Humans blink their eyes about 15 times a minute and their heart beats about 70 times a minute. Of course, a fan at a race held at Daytona International Speedway may blink much more often, due to flying grains of sand and grit as their racing warriors fly by. At Atlanta Motor Speedway on Sunday, fans hearts were surely pounding faster than normal—observing eleven wild cautions will do that to you. For any fan watching from their easy chair, they had to watch those cautions as well as commercials. Those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Folds of Honor QuikTrip 500
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 7:18 PM
Total minutes of complete race broadcast: 258
Minutes of race broadcast: 214
Minutes of traditional commercials: 44
Minutes of side-by-side commercials: 11
Total number of commercials: 140
Total number of companies or entities advertised: 74
Total number of traditional commercials (not split-screen): 114
Total number of companies or entities advertised: 68
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 23
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Geico (9 times); Xfinity (9 times); Coca-Cola (8 times); Busch Beer (8 times); Wendy’s (8 times); Toyota (6 times); Arby’s (5 times); KFC (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
USFL Football USFL2.com on Fox – 2
‘Race Hub’ foxsports.com/nascar/racehub – 2
Fox Bet SportsBook app foxbet.com/app – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 1
‘Big Bang Theory’ and WPGH53.com – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
iHeart Living Room Concert for America on Fox – 1
‘The Masked Singer’ fox.com/the-masked-singer/ and ‘Domino Masters’ on Fox fox.com/domino-masters – 1
‘Maury’, ‘Big Bang Theory’ – 1
‘911’ fox.com/9-1-1 on Fox and ‘911 Lone Star’ fox.com/9-1-1-lone-star – 1
Total: 12
Movies
‘Father Stu’ fatherstumovie.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
‘The National Desk’ on Fox 53 wpgh53.com – 1
Fox 53 wpgh53.com and SinclairCares.com – 1
KeystoneShootingCenter.com keystoneshootingcenter.com – 1
PA Lottery palottery.state.pa.us/ – 1
Total: 4
Restaurants/Food
Wendy’s wendys.com – 7
KFC kfc.com/ – 4
Arby’s arbys.com – 4
Coke Zero Sugar us.coca-cola.com/zero-sugar – 3
Reese’s reeses.com – 3
Buffalo Wild Wings buffalowildwings.com – 2
Heinz heinz.com – 2
McDonald’s mcdonalds.com – 2
Subway Subway.com – 1
Taco Bell tacobell.com – 1
Velveeta facebook.com/Velveeta – 1
Total: 30
Beer/Alcohol
Busch Light busch.com – 2
Total: 2
Car/Truck/Bike
Ford ford.com – 3
GoodYear goodyear.com – 2
Ram Trucks ram.com – 2
ebay motors ebay.com – 2
Armor All facebook.com/armorall – 2
Toyota toyota.com – 2
Advance Auto Parts Gas Rewards advanceautoparts.com/GasRewards (Joey Logano) – 1
Chevy chevy.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com (Kyle Busch) – 1
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Total: 20
Insurance/Health
Geico.com geico.com – 4
Liberty Mutual libertymutual.com – 4
USAA.com usaa.com/jointoday – 3
CologuardTest.com colorguardtest.com – 1
KnowWhenKnowHow.org – 1
