2:47 PM – 2:49 PM – 2
2:49 PM – 2:56 PM – 7 // 2:56 PM –2:58 PM – 2
2:58 PM – 3:07 PM – 9 // 3:07 PM – 3:09 PM – 2
3:09 PM – 3:15 PM – 6 // 3:15 PM – 3:18 PM – 3
3:18 PM – 3:20 PM – 2 // 3:20 PM – 3:23 PM – 3
3:23 PM – 3:32 PM – 9 // 3:32 PM – 3:35 PM – 3
3:35 PM – 3:41 PM – 6 // 3:41 PM – 3:44 PM – 3
3:44 PM – 3:55 PM – 11 // 3:55 PM – 3:57 PM – 2
3:57 PM – 4:03 PM – 6 // 4:03 PM – 4:05 PM – 2
4:05 PM – 4:17 PM – 12 // 4:17 PM – 4:20 PM – 3
4:20 PM – 4:25 PM – 5 // 4:25 PM – 4:28 PM – 3
4:28 PM – 4:41 PM – 13 // 4:41 PM – 4:43 PM – 2
4:43 PM – 4:45 PM – 2 // 4:45 PM – 4:46 PM – 1
4:46 PM – 4:54 PM – 8 // 4:54 PM – 4:55 PM – 1
4:55 PM – 5:04 PM – 9 // 5:04 PM – 5:06 PM – 2
5:06 PM – 5:20 PM – 14 // 5:20 PM – 5:23 PM – 3
5:23 PM – 5:45 PM – 22 // 5:45 PM – checkered flag
Total race brdcst time: 169 // Total comm. brdcst time: 42
Number of companies featured during broadcast: 17
(Bank of America bankofamerica.com ; Garage 56 @nascarg56 / #LeMansCentenary ; AMR amr.net ; Sonic; Coca-Cola, Coke Zero Sugar; Celsius celsius.com ; Monster Energy; Busch Beer; Ford, NASCAR.com/FordPlayoffsPromo ; Toyota, Toyota.com/racing ; Geico; Progressive; Bass Pro Shops; Chewy.com ; Ruoff Mortgage ruoff.com ; Xfinity; College Football on NBC & Peacock; NASCAR.com/fantasy ; NASCAR.com/Drive ; NASCAR Tracks app)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:50 PM – 3:52 PM
Toyota; Sonic; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Xfinity; Applebee’s; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Sunday Night Football on NBC & Peacock
4:37 PM – 4:40 PM
Celsius; Sonic; Progressive; Verizon/FrontLine ; Golden Corral; ‘The Irrational’ on NBC; Humana Skate America on NBC & Peacock
5:12 PM – 5:15 PM
Advance Auto Parts & DieHard ; Wendy’s; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Xfinity; Applebee’s; Sunday Night Football on NBC & Peacock; ‘Found’ on NBC