The Georgia State Motto is, “Wisdom, Justice, and Moderation.” As the winner of the Cup race at Atlanta Motor Speedway, Chase Elliott certainly showed racing wisdom in avoiding spinning cars, and deliberate moderation in his driving skills to get his No. 9 Chevy to Victory Lane. And justice? Elliott certainly earned that, after starting in first position, winning both stages, and leading nearly a hundred laps. Fans at home watching the race got to see it all from the comfort of their easy chairs, their only moderate price was watching the commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Quaker State 400 presented by Walmart
Start time to record race/commercial periods: 2:44 PM
End time to record race/commercial periods: 6:26 PM
Total minutes of complete race broadcast: 222
Minutes of race broadcast: 184
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 9
Total number of commercials: 116
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 91
Total number of companies or entities advertised: 43
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 21
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Sonic (7 times); Toyota (6 times); T-Mobile (6 times); Coca-Cola (6 times); Xfinity (6 times); Geico (6 times); ‘Austin Dillon’s Life in the Fast Lane’ on USA (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Austin Dillon’s Life in the Fast Lane’ on USA usanetwork.com/austin-dillons-life-in-the-fast-lane – 4
‘Chrisley Knows Best’ nbc.com/chrisley-knows-best – 3
‘Monday Night Raw’ usanetwork.com/wwe-raw – 2
‘Snake in the Grass’ usanetwork.com/snake-in-the-grass – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 2
IndyCar indycar.com on Peacock – 2
The Open Golf on USA, Peacock – 1
World Athletics Championships worldathletics.org/competitions/world-athletics-championships/oregon22 – 1
Total: 17
Local News/Sports/Points-of-Interest in Penna.
Tractor Brothers tractorbrothers.com & Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 2
C Harper CHarper.com – 1
PA Lottery palottery.state.pa.us/ – 1
Total: 4
Restaurants/Food
Sonic sonicdrivein.com – 6
Coca-Cola cocacola.com – 3
Buffalo Wild Wings buffalowildwings.com – 2
McDonald’s mcdonalds.com – 1
Total: 12
Car/Truck/Bike
Toyota Sponsafier.com toyota.com/racing/sponsafier – 3
Vroom vroom.com – 2
Carvana.com carvana.com – 2
ebay motors ebay.com – 2
Buyatoyota.com buyatoyota.com – 2
Advance Auto Parts Gas Rewards advanceautoparts.com/GasRewards (Joey Logano) – 1
Ford ford.com – 1
Sunoco sunocoinc.com – 1
Total: 14
Insurance/Health
Geico.com geico.com – 3
USAA.com usaa.com/jointoday – 3
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 2
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 2
TreatCV19.com or covid19oralrx.com/en – 2
Total: 14
Wireless Phone
T-Mobile t-mobile.com/ – 6
Xfinity Mobile xfinitymobile.com – 1
Total: 7
Financial
Ally Bank allybank.com (Alex Bowman) – 2
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 2
Total: 4
Technology
Amazon amazon.com – 2
Amazon Prime amazon.com/prime – 2
Xfinity.com xfinity.com – 2
Fan Duel fanduel.com – 1
Total: 7
Products/Services for the Home and Personal Use
Skechers skechers.com – 3
Breztri breztri.com – 3
Jockey jockey.com – 1
Propane.com/Now – 1
Blue Emu blue-emu.com – 1
Total: 9
Travel
UniversalParks.com universalparks.com – 1
Total: 1
Racing Related
Indianapolis Motor Speedway IMS.com/Brickyard – 1
Summit Motorsports Park smptix.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
2:44 PM – 2:46 PM – 2 // 2:46 PM – 2:49 PM – 3
2:49 PM – 2:52 PM – 3 // 2:52 PM – 2:54 PM – 2
2:54 PM – 3:09 PM – 15 // 3:09 PM – 3:12 PM – 3
3:12 PM – 3:19 PM – 7 // 3:19 PM – 3:22 PM – 3
3:22 PM – 3:30 PM – 8 // 3:30 PM – 3:33 PM – 3
3:33 PM – 3:39 PM – 6 // 3:39 PM – 3:41 PM – 2
3:41 PM – 3:44 PM – 3 // 3:44 PM – 3:46 PM – 2
3:46 PM – 3:53 PM – 7 // 3:53 PM – 3:55 PM – 2
3:55 PM – 3:58 PM – 3 // 3:58 PM – 4:00 PM – 2
4:00 PM – 4:14 PM – 14 // 4:14 PM – 4:16 PM – 2
4:16 PM – 4:24 PM – 8 // 4:24 PM – 4:26 PM – 2
4:26 PM – 4:45 PM – 19 // 4:45 PM – 4:47 PM – 2
4:47 PM – 5:01 PM – 14 // 5:01 PM – 5:04 PM – 3
5:04 PM – 5:05 PM – 1 // 5:05 PM – 5:07 PM – 2
5:07 PM – 5:15 PM – 8 // 5:15 PM – 5:16 PM – 1
5:16 PM – 5:18 PM – 2 // 5:18 PM – 5:20 PM – 2
5:20 PM – 5:32 PM – 12 // 5:32 PM – 5:34 PM – 2
5:34 PM – 6:26 PM – 52 // 6:26 PM – final caution flag
Total race brdcst time: 184 // Total comm. brdcst time: 38
Number of companies featured during broadcast: 20
(Barmageddon usanetwork.com/usa-insider/franchise/barmageddon ; Goldfish-Racing.com , Goldfish Casino Slots facebook.com/GoldFishCasinoSlots/ ; Hunt Bros. Pizza; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Propane.com ; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; ‘The Open Golf’ on USA & Peacock; ‘Law & Order: SVU’ on USA; ‘Austin Dillon’s Life in the Fast Lane’ on USA; NBC Sports on Sirius/XM NASCAR channel 90 ; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR.com/Scanner ; ‘NASCAR America Motor Mouths’ on Peacock; ‘NASCAR America Post-Race Show’ on USA; Upcoming Xfinity & Cup races)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:36 PM – 4:39 PM
Verizon/FrontLine ; Mountain Dew; Sunoco; Blue-Emu ; Carvana; MISpeedway.com
5:27 PM – 5:29 PM
Coca-Cola; USAA/JoinToday; ebay motors; Toyota Sponsafier.com ; NASCAR.com/Shop
5:43 PM – 5:45 PM
Geico; Verizon/FrontLine ; Kioti; Bank of America/CustomizedCash ; WeatherTech.com ; ‘Monday Night Raw’ on USA; ‘The Open Golf’ on USA & Peacock
5:51 PM – 5:53 PM
Xfinity.com ; Sonic; USAA/JoinToday ; ebay motors; Mountain Dew; Carvana; ‘Austin Dillon’s Life in the Fast Lane’ on USA; Upcoming Cup race on USA