“How did it get so late so soon? Its night before its afternoon. December is here before its June. My goodness how the time has flewn. How did it get so late so soon?” – Dr. Seuss
This past Sunday, the NASCAR on Fox team brought us their last Cup Series broadcast of 2022. For many fans, it is surprising how quickly this segment of the season has run its course. For NASCAR fans watching the race from their easy chair, they may or may not appreciate the time devoted to commercials, but without them, there would be no broadcast at all. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Toyota / Save Mart 350
Start time to record race/commercial periods: 3:54 PM
End time to record race/commercial periods: 7:06 PM
Total minutes of complete race broadcast: 192
Minutes of race broadcast: 155
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 8
Total number of commercials: 119
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 95
Total number of companies or entities advertised: 56
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 18
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (7 times); Coca-Cola (6 times); Geico (6 times); Wendy’s (5 times); Busch Beer (5 times); Xfinity (5 times); McDonald’s (4 times); Subway (4 times); ebay motors (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
USFL Football USFL2.com on FS1 – 2
‘After Jackie’ on HISTORY channel history.com/specials/after-jackie – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘The Herd with Colin Cowherd’ foxsports.com/watch/the-herd-with-colin-cowherd/video – 1
Masters Agility Championship on Fox caninechronicle.com – 1
‘Master Chef: Back to Win’ fox.com/masterchef/ – 1
tubi tubitv.com – 1
Total: 8
Local News/Sports/Points-of-Interest in Penna.
C Harper CHarper.com – 1
PNC.com/privatebank pnc.com/privatebank – 1
Tractor Brothers tractorbrothers.com & Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 1
Total: 3
Restaurants/Food
Wendy’s wendys.com – 4
McDonald’s mcdonalds.com – 4
Subway Subway.com – 3
Coke.com/CokeStudio cokestudio – 3
Carl’s Jr. carlsjr.com and Hardees hardees.com – 2
KFC kfc.com/ – 2
Door Dash doordash.com – 1
Dr. Pepper drpepper.com – 1
Hint Water drinkhint.com – 1
Philadelphia Cream Cheese myfoodandfamily.com/brands/Philadelphia – 1
Total: 22
Beer/Alcohol
Busch Light busch.com – 3
Total: 3
Car/Truck/Bike
ebay motors ebay.com – 4
Ford ford.com – 3
Toyota toyota.com (Toyota drivers) #ToyotaNation – 3
WeatherTech.com weathertech.com – 2
CarGurus.com – 2
Chevy chevy.com – 1
Dodge dodge.com – 1
Ram Trucks ram.com – 1
Experian AutoCheck autocheck.com – 1
Fram fram.com – 1
GoodYear goodyear.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com (Christopher Bell) – 1
Total: 22
Insurance/Health
TreatCV19.com or covid19oralrx.com/en – 3
Geico.com geico.com – 3
USAA.com usaa.com/jointoday – 2
Allstate allstate.com – 1
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
Total: 11
Wireless Phone
T-Mobile t-mobile.com/ – 3
Xfinity Mobile xfinitymobile.com – 1
Total: 4
Home Improvement
Kioti tractors kioti.com – 3
Kubota gokubota.com – 1
Pella Windows pella.com – 1
Total: 5
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Bank of America/CustomizeCash bankofamerica.com/CustomizeCash – 1
Total: 2
Legal
BordasLaw.com bordaslaw.com – 1
Total: 1
Technology
Indeed indeed.com – 3
Amazon Alexa amazon.com/alexa – 1
effectv/careers effectv.com/careers – 1
Google Pixel store.google.com/product/pixel_6?pli=1&hl=en-US – 1
Open Door opendoor.com – 1
Xfinity.com xfinity.com – 1
Total: 8
Products/Services for the Home and Personal Use
Dulcolax dulcolax.com – 1
Rybelsus.com – 1
Xyzal xyzal.com – 1
Total: 3
Racing Related
Lernerville Speedway lernerville.com – 1
NHRA nhra.com at Summit Motor Sports Parksummitmotorsportspark.com – 1
Michigan International Speedway mispeedway.com – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
3:54 PM – 3:57 PM – 3 // 3:57 PM – 3:58 PM – 1
3:58 PM – 4:03 PM – 5 // 4:03 PM – 4:06 PM – 3
4:06 PM – 4:24 PM – 18 // 4:24 PM – 4:27 PM – 3
4:27 PM – 4:35 PM – 8 // 4:35 PM – 4:38 PM – 3
4:38 PM – 4:56 PM – 18 // 4:56 PM – 5:00 PM – 4
5:00 PM – 5:02 PM – 2 // 5:02 PM – 5:06 PM – 4
5:06 PM – 5:11 PM – 5 // 5:11 PM – 5:14 PM – 3
5:14 PM – 5:20 PM – 6 // 5:20 PM – 5:22 PM – 2
5:22 PM – 5:42 PM – 20 // 5:42 PM – 5:45 PM – 3
5:45 PM – 5:49 PM – 4 // 5:49 PM – 5:52 PM – 3
5:52 PM – 6:04 PM – 12 // 6:04 PM – 6:06 PM –2
6:06 PM – 6:09 PM – 3 // 6:09 PM – 6:12 PM – 3
6:12 PM – 6:27 PM – 15 // 6:27 PM – 6:30 PM – 3
6:30 PM – 7:06 PM – 36 // 7:06 PM – checkered flag
Total race brdcst time: 155 // Total comm. brdcst time: 37
Number of companies featured during broadcast: 23
(Toyota Toyota.com ; Save Mart savemart.com ; AMR Safety Team amr.net ; Monster Energy; Tootsies kidrockshonkytonkandsteakhouse.com ; KFC; Subway; Coca-Cola, Daniel’s Amigos danielsuarezracing.com ; Busch Beer; Ford Performance; Ram Trucks; Geico; Progressive; Gold Fish Casino & Slots facebook.com/GoldFishCasinoSlots/ Goldfish-Racing.com ; Ally Bank; Credit One Bank; Xfinity; Baseball on FS1; USFL on FS1; NHRA on Fox; ‘Friday Night Smackdown’ on Fox and ‘Monday Night Raw’ on USA)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:45 PM – 4:47 PM
NashvilleSuperSpeedway.com, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; USAA/JoinToday ; Xfinity.com/NASCAR ; Ram Trucks; Baseball on FS1; Upcoming CWTS race, NASCAR.com/Trucks
5:30 PM – 5:32 PM
Coca-Cola CokeStudio.com ; Geico; Toyota (various drivers); NASCAR.com/KidsTix ; Fox Nation; Upcoming CWTS race, NASCAR.com/Trucks
6:33 PM – 6:35 PM
Ram Trucks; Subway; Liberty Mutual; CWTS NASCAR.com/Trucks at KnoxvilleRaceway.com, Coca-Cola, Busch Beer, Geico, Xfinity; ‘Friday Night Smackdown’ on Fox; USFL on FS1
6:43 PM – 6:45 PM
RoadAmerica.com ; Toyota (Kyle Busch); T-Mobile; Wendy’s; Baseball on FS1; Upcoming CWTS race, NASCAR.com/Trucks