Commercial breakdown: 2022 Federated Auto Parts 400

Sixty years ago, a top song was, “Party Lights” by Claudine Clark. In it she sings about seeing the party lights, and she knows where those lights are they are dancing and are so happy. On Sunday at Richmond Raceway, Kevin Harvick posted his back-to-back win, as well as his 60th career win. That calls for some party lights, to be sure. Those who watched the race saw Harvick’s happy face in Victory Lane, as well as some commercials. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2022 Federated Auto Parts 400

Start time to record race/commercial periods: 3:02 PM
End time to record race/commercial periods: 6:23 PM
Total minutes of complete race broadcast: 201
Minutes of race broadcast: 169
Minutes of traditional commercials: 32
Minutes of side-by-side commercials: 11

Total number of commercials: 101
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 73
Total number of companies or entities advertised: 46
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 18
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Coca-Cola (6 times); Xfinity (6 times); Xfinity (6 times); Sonic (6 times); T-Mobile (5 times)

Breakdown of what the commercials were, by category:

NBC/USA TV Previews/Promos:

‘Race for the Championship’ on USA – 2
‘Monday Night Raw’ usanetwork.com/wwe-raw – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
NFL Kick-Off on NBC & Peacock – 1
Golf on Golf Channel & Peacock – 1
‘Austin Dillon’s Life in the Fast Lane’ on USA usanetwork.com/austin-dillons-life-in-the-fast-lane – 1
‘Chucky’ on USA & SyFy – 1
‘The End is Nye’ on Peacock peacocktv.com – 1
Peacock peacocktv.com – 1
‘Snake in the Grass’ usanetwork.com/snake-in-the-grass – 1

Total: 12

Local News/Sports/Points-of-Interest in Penna.

PA Lottery palottery.state.pa.us/ – 3
C Harper Chevy East CHarperChevyEast.com – 1
Jim Shorkey Chevrolet jimshorkeymurrysvillechevy.com – 1
Monroeville Dodge monroevilledodge.com & KeystoneRacewayPark.com – 1
PNC.com pnc.com – 1
Tractor Brothers tractorbrothers.com & Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 1

Total: 8

Restaurants/Food

IHOP ihop.com – 4
McDonald’s mcdonalds.com – 4
Sonic sonicdrivein.com – 4
Applebees applebees.com – 2
Coca-Cola cocacola.com – 2
Subway Subway.com – 2
Wendy’s wendys.com – 1
Hellman’s hellmanns.com – 1

Total: 20

Car/Truck/Bike

ShopHonda.com shophonda.com – 2
NAPA napaonline.com/ – 2
Vroom vroom.com – 2
Advance Auto Parts advanceautoparts.com – 1
CarGurus.com – 1
Carvana.com carvana.com – 1
Chevy chevy.com – 1
GoodYear goodyear.com – 1
Safe Lite safelite.com – 1
Toyota toyota.com (Christopher Bell) – 1

Total: 13

Insurance/Health

Geico.com geico.com – 1

Total: 1

Wireless Phone

T-Mobile t-mobile.com/ – 5

Total: 5

Home Improvement

ACE Hardware ACEHardware.com – 1

Total: 1

Financial

Ally Bank allybank.com (Alex Bowman) – 1

Total: 1

Technology

Amazon amazon.com – 2
Xfinity.com xfinity.com – 2
HomeLight.com – 1

Total: 5

Products/Services for the Home and Personal Use

Walmart.com walmart.com – 3
Dormeo.com – 1
Skechers skechers.com – 1
Skechers skechers.com (Rusty Wallace) – 1

Total: 6

Racing Related

Darlington Raceway darlingtonraceway.com – 1

Total: 1

Race brdcast times: // Comm. brdcast times:

3:02 PM – 3:05 PM – 3 // 3:05 PM – 3:08 PM – 3
3:08 PM – 3:11 PM – 3 // 3:11 PM – 3:13 PM – 2
3:13 PM – 3:22 PM – 9 // 3:22 PM – 3:24 PM – 2
3:24 PM – 3:32 PM – 8 // 3:32 PM – 3:35 PM – 3
3:35 PM – 3:42 PM – 7 // 3:42 PM – 3:44 PM – 2
3:44 PM – 3:51 PM – 7 // 3:51 PM – 3:53 PM – 2
3:53 PM – 3:54 PM – 1 // 3:54 PM – 3:56 PM – 2
3:56 PM – 4:05 PM – 9 // 4:05 PM – 4:08 PM – 3
4:08 PM – 4:14 PM – 6 // 4:14 PM – 4:16 PM – 2
4:16 PM – 4:22 PM – 6 // 4:22 PM – 4:24 PM – 2
4:24 PM – 4:44 PM – 20 // 4:44 PM – 4:46 PM – 2
4:46 PM – 5:03 PM – 17 // 5:03 PM – 5:04 PM – 1
5:04 PM – 5:06 PM – 2 // 5:06 PM – 5:08 PM – 2
5:08 PM – 5:18 PM – 10 // 5:18 PM – 5:20 PM – 2
5:20 PM – 5:29 PM – 9 // 5:29 PM – 5:31 PM – 2
5:31 PM – 6:23 PM – 52 // 6:23 PM – checkered flag

Total race brdcst time: 169 // Total comm. brdcst time: 32

Number of companies featured during broadcast: 15
(Hunt Bros. Pizza; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; NFL Kick Off; NBC Sports on Sirius/XM NASCAR Radio channel 90; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR Tracks app; ‘Race for the Championship’ on USA; ‘NASCAR America Motor Mouths’ & ‘Dale Jr. Download’ on Peacock)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:34 PM – 4:36 PM
Geico; Xfinity; Bank of America/CustomizedCash ; Kioti; Coca-Cola; DarlingtonRaceway.com

4:53 PM – 4:56 PM
WeatherTech.com ; Verizon/FrontLine ; USAA/JoinToday ; Sonic; Golden Corral; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity NASCAR.com/Tickets

5:44 PM – 5:46 PM
Toyota Sponsafier.com ; Xfinity; Geico; Coca-Cola; KansasSpeedway.com

5:56 PM – 5:58 PM
Carvana.com ; Sonic; Propane.com ; Golden Corral; Ram Trucks

6:05 PM – 6:07 PM
Verizon/FrontLine ; USAA/JoinToday ; Kioti ; Bank of America/CustomizedCash ; Toyota buyatoyota.com