There were a lot of rivalries occurring around the Cup race on Sunday in Texas. Broadly, it was everyone at the track vs. the heat. More specifically, it was things like Kyle Busch vs. his car; Denny Hamlin vs. all the fans (except for his); and Bubba Wallace vs. luck. For the fans at home, it was sponsors pitches vs. the broadcast (but in the end, both the sponsors win by showcasing their products, and the fans win by being able to watch the race from start to finish). For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 AutoTrader EchoPark Automotive 400
Start time to record race/commercial periods: 3:31 PM
End time to record race/commercial periods: 7:05 PM
Total minutes of complete race broadcast: 214
Minutes of race broadcast: 179
Minutes of traditional commercials: 35
Minutes of side-by-side commercials: 13
Total number of commercials: 123
Total number of companies or entities advertised: 54
Total number of traditional commercials (not split-screen): 90
Total number of companies or entities advertised: 48
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 33
Total number of companies or entities advertised: 22
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola (10 times); Xfinity (9 times); Ashley Furniture (6 times); Sonic (5 times); 5 Hour Energy drink (5 times); Safe Lite (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘The Irrational’ nbc.com/the-irrational – 3
‘Chucky’ on USA & SyFy & Peacock – 2
‘Hot Wheels Ultimate Challenge’ nbc.com/hot-wheels-ultimate-champion – 2
‘No Demo Reno’ on HGTV hgtv.com/shows/no-demo-reno – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
Sunday Night Football on NBC/NBC Sports & Peacock – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
Total: 11
Local News/Sports/Points-of-Interest in Penna.
PNC.com pnc.com – 2
Cochran Ford cochranford.com – 1
Total: 3
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 8
Sonic sonicdrivein.com – 5
Wendy’s wendys.com – 3
Five Hour Energy Drink fivehour.com – 3
McDonald’s mcdonalds.com – 3
IHOP ihop.com – 1
AG1 ag1.com – 1
Door Dash doordash.com – 1
Total: 25
Beer/Alcohol
Keystone Light keystonelight.com – 2
Total: 2
Car/Truck/Bike
Safe Lite safelite.com – 4
Buyatoyota.com buyatoyota.com – 2
Chevy chevy.com – 2
Toyota toyota.com (Toyota drivers) #ToyotaNation – 2
Vroom vroom.com – 2
CarGurus.com – 1
Ram Trucks ram.com – 1
ebay motors ebay.com – 1
Flynn’s Tires flynnstires.com – 1
Toyota toyota.com – 1
Total: 17
Insurance/Health
Progressive progressive.com – 3
USAA.com usaa.com – 3
Liberty Mutual libertymutual.com – 1
MercyShips.org – 1
OperationSmile.org – 1
Wounded Warrior Project woundedwarriorproject.org/anniversary – 1
Total: 10
Wireless Phone
Mint Mobile mintmobile.com – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 2
Home Improvement
YellaWood yellawood.com – 2
Total: 2
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Total: 1
Technology
FantaZ.com – 2
Xfinity.com xfinity.com – 2
Points Bet join.pointsbet.com – 1
Amazon Web Service signin.aws.amazon.com – 1
Total: 6
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Ashley Homestore ashleyhomestore.com – 2
Allegra allegra.com – 1
Garlique garlique.com – 1
Nutrisystem.com/offer nutrisystem.com/offer – 1
OluKai.com – 1
Skyrizi skyrizi.com – 1
Total: 10
Racing Related
NASCAR.com/Shop nascar.com/shop – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:31 PM – 3:34 PM – 3 // 3:34 PM – 3:36 PM – 2
3:36 PM – 3:40 PM – 4 // 3:40 PM – 3:42 PM – 2
3:42 PM – 3:57 PM – 15 // 3:57 PM – 4:00 PM – 3
4:00 PM – 4:07 PM – 7 // 4:07 PM – 4:09 PM – 2
4:09 PM – 4:16 PM – 7 // 4:16 PM – 4:19 PM – 3
4:19 PM – 4:24 PM – 5 // 4:24 PM – 4:26 PM – 2
4:26 PM – 4:32 PM – 6 // 4:32 PM – 4:34 PM – 2
4:34 PM – 4:47 PM – 13 // 4:47 PM – 4:50 PM – 3
4:50 PM – 4:53 PM – 3 // 4:53 PM – 4:56 PM – 3
4:56 PM – 4:47 PM – 1 // 4:47 PM – 4:59 PM – 2
4:59 PM – 5:21 PM – 22 // 5:21 PM – 5:23 PM – 2
5:23 PM – 5:49 PM – 26 // 5:49 PM – 5:52 PM – 3
5:52 PM – 5:53 PM – 1 // 5:53 PM – 5:55 PM – 2
5:55 PM – 6:19 PM – 24 // 6:19 PM – 6:21 PM – 2
6:21 PM – 6:40 PM – 19 // 6:40 PM – 6:42 PM – 2
6:42 PM – 7:05 PM – 23 // 7:05 PM – checkered flag
Total race brdcst time: 179 // Total comm. brdcst time: 35
Number of companies featured during broadcast: 22
(AutoTrader autotrader.com ; EchoPark echopark.com ; vseverybody vseverybody.com , dallasvseverybody.com ; Legacy Motor Club legacymotorclub.com ; AMR amr.net ; Ft. Worth Stockyards fortworthstockyards.org ; Hunt Bros. Pizza; Sonic; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Toyota; Geico; Progressive; ebay motors; BuildSubmarines.com ; Ashley Furniture; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; Ryder Cup Golf on NBC, USA & Peacock ; Sunday Night Football on NBC & Peacock; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; NBC Sports on Sirius XM NASCAR Radio channel 90; NASCAR Tracks app; NASCAR.com/Drive ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
5:09 PM – 5:12 PM
Advance Auto Parts & DieHard ; Ashley Furniture; Xfinity; 5 Hour Energy drink; Door Dash; CharlotteMotorSpeedway.com
5:34 PM – 5:36 PM
Advance Auto Parts & DieHard ; Xfinity; Ashley Furniture; Door Dash; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; ‘Chucky’ on USA, SyFy & Peacock
6:03 PM – 6:06 PM
ebay motors; Door Dash; Xfinity; Chewy.com ; Las Vegas Motor Speedway lvms.com ; ‘The Irrational’ on NBC & Peacock; ‘Hot Wheels Ultimate Challenge’ on NBC
6:12 PM – 6:15 PM
Verizon/FrontLine ; Chewy.com ; Safelite.com ; Ashley Furniture; Progressive; Premier League Soccer on USA; ‘Monday Night Raw’ on USA
6:31 PM – 6:33 PM
Advance Auto Parts & DieHard ; Xfinity; Ashley Furniture; 5 Hour Energy drink; ebay motors; ‘LA Fire & Rescue’ on USA; ‘Chucky’ on USA SyFy & Peacock