On Sunday, WWE’s Ettore ‘Big E’ Ewen @WWEBigE introduced the ‘Championship Four’ drivers prior to the Cup race, and chewed up the stage with his enthusiasm. Following the dropping of the green flag, Joey Logano @joeylogano chewed up most of the race with his racing skills, and took home the win, and the championship. For the fans at home that were chewing on snacks while watching the broadcast, they got to see all of that, and commercials, too. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is the breakdown for the final race of the season.
Race and Commercial Breakdown of the 2022 NASCAR Cup Series Championship Race
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:39 PM
Total minutes of complete race broadcast: 219
Minutes of race broadcast: 181
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 10
Total number of commercials: 112
Total number of companies or entities advertised: 61
Total number of traditional commercials (not split-screen): 82
Total number of companies or entities advertised: 55
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 30
Total number of companies or entities advertised: 22
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: WPXI (6 times); Sonic (5 times); Little Ceasars (4 times); Mountain Dew (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 2
‘The Voice’ nbc.com/the-voice – 2
NFL on Fox Sports – 1
‘Race for the Championship’ on USA – 1
‘Barmageddon’ on USA usanetwork.com/Barmageddon – 1
‘Law & Order’ Thursdays (‘Law & Order’ nbc.com/law-and-order, ‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit, ‘Law & Order: Organized Crime’ nbc.com/law-and-order-organized-crime) – 1
‘Lopez vs. Lopez’ nbc.com/lopez-vs-lopez and ‘Young Rock’ nbc.com/young-rock – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘NBC Nightly News’ nbc.com/nbc-nightly-news – 1
Peacock peacocktv.com – 1
‘Quantum Leap’ nbc.com/quantum-leap – 1
Total: 15
Movies
‘Top Gun: Maverick’ TopGunFilm.me – 1
‘Devotion’ devotion.movie – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 6
Total: 6
Restaurants/Food
Little Caesars littlecaesars.com – 4
Sonic sonicdrivein.com – 3
McDonald’s mcdonalds.com – 2
Mountain Dew mountaindew.com/ – 2
Coca-Cola cocacola.com – 2
Door Dash doordash.com – 1
Golden Corral goldencorral.com/ – 1
Wendy’s wendys.com – 1
Total: 16
Beer/Alcohol
Keystone Light keystonelight.com – 2
Total: 2
Car/Truck/Bike
Chevy chevy.com – 2
Toyota toyota.com – 2
Dodge dodge.com – 2
Die Hard batteries diehard.com and Advance Auto advanceautoparts.com – 1
Ford ford.com – 1
GoodYear goodyear.com – 1
NAPA napaonline.com/ – 1
Safe Lite safelite.com – 1
Total: 11
Insurance/Health
Geico.com geico.com – 1
Progressive progressive.com – 1
USAA.com/NFL usaa.com/NFL – 1
Total: 3
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 1
Total: 1
Home Improvement
Kubota gokubota.com – 2
Northern Tool & Equipment northerntool.com – 1
Total: 3
Financial
Ally Bank allybank.com (Alex Bowman) – 2
Local 66 Operating Engineers iuoe66.org – 1
Total: 3
Technology
Fan Duel fanduel.com – 2
T-Mobile/5GInternet tmobile.com/5GInternet – 2
Xfinity.com xfinity.com – 1
Total: 5
Products/Services for the Home and Personal Use
Skechers skechers.com (Rusty Wallace) – 2
Blue Emu blue-emu.com – 1
Breztri breztri.com – 1
Grainger grainger.com – 1
Hess Toy Truck HessToyTruck.com – 1
Skechers skechers.com – 1
Trelegy trelegy.com – 1
Total: 8
Political/Special Interest
Fetterman for PA johnfetterman.com – 2
Senate Majority Pac for John Fetterman ballotpedia.org/Senate_Majority_PAC – 1
Arvind Venkat venkatforpa.com/ – 1
Robert Kraft #StandUptoJewishHate – 1
Summer Lee for Congress summerforpa.com – 1
UDP.US for Summer Lee uniteddemocracyproject.org/ – 1
Total: 7
Race brdcast times: // Comm. brdcast times:
3:00 PM – 3:04 PM – 4 // 3:04 PM – 3:06 PM – 2
3:06 PM – 3:13 PM – 7 // 3:13 PM – 3:14 PM – 1
3:14 PM – 3:24 PM – 10 // 3:24 PM – 3:26 PM – 2
3:26 PM – 3:30 PM – 4 // 3:30 PM – 3:32 PM – 2
3:32 PM – 3:47 PM – 15 // 3:47 PM – 3:50 PM – 3
3:50 PM – 3:57 PM – 7 // 3:57 PM – 3:59 PM – 2
3:59 PM – 4:09 PM – 10 // 4:09 PM – 4:12 PM – 3
4:12 PM – 4:14 PM – 2 // 4:14 PM – 4:16 PM – 2
4:16 PM – 4:29 PM – 13 // 4:29 PM – 4:31 PM – 2
4:31 PM – 4:39 PM – 8 // 4:39 PM – 4:41 PM – 2
4:41 PM – 4:49 PM – 8 // 4:49 PM – 4:51 PM – 2
4:51 PM – 4:58 PM – 7 // 4:58 PM – 5:00 PM – 2
5:00 PM – 5:18 PM – 18 // 5:18 PM – 5:20 PM – 2
5:20 PM – 5:21 PM – 1 // 5:21 PM – 5:24 PM – 3
5:24 PM – 5:27 PM – 3 // 5:27 PM – 5:29 PM – 2
5:29 PM – 5:30 PM – 1 // 5:30 PM – 5:32 PM – 2
5:32 PM – 5:36 PM – 4 // 5:36 PM – 5:38 PM – 2
5:38 PM – 6:14 PM – 36 // 6:14 PM – 6:16 PM – 2
6:16 PM – 6:39 PM – 23 // 6:39 PM – checkered flag
Total race brdcst time: 181 // Total comm. brdcst time: 38
Number of companies featured during broadcast: 18
(SouthPointCasino.com ; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Northern Tool; Worldwide Express wwex.com ; Novartis; Credit One Bank; Xfinity; ‘Quantum Leap’ on NBC; Sunday Night Football on NBC & Peacock; College Women’s Basketball on NBC & Peacock; Soccer on NBC; NASCAR.com/Mobile ; NASCAR.com/Drive ; NASCAR Tracks app; ‘Race for the Championship’ on USA)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:04 PM – 4:06 PM
Toyota; Sonic; Xfinity; Geico; Wendy’s; Daytona500.com
5:08 PM – 5:10 PM
Safe Lite ; Verizon/FrontLine ; Mountain Dew; ebay motors; Door Dash; NASCARClash.com
5:46 PM – 5:48 PM
Geico; Sonic; WeatherTech.com ; Carvana; Wendy’s; Peacock
5:55 PM – 5:57 PM
Dodge; Mountain Dew; NAPA; Door Dash; Safe Lite; ‘Young Rock’ & ‘Lopez vs. Lopez’ on NBC
6:06 PM – 6:08 PM
Xfinity; ebay motors; Jack Daniels; Golden Corral; Ford; Sunday Night Football on NBC & Peacock