SafeAuto safeauto.com – 1
UPMCHealthPlan.com upmchealthplan.com/medicare – 1
Urolift.com – 1
Total: 16
Wireless Phone
T-Mobile t-mobile.com/ – 3
Verizon/Frontline Verizon.com/frontline – 1
Total: 4
Home Improvement
ACE Hardware ACEHardware.com – 1
Harbor Freight harborfreight.com – 1
Total: 2
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Citizens Bank/ding citizensbank.com/ding – 1
Jackson Hewitt jacksonhewitt.com – 1
Total: 3
Technology
Indeed indeed.com – 3
Xfinity.com xfinity.com – 2
T-Mobile t-mobile.com – 1
Amazon amazon.com – 1
Comcast Business comcastbusiness.com – 1
IBM ibm.com – 1
Total: 9
Products/Services for the Home and Personal Use
Just For Men justformen.com – 2
Trelegy trelegy.com – 2
Downy Unstoppables downy.com – 1
Gillette gillette.com – 1
Rinvoq rinvoq.com – 1
Skyrizi skyrizi.com – 1
Walmart.com walmart.com – 1
Total: 9
Travel
Ark Encounter arkencounter.com – 2
Total: 2
Race brdcast times: // Comm. brdcast times:
3:00 PM – 3:02 PM – 2 // 3:02 PM – 3:04 PM – 2
3:04 PM – 3:08 PM – 4 // 3:08 PM – 3:10 PM – 2
3:10 PM – 3:26 PM – 16 // 3:26 PM – 3:28 PM – 2
3:28 PM – 3:38 PM – 10 // 3:38 PM – 3:41 PM – 3
3:41 PM – 3:54 PM – 13 // 3:54 PM – 3:56 PM – 2
3:56 PM – 4:04 PM – 8 // 4:04 PM – 4:07 PM – 3
4:07 PM – 4:13 PM – 6 // 4:13 PM – 4:14 PM – 1
4:14 PM – 4:25 PM – 11 // 4:25 PM – 4:29 PM – 4
4:29 PM – 4:34 PM – 5 // 4:34 PM – 4:37 PM – 3
4:37 PM – 4:39 PM – 2 // 4:39 PM – 4:42 PM – 3
4:42 PM – 5:01 PM – 19 // 5:01 PM – 5:03 PM – 2
5:03 PM – 5:09 PM – 6 // 5:09 PM – 5:13 PM – 4
5:13 PM – 5:20 PM – 7 // 5:20 PM – 5:22 PM – 2
5:22 PM – 5:31 PM – 9 // 5:31 PM – 5:33 PM – 2
5:33 PM – 5:50 PM – 17 // 5:50 PM – 5:53 PM – 3
5:53 PM – 5:58 PM – 5 // 5:58 PM – 6:00 PM – 2
6:00 PM – 6:03 PM – 3 // 6:03 PM – 6:05 PM – 2
6:05 PM – 6:28 PM – 23 // 6:28 PM – 6:30 PM – 2
6:30 PM – 7:18 PM – 48 // 7:18 PM – checkered flag
Total race brdcst time: 214 // Total comm. brdcst time: 44
Number of companies featured during broadcast: 22
(Folds of Honor foh.org ; RedCross.org/FoxForward ; Fox Bet Super 6 app; Monster Energy; Tootsies kidrockshonkytonkandsteakhouse.com/ ; Subway; KFC; Coca-Cola, Coke Zero Sugar; Busch Light Beer; Ford Performance; Toyota; Ram Trucks; GoodYear; Mobil 1; Geico; Progressive; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; USFL; ‘Race Hub’ on FS1; Upcoming Cup race)
4:51 PM – 4:54 PM
Xfinity.com/nascar ; BristolMotorSpeedway.com NASCAR.com ; RamTrucks.com ; Arby’s; Jackson Hewitt; Fox Nation on Fox News; Upcoming Xfinity Race NASCAR.com/Xfinity
5:39 PM – 5:42 PM
Busch Light Beer; Upcoming Cup race, Coca-Cola, Geico, Xfinity, Busch Beer; Advance Auto Parts (Joey Logano); Subway; USFL; RichmondRaceway.com
6:18 PM – 6:21 PM
Toyota; Upcoming CWTS race NASCAR.com/Trucks ; USAA/jointoday ; Wendy’s; Busch Light Beer; Friday Night Smackdown on Fox; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
6:44 PM – 6:46 PM
Geico; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/tickets ; Upcoming Xfinity race NASCAR.com/Xfinity ; Coke Zero Sugar; Door Dash; MartinsvilleSpeedway.com