How can a NASCAR fan go wrong when a race has throwback paint schemes, commentators, reporters, and guests dressed in retro outfits, where one of the stats thrown around is a ‘Darlington Stripe Count’, and legends such as Richard Petty, Bill Elliott, and Bobby Labonte are helping bring the broadcast to them? On Sunday, it was that and more. The ‘more’ included commercials, of course. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 GoodYear 400
Start time to record race/commercial periods: 3:24 PM
End time to record race/commercial periods: 7:04 PM
Total minutes of complete race broadcast: 220
Minutes of race broadcast: 182
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 10
Total number of commercials: 129
Total number of companies or entities advertised: 62
Total number of traditional commercials (not split-screen): 104
Total number of companies or entities advertised: 57
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 18
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (9 times); Coca-Cola (7 times); Toyota (7 times); Busch Beer (6 times); Geico (6 times); Subway (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar NASCAR.com/Tickets – 3
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer #NASCARSalutes – 1
USFL Football USFL2.com on Fox – 1
‘Domino Masters’ on Fox fox.com/domino-masters – 1
Fox Nation nation.fox.com – 1
‘The Masked Singer’ fox.com/the-masked-singer/ and ‘Domino Masters’ on Fox fox.com/domino-masters – 1
‘Master Chef: Back to Win’ fox.com/masterchef/ – 1
NFL Schedule Release ’22 on NFLNetwork.com NFL.com NFL app – 1
‘911 Lone Star’ fox.com/9-1-1-lone-star – 1
‘Speak for Yourself’ foxsports.com/presspass/latestnews/2016/05/10-/speak-for-yourself-colin-cowherd-and-jason-whitlock-team-up-on-f – 1
Total: 15
Local News/Sports/Points-of-Interest in Penna.
Tractor Brothers tractorbrothers.com & Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 3
C Harper Chevy East CHarperChevyEast.com – 1
Total: 4
Restaurants/Food
Arby’s arbys.com – 4
Little Caesars littlecaesars.com – 4
McDonald’s mcdonalds.com – 4
Subway Subway.com – 4
KFC kfc.com/ – 4
Coke Zero Sugar us.coca-cola.com/zero-sugar – 3
Dr. Pepper drpepper.com – 2
Wendy’s wendys.com – 2
Denny’s dennys.com – 1
Hint Water drinkhint.com – 1
Honey Bunches of Oats honeybunchesofoats.com – 1
Total: 30
Beer/Alcohol
Busch Light busch.com – 1
Total: 1
Car/Truck/Bike
Ford ford.com – 3
Advance Auto Parts Gas Rewards advanceautoparts.com/GasRewards (Joey Logano) – 2
Chevy chevy.com – 2
Ram Trucks ram.com – 2
ebay motors ebay.com – 2
GoodYear goodyear.com – 2
Buyatoyota.com buyatoyota.com – 2
Toyota toyota.com (Kyle Busch) – 1
Toyota toyota.com (Christopher Bell) – 1
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
WeatherTech.com weathertech.com – 1
Armor All facebook.com/armorall – 1
Experian AutoCheck autocheck.com – 1
WeBuyAnyCar.com webuyanycar.com – 1
Total: 22
Insurance/Health
Geico.com geico.com – 3
USAA.com usaa.com/jointoday – 2
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 2
CologuardTest.com colorguardtest.com – 1
Liberty Mutual libertymutual.com – 1
Total: 9
Wireless Phone
Xfinity Mobile xfinitymobile.com – 2
Total: 2
Home Improvement
Kioti tractors kioti.com – 2
Total: 2
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Total: 1
Legal
BordasLaw.com bordaslaw.com – 1
Total: 1
Technology
IBM ibm.com – 1
Total: 1
Products/Services for the Home and Personal Use
Xyzal xyzal.com – 2
Breztri breztri.com – 2
Allegra allegra.com – 1
Cortizone-10 corizone10.com – 1
Icy Hot icyhot.com – 1
Mattress Firm mattressfirm.com – 1
Zantac 360 zantacotc.com – 1
Total: 10
Travel
Ark Encounter arkencounter.com – 2
Hilton.com hilton.com – 1
Walt Disney World disneyworld.disney.go.com – 1
Total: 4
Racing Related
Charlotte Motor Speedway charlottemotorspeedway.com – 1
Texas Motor Speedway texasmotorspeedway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
3:24 PM – 3:27 PM – 3 // 3:27 PM – 3:30 PM – 3
3:30 PM – 3:33 PM – 3 // 3:33 PM – 3:35 PM – 2
3:35 PM – 3:46 PM – 11 // 3:46 PM – 3:49 PM – 3
3:49 PM – 3:55 PM – 6 // 3:55 PM – 3:58 PM – 3
3:58 PM – 4:05 PM – 7 // 4:05 PM – 4:07 PM – 2
4:07 PM – 4:17 PM – 10 // 4:17 PM – 4:20 PM – 3
4:20 PM – 4:41 PM – 21 // 4:41 PM – 4:43 PM – 2
4:43 PM – 4:46 PM – 3 // 4:46 PM – 4:48 PM – 2
4:48 PM – 4:56 PM – 8 // 4:56 PM – 4:58 PM – 2
4:58 PM – 5:04 PM – 6 // 5:04 PM – 5:06 PM – 2
5:06 PM – 5:17 PM – 11 // 5:17 PM – 5:19 PM – 2
5:19 PM – 5:32 PM – 13 // 5:32 PM – 5:34 PM – 2
5:34 PM – 5:43 PM – 9 // 5:43 PM – 5:46 PM – 3
5:46 PM – 5:53 PM – 7 // 5:53 PM – 5:55 PM – 2
5:55 PM – 5:59 PM – 4 // 5:59 PM – 6:02 PM – 3
6:02 PM – 6:17 PM – 15 // 6:17 PM – 6:19 PM – 2
6:19 PM – 7:04 PM – 45 // 7:04 PM – checkered flag
Total race brdcst time: 182 // Total comm. brdcst time: 38
Number of companies featured during broadcast: 24
(Fox Bet Super 6 app; Monster Energy; Tootsies kidrockshonkytonkandsteakhouse.com ; KFC; Little Caesars; Subway; Coca-Cola; Busch Beer; Ford Performance; Toyota; Ram Trucks; Mahindra mahindrausa.com ; GoodYear; Geico; Advance Auto Parts, AdvanceMyTrack.com ; Rheem rheem.com ; Focus Factor focusfactor.com ; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; USFL on Fox; ‘Race Hub’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:31 PM – 4:33 PM
KansasSpeedway.com NASCAR.com/Tickets ; Progressive; Advance Auto Parts/GasRewards (Joey Logano); Wendy’s; Busch Light Beer; Baseball on FS1; Soccer on FS1
6:09 PM – 6:12 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Salutes ; Toyota; Subway; Busch Light Beer; USAA/JoinToday ; USFL on Fox
6:31 PM – 6:33 PM
Coke Zero Sugar; Ram Trucks; Liberty Mutual; Wendy’s; SonomaRaceway.com NASCAR.com/Tickets ; Upcoming Cup race
6:46 PM – 6:49 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Salutes ; Geico; Xfinity.com/nascar ; Toyota (various drivers); Soccer on FS1; USFL on Fox