There was not a cloud in the beautiful Alabama sky on Sunday afternoon. Thousands of NASCAR fans got to watch a terrific race at Talladega Super Speedway while basking in strong sunshine. For fans at home, they got to see all of that, and didn’t need sunscreen to do it. They also got to see commercials. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 YellaWood 500
Start time to record race/commercial periods: 1:44 PM
End time to record race/commercial periods: 5:22 PM
Total minutes of complete race broadcast: 218
Minutes of race broadcast: 173
Minutes of traditional commercials: 45
Minutes of side-by-side commercials: 14
Total number of commercials: 127
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 98
Total number of companies or entities advertised: 44
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 29
Total number of companies or entities advertised: 20
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: PA local news – WPXI (6 times); YellaWood (5 times); Coca-Cola (5 times); Geico (5 times); Toyota (5 times); Door Dash (5 times); Busch Beer (4 times); Xfinity (4 times); Mountain Dew (4 times); Ford (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
NFL + Plus.NFL.com – 2
‘La Brea’ on NBC nbc.com/la-brea – 2
‘Quantum Leap’ nbc.com/quantum-leap – 2
‘The Voice’ nbc.com/the-voice – 2
Upcoming Cup race on NBC/NBC Sports – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
Sunday Night Football on NBC/NBC Sports & Peacock – 1
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 1
‘Law & Order’ Thursdays (‘Law & Order’ nbc.com/law-and-order, ‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit, ‘Law & Order: Organized Crime’ nbc.com/law-and-order-organized-crime) – 1
Peacock peacocktv.com – 1
Total: 14
Movies
‘Top Gun: Maverick’ TopGunFilm.me – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 6
Pennsylvania American Water amwater.com – 1
Total: 7
Restaurants/Food
Door Dash doordash.com – 5
Coca-Cola cocacola.com – 4
Mountain Dew mountaindew.com/ – 4
McDonald’s mcdonalds.com – 3
Sonic sonicdrivein.com – 3
Little Caesars littlecaesars.com – 2
Total: 21
Beer/Alcohol
Busch Light busch.com – 3
Keystone Light keystonelight.com – 3
Total: 6
Car/Truck/Bike
Die Hard batteries diehard.com and Advance Auto advanceautoparts.com – 4
Safe Lite safelite.com – 4
Ford ford.com – 3
GoodYear goodyear.com – 2
Chevy chevy.com – 2
Dodge dodge.com – 1
Sunoco sunocoinc.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Toyota toyota.com (Christopher Bell) – 1
Total: 20
Insurance/Health
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 2
Geico.com geico.com – 1
Total: 5
Home Improvement
YellaWood yellawood.com – 5
StihlDealers.com stihldealers.com #RealStihl – 3
Northern Tool & Equipment northerntool.com – 2
Total: 10
Financial
Ally Bank allybank.com (Alex Bowman) – 3
Total: 3
Technology
Fan Duel fanduel.com – 2
Amazon Prime amazon.com/prime – 1
Total: 3
Products/Services for the Home and Personal Use
Skechers skechers.com – 2
Breztri breztri.com – 1
Jockey jockey.com – 1
Propane.com/Now – 1
Skechers skechers.com (Rusty Wallace) – 1
Total: 6
Racing Related
Las Vegas Motor Speedway lvms.com – 1
Martinsville Speedway martinsvillespeedway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
1:44 PM – 1:47 PM – 3 // 1:47 PM – 1:49 PM – 2
1:49 PM – 1:53 PM – 4 // 1:53 PM – 1:56 PM – 3
1:56 PM – 2:12 PM – 16 // 2:12 PM – 2:15 PM – 3
2:15 PM – 2:16 PM – 1 // 2:16 PM – 2:18 PM – 2
2:18 PM – 2:27 PM – 9 // 2:27 PM – 2:30 PM – 3
2:30 PM – 2:33 PM – 3 // 2:33 PM – 2:36 PM – 3
2:36 PM – 2:36 PM – // 2:36 PM – 2:39 PM – 3
2:39 PM – 2:50 PM – 11 // 2:50 PM – 2:53 PM – 3
2:53 PM – 2:57 PM – 4 // 2:57 PM – 3:00 PM – 3
3:00 PM – 3:02 PM – 2 // 3:02 PM – 3:04 PM – 2
3:04 PM – 3:15 PM – 11 // 3:15 PM – 3:17 PM – 2
3:17 PM – 3:19 PM – 2 // 3:19 PM – 3:21 PM – 2
3:21 PM – 3:34 PM – 13 // 3:34 PM – 3:37 PM – 3
3:37 PM – 3:44 PM – 7 // 3:44 PM – 3:47 PM – 3
3:47 PM – 4:12 PM – 25 // 4:12 PM – 4:15 PM – 3
4:15 PM – 4:18 PM – 3 // 4:18 PM – 4:21 PM – 3
4:21 PM – 5:15 PM – 54 // 5:15 PM – 5:17 PM – 2
5:17 PM – 5:22 PM – 5 // 5:22 PM – checkered flag
Total race brdcst time: 173 // Total comm. brdcst time: 45
Number of companies featured during broadcast: 29
(YellaWood; American Red Cross redcross.org text IAN to 90999 ; Tootsies kidrockshonkytonkandsteakhouse.com ; Sonic; Little Caesars; Applebee’s; Door Dash doordash.com ; Coca-Cola; Mountain Dew; Monster Energy; Busch Beer, @BuschBeer #BuschWingman #Sweepstakes ; Ford Performance, NASCAR.com/FordPlayoffsPromo ; Toyota; GoodYear.com ; Sunoco; Geico; Liberty Mutual; Progressive; Northern Tool; Credit One Bank, creditoned500sweeps.com ; Ruoff Mortgage ruoff.com ; American Express americanexpress.com ; Xfinity; ‘Capital One College Bowl’ on Peacock ; NASCAR.com/Mobile ; NASCAR.com/Drive ; NASCAR Tracks App; NBC Sports on Sirius/XM NASCAR Radio channel 90; Las Vegas Motor Speedway lvms.com ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:58 PM – 4:01 PM
Northern Tools; Xfinity; Geico; Verizon/FrontLine ; PhoenixRaceway.com ; ‘Chucky’ on USA
4:32 PM – 4:35 PM
Verizon/FrontLine ; Ford ; Sonic; Geico; Sunday Night Football on NBC & Peacock
4:40 PM – 4:43 PM
Sunoco; Toyota; Xfinity; Progressive; ‘Chicago MED’ ‘Chicago PD’ & ‘Chicago Fire’ on NBC; ‘The Voice’ on NBC
4:49 PM – 4:51 PM
Dodge; Propane.com ; Verizon/FrontLine ; WeatherTech.com ; Sunday Night Football on NBC & Peacock; College Football on NBC & Peacock
4:58 PM – 5:01 PM
Xfinity; Toyota (Christopher Bell); Geico; Northern Tool; ‘Law & Order: SVU’ & ‘Law & Order: Organized Crime’ on NBC; ‘Quantum Leap’ on NBC