Many parts of the USA have been experiencing very hot weather. The warm and muggy temperatures did not faze the fans attending the race in Pocono, PA, as attendance was great, and the fans got to see an exciting race. Who knew that shortly following the checkered flag, emotional temperatures would run high as well, with the two cars ending first and second being disqualified? Those at home may have turned off the broadcast before this news reached them. While the winner may have been a distinct change from the original outcome, the broadcast, including commercials, remained the usual format. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 M&Ms Fan Appreciation 400
Start time to record race/commercial periods: 2:46 PM
End time to record race/commercial periods: 6:21 PM
Total minutes of complete race broadcast: 215
Minutes of race broadcast: 182
Minutes of traditional commercials: 33
Minutes of side-by-side commercials: 13
Total number of commercials: 115
Total number of companies or entities advertised: 58
Total number of traditional commercials (not split-screen): 82
Total number of companies or entities advertised: 49
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 33
Total number of companies or entities advertised: 27
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Xfinity (7 times); Golden Corral (5 times); Coca-Cola (5 times); Geico (5 times); T-Mobile (5 times); Busch Beer (4 times); IHOP (4 times); Carvana (4 times); Breztri (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Monday Night Raw’ usanetwork.com/wwe-raw & ‘Summer Slam’ on Peacock – 2
‘Snake in the Grass’ usanetwork.com/snake-in-the-grass – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
IndyCar indycar.com on NBC/NBC Sports & Peacock – 1
‘Premier League Soccer’ -NBC & Peacock – 1
MLB Baseball on Peacock – 1
‘Austin Dillon’s Life in the Fast Lane’ on USA usanetwork.com/austin-dillons-life-in-the-fast-lane – 1
‘Chrisley Knows Best’ nbc.com/chrisley-knows-best – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
‘911’ on USA usanetwork.com/9-1-1 – 1
World Athletics Championships worldathletics.org/competitions/world-athletics-championships/oregon22 – 1
Total: 13
Movies
‘The Gray Man’ on Netflix netflix.com/title/81160697 – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
C Harper Chevy East CHarperChevyEast.com – 1
Pirates.com pirates.com – 1
Tractor Brothers tractorbrothers.com & Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 1
Total: 3
Restaurants/Food
Golden Corral goldencorral.com/ – 4
IHOP ihop.com – 4
Sonic sonicdrivein.com – 3
Coca-Cola cocacola.com – 3
Subway Subway.com – 2
Aquasana aquasana.com – 1
Eat ‘n Park eatnpark.com – 1
Total: 18
Beer/Alcohol
Busch Light busch.com – 1
Total: 1
Car/Truck/Bike
Carvana.com carvana.com – 3
ebay motors ebay.com – 2
NissanUSA.com nissanusa.com – 2
Chevy chevy.com – 1
Ford ford.com – 1
GMCDealer.com gmcdealer.com – 1
GoodYear goodyear.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com (Christopher Bell) – 1
Vroom vroom.com – 1
Advance Auto Parts advanceautoparts.com – 1
Total: 15
Insurance/Health
USAA.com usaa.com/jointoday – 2
Geico.com geico.com – 2
Progressive progressive.com – 1
State Farm statefarm.com – 1
Total: 6
Wireless Phone
T-Mobile t-mobile.com/ – 5
Verizon/Frontline Verizon.com/frontline – 1
Total: 6
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Total: 1
Technology
Amazon amazon.com – 3
Xfinity.com xfinity.com – 3
Starz on Xfinity xfinity.com/learn/digital-cable-tv/premium-channels/starz – 1
Comcast Business comcastbusiness.com – 1
Total: 8
Products/Services for the Home and Personal Use
Breztri breztri.com – 4
Skechers skechers.com – 2
Sensodyne Toothpaste sensodyne.com – 1
Skechers skechers.com (Rusty Wallace) – 1
Total: 8
Racing Related
Chicagoland Speedway chicagolandspeedway.com – 1
RichmondRaceway.com richmondraceway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
2:46 PM – 2:48 PM – 2 // 2:48 PM – 2:50 PM – 2
2:50 PM – 2:55 PM – 5 // 2:55 PM – 2:57 PM – 2
2:57 PM – 3:12 PM – 15 // 3:12 PM – 3:14 PM – 2
3:14 PM – 3:17 PM – 3 // 3:17 PM – 3:19 PM – 2
3:19 PM – 3:29 PM – 10 // 3:29 PM – 3:32 PM – 3
3:32 PM – 3:42 PM – 10 // 3:42 PM – 3:44 PM – 2
3:44 PM – 3:45 PM – 1 // 3:45 PM – 3:48 PM – 3
3:48 PM – 3:54 PM – 6 // 3:54 PM – 3:56 PM – 2
3:56 PM – 4:03 PM – 7 // 4:03 PM – 4:06 PM – 3
4:06 PM – 4:12 PM – 6 // 4:12 PM – 4:15 PM – 3
4:15 PM – 4:36 PM – 21 // 4:36 PM – 4:39 PM – 3
4:39 PM – 4:52 PM – 13 // 4:52 PM – 4:54 PM – 2
4:54 PM – 5:05 PM – 11 // 5:05 PM – 5:08 PM – 3
5:08 PM – 5:09 PM – 1 // 5:09 PM – 5:10 PM – 1
5:10 PM – 6:21 PM – 71 // 6:21 PM – checkered flag
Total race brdcst time: 182 // Total comm. brdcst time: 33
Number of companies featured during broadcast: 20
(Hunt Bros. Pizza; Coca-Cola; Monster Energy; Busch Beer, @BuschBeer #BuschTrickyTrivia ; Ford Performance; Toyota; Geico; Breztri; AMR Safety Crew amr.net ; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; Verizon/FrontLine ; Goldfish-Racing.com , Goldfish Casino Slots facebook.com/GoldfishCasinoSlots ; ‘The Gray Man’ on Netflix ; WWE ‘Summer Slam’ on Peacock; NBC Sports on NASCAR Radio Sirius/XM Channel 90; ‘NASCAR.com/Drive ; NASCAR.com/Scanner ; NASCAR.com/Mobile ; ‘NASCAR America Motor Mouths’ & ‘NASCAR America Dale Jr. Download’ on Peacock; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:24 PM – 4:27 PM
Progressive; Mountain Dew; Xfinity; Golden Corral; Toyota Sponsafier.com ; DaytonaInternationalSpeedway.com ; World Athletics Championships worldathletics.org/competitions/world-athletics-championships/oregon22
4:48 PM – 4:50 PM
WeatherTech.com ; Busch Light Apple; Bank of America; Applebee’s; Propane.com ; NASCAR.com/Tickets
5:24 PM – 5:27 PM
Ram Trucks; Subway; Advance Auto Parts; Applebee’s; Geico; MISpeedway.com
5:31 PM – 5:34 PM
USAA/JoinToday; Bank of America; Carvana; Golden Corral; Sunoco; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
5:43 PM – 5:45 PM
Toyota Sponsafier.com ; Subway; Verizon/FrontLine ; USAA/JoinToday ; Kioti; Mountain Dew; IndyCar on NBC & Peacock; ‘Snake in the Grass’ on USA