To get the engines fired at Las Vegas Motor Speedway on Sunday, Brent Musburger, noted sportscaster and current host of a sports gambling site, gave the call. To give all the fans a throwback thrill, Mark Martin rode around the speedway in a Valvoline paint scheme. Then, during the race, heated words and a few muscular pushes—some in the form of race cars, and one in particular in the form of real muscles—were shared. There were lots of interesting things for fans’ eyes to behold on this day. There were commercials, too. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 South Point 400
Start time to record race/commercial periods: 2:33 PM
End time to record race/commercial periods: 6:01 PM
Total minutes of complete race broadcast: 208
Minutes of race broadcast: 170
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 8
Total number of commercials: 114
Total number of companies or entities advertised: 54
Total number of traditional commercials (not split-screen): 90
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 18
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Door Dash (7 times); Coca-Cola (6 times); Xfinity (6 times); Sonic (6 times); Geico (6 times); Little Caesar’s (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Young Rock’ nbc.com/young-rock – 3
Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 2
‘Lopez vs. Lopez’ nbc.com/lopez-vs-lopez – 2
‘Skate America’ usfigureskating.org/event/2022-skate-america – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
NFL + Plus.NFL.com – 1
‘La Brea’ on NBC nbc.com/la-brea – 1
Peacock peacocktv.com – 1
‘Quantum Leap’ nbc.com/quantum-leap – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 16
Movies
‘Halloween Ends’ halloweenmovie.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 4
Flynn’s Tire flynnstire.com – 1
Total: 5
Restaurants/Food
Door Dash doordash.com – 6
Little Caesars littlecaesars.com – 5
Sonic sonicdrivein.com – 4
Coca-Cola cocacola.com – 4
Wendy’s wendys.com – 3
IHOP ihop.com – 1
Mountain Dew mountaindew.com/ – 1
Total: 24
Beer/Alcohol
Keystone Light keystonelight.com – 1
Total: 1
Car/Truck/Bike
Safe Lite safelite.com – 4
Die Hard batteries diehard.com and Advance Auto advanceautoparts.com – 3
Ford ford.com – 2
GoodYear goodyear.com – 2
GMCDealer.com gmcdealer.com – 1
Carvana.com carvana.com – 1
Chevy chevy.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Total: 18
Insurance/Health
Progressive progressive.com – 2
Direct Auto Insurance directauto.co – 1
Geico.com geico.com – 1
Good Rx goodrx.com – 1
Total: 5
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 3
Total: 3
Home Improvement
Northern Tool & Equipment northerntool.com – 3
StihlDealers.com stihldealers.com #RealStihl – 1
Total: 4
Financial
Ally Bank allybank.com (Alex Bowman) – 2
Total: 2
Legal
ChaffinLuhana.com – 1
Total: 1
Technology
Amazon amazon.com – 2
T-Mobile t-mobile.com – 1
Xfinity.com xfinity.com – 1
Total: 4
Products/Services for the Home and Personal Use
Skechers skechers.com (Rusty Wallace) – 2
Breztri breztri.com – 1
Entresto.com entresto.com – 1
Skechers skechers.com – 1
Total: 5
Racing Related
Martinsville Speedway martinsvillespeedway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
2:33 PM – 2:36 PM – 3 // 2:36 PM – 2:39 PM – 3
2:39 PM – 2:42 PM – 3 // 2:42 PM – 2:44 PM – 2
2:44 PM – 3:04 PM – 20 // 3:04 PM – 3:07 PM – 3
3:07 PM – 3:14 PM – 7 // 3:14 PM – 3:16 PM – 2
3:16 PM – 3:22 PM – 6 // 3:22 PM – 3:24 PM – 2
3:24 PM – 3:30 PM – 6 // 3:30 PM – 3:33 PM – 3
3:33 PM – 3:41 PM – 8 // 3:41 PM – 3:43 PM – 2
3:43 PM – 3:45 PM – 2 // 3:45 PM – 3:47 PM – 2
3:47 PM – 3:59 PM – 12 // 3:59 PM – 4:01 PM – 2
4:01 PM – 4:09 PM – 8 // 4:09 PM – 4:12 PM – 3
4:12 PM – 4:20 PM – 8 // 4:20 PM – 4:22 PM – 2
4:22 PM – 4:44 PM – 22 // 4:44 PM – 4:46 PM – 2
4:46 PM – 4:49 PM – 3 // 4:49 PM – 4:51 PM – 2
4:51 PM – 5:08 PM – 17 // 5:08 PM – 5:10 PM – 2
5:10 PM – 5:31 PM – 21 // 5:31 PM – 5:32 PM – 1
5:32 PM – 5:41 PM – 9 // 5:41 PM – 5:44 PM – 3
5:44 PM – 5:49 PM – 5 // 5:49 PM – 5:51 PM – 2
5:51 PM – 6:01 PM – 10 // 6:01 PM – checkered flag
Total race brdcst time: 170 // Total comm. brdcst time: 38
Number of companies featured during broadcast: 26
(South Point southpointcasino.com ; AMR.net ; Hunt Bros. Pizza; Sonic; Door Dash; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota, nascar.com/ToyotaPlayoffs ; Geico; Northern Tool; Credit One Bank, creditoned500sweeps.com ; Progressive; Money Lion moneylion.com ; Ruoff Mortgage ruoff.com ; Xfinity; ‘Halloween Ends’ halloweenmovie.com ; ‘Football Night in America’ & Sunday Night Football on NBC & Peacock; NASCAR.com/Mobile ; NASCAR Tracks app; NASCAR.com/Drive ; ‘NASCAR America Post-Race Show’ on Peacock; ‘Xfinity Countdown to Green’, Xfinity race, ‘Cup Countdown to Green’, Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:29 PM – 4:31 PM
Geico; Door Dash; Xfinity; Mountain Dew; Toyota (Christopher Bell); PhoenixRaceway.com
4:37 PM – 4:39 PM
Xfinity; Blue-Emu; Ford; Geico; Sonic; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
5:01 PM – 5:04 PM
Propane.com ; Verizon/FrontLine ; Toyota (Christopher Bell); Sonic; Sunday Night Football on NBC & Peacock; Upcoming Cup race
5:18 PM – 5:21 PM
Applebee’s; Xfinity; Ford; Geico; ‘La Brea’ on NBC & Peacock; ‘The Voice’ on NBC