NASCAR tipped its Easter bonnet at the fans on Sunday, and gave them a show to watch after the ham dinner was cleaned up and the dishwasher turned on. It turned out to be a bit of a bumpy ride on a slimy track (as described by Kyle Busch), as the rain kept trying to fall, and caused all of the commentators to fill us up with stories, memories, and instructions on how to understand restarts from a frozen field. There were commercials, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Food City Dirt Race
Start time to record race/commercial periods: 6:50 PM
End time to record race/commercial periods: 10:56 PM
Total minutes of complete race broadcast: 246
Minutes of race broadcast: 204
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 9
Total number of commercials: 133
Total number of companies or entities advertised: 60
Total number of traditional commercials (not split-screen): 108
Total number of companies or entities advertised: 57
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 18
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Busch Beer (13 times); Geico (11 times); Kioti tractors (7 times); Upcoming Cup race (8 times); Coca-Cola (10 times); Xfinity (10 times); Toyota (6 times); USFL (5 times); ebay motors (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 4
USFL Football USFL2.com on Fox – 3
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 3
Baseball on Fox Sports foxsports.com/mlb – 2
FoxWeather.com – 1
Fox Bet SportsBook app foxbet.com/app – 1
‘Big Bang Theory’ and WPGH53.com – 1
Fox Nation nation.fox.com – 1
‘The Masked Singer’ fox.com/the-masked-singer/ – 1
‘911’ fox.com/9-1-1 on Fox and ‘911 Lone Star’ fox.com/9-1-1-lone-star – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
‘Young Sheldon’ – 1
Total: 20
Movies
‘Father Stu’ fatherstumovie.com – 2
‘The Northman’ focusfeatures.com/the-northman – 1
‘Jack Ass Forever’ – 1
Total: 4
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Foxfox.com – 1
PNC.com pnc.com – 1
Total: 2
Restaurants/Food
Wendy’s wendys.com – 4
Hershey’s hersheys.com – 4
Applebees applebees.com – 3
Coca-Cola cocacola.com – 2
Arby’s arbys.com – 1
Long John Silver’s ljsilvers.com – 1
McDonald’s mcdonalds.com – 1
Total: 16
Beer/Alcohol
Busch Light busch.com – 4
Total: 4
Car/Truck/Bike
ebay motors ebay.com – 4
Ford ford.com – 4
Ram Trucks ram.com – 3
Toyota toyota.com – 2
VW Dealer vwdealer.com – 2
Armor All facebook.com/armorall – 1
CarGurus.com – 1
Dodge dodge.com – 1
GoodYear goodyear.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com (Christopher Bell) – 1
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
Total: 22
Insurance/Health
Geico.com geico.com – 4
Progressive progressive.com – 2
Good Rx goodrx.com – 1
Liberty Mutual libertymutual.com – 1
PassItOn.com – 1
Total: 9
Wireless Phone
T-Mobile t-mobile.com/ – 3
Total: 3
Home Improvement
Kioti tractors kioti.com – 7
Rural King ruralking.com – 1
Total: 8
Financial
TAXact.com taxact.com – 1
Total: 1
Technology
Amazon Prime amazon.com/prime – 2
IBM ibm.com – 2
Xfinity.com xfinity.com – 2
Ring.com ring.com – 1
Shopify shopify.com – 1
T-Mobile t-mobile.com – 1
Xfinity.com/supersonic xfinity.com/supersonic – 1
Total: 10
Products/Services for the Home and Personal Use
PODS pods.com – 2
CologuardTest.com cologuardtest.com – 1
Farxiga.com farxiga.com – 1
Leqvio Leqvio.com – 1
Skyrizi skyrizi.com – 1
Sleep Number bedsleepnumber.com – 1
Total: 7
Racing Related
KansasSpeedway.com kansasspeedway.com – 1
Talladega Superspeedway talladegasuperspeedway.com/ – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
6:50 PM – 6:53 PM – 3 // 6:53 PM – 6:54 PM – 1
6:54 PM – 6:58 PM – 4 // 6:58 PM – 7:01 PM – 3
7:01 PM – 7:10 PM – 9 // 7:10 PM – 7:13 PM – 3
7:13 PM – 7:19 PM – 6 // 7:19 PM – 7:20 PM –1
7:20 PM – 7:27 PM – 7 // 7:27 PM – 7:29 PM – 2
7:29 PM – 7:32 PM – 3 // 7:32 PM – 7:34 PM – 2
7:34 PM – 7:42 PM – 8 // 7:42 PM – 7:45 PM – 3
7:45 PM – 7:49 PM – 4 // 7:49 PM – 7:52 PM – 3
7:52 PM – 8:01 PM – 9 // 8:01 PM – 8:04 PM – 3
8:04 PM – 8:15 PM – 11 // 8:15 PM – 8:18 PM – 3
8:18 PM – 8:26 PM – 8 // 8:26 PM – 8:28 PM – 2
8:28 PM – 8:35 PM – 7 // 8:35 PM – 8:38 PM – 3
8:38 PM – 8:42 PM – 4 // 8:42 PM – 8:44 PM – 2
8:44 PM – 8:58 PM – 14 // 8:58 PM – 9:01 PM – 3
9:01 PM – 9:05 PM – 4 // 9:05 PM – 9:08 PM – 3
9:08 PM – 9:26 PM – 18 // 9:26 PM – 9:28 PM – 2
9:28 PM – 9:36 PM – 8 // 9:36 PM – 9:39 PM – 3
9:39 PM – 10:56 PM – 77 // 10:56 PM – checkered flag
Total race brdcst time: 204 // Total comm. brdcst time: 42
Number of companies featured during broadcast: 20
(Monster Energy; Fox Bet Super 6 app; KFC; Coca-Cola; Busch Beer, Busch Latte @BuschBeer #BuschLatteBreak ; Ford Performance; Toyota; Ram Trucks; Geico; Progressive; Kioti; Advent Health; Columbia Columbia.com ; Credit One Bank; PNC Bank; Ruoff Mortgage ruoff.com; Xfinity; USFL; ‘Race Hub’ on FS1; Upcoming Talladega Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
9:54 PM – 9:56 PM
Progressive; TalladegaSuperSpeedway.com NASCAR.com/Tickets ; Ram Trucks; Busch Light Beer; Fox Nation on FoxNews.com; USFL on Fox/FS1; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
10:04 PM – 10:06 PM
Busch Light Beer; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets; ebay motors; ‘The Masked Singer’ on Fox; USFL on Fox & FS1; PNC Bank; Upcoming Camping World Truck Series NASCAR.com/Trucks
10:14 PM – 10:16 PM
Coke Zero Sugar; T-Mobile; Upcoming Dover Cup race, NASCAR.com/Tickets ; ebay motors; Liberty Mutual; WeatherTech.com
10:27 PM – 10:30 PM
Toyota (Christopher Bell); Progressive; Subway; USFL on Fox/FS1; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets