NASCAR went to southeastern Florida for this past Sunday’s Cup race. When many people think of Miami, they think of palm trees, motels, sandy beaches, and balmy weather. These postcard visions of this city most always contain those images, particularly the sun. If a postcard were made following this past race, it would indeed have the sun blazing, as well as a No. 5 Chevy at the front of the race pack. Kyle Larson shone most of the day like that beautiful orb in the sky. Fans watching the broadcast saw Larson a lot as he dominated things… and saw a few commercials, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Dixie Vodka 400
Start time to record race/commercial periods: 2:24 PM
End time to record race/commercial periods: 5:50 PM
Total minutes of complete race broadcast: 206
Minutes of race broadcast: 169
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 13
Total number of commercials: 113
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 82
Total number of companies or entities advertised: 40
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 31
Total number of companies or entities advertised: 24
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 6
Companies seen the most in commercials during this broadcast: Ford (5 times); Safe Lite (5 times); Die Hard batteries at Advance Auto Parts (5 times); Sonic (5 times); Little Caesars Pizza (5 times); Xfinity (5 times); Sunday Night Football on NBC & Peacock (4 times); Coca-Cola (4 times); Geico (4 times); Northern Tool (4 times); Keystone Light Beer (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Sunday Night Football on NBC/NBC Sports & Peacock – 3
‘La Brea’ on NBC nbc.com/la-brea – 2
‘Monday Night Raw’ usanetwork.com/wwe-raw – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
NFL + Plus.NFL.com – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit, ‘Law & Order: Organized Crime’ nbc.com/law-and-order-organized-crime) – 1
‘Lopez vs. Lopez’ nbc.com/lopez-vs-lopez – 1
‘Lopez vs. Lopez’ nbc.com/lopez-vs-lopez and ‘Young Rock’ nbc.com/young-rock – 1
‘The Voice’ nbc.com/the-voice – 1
‘Young Rock’ nbc.com/young-rock – 1
Total: 14
Movies
‘Halloween Ends’ halloweenmovie.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 3
Total: 3
Restaurants/Food
Little Caesars littlecaesars.com – 5
Sonic sonicdrivein.com – 4
Coca-Cola cocacola.com – 3
Wendy’s wendys.com – 3
Applebees applebees.com – 1
Total: 16
Beer/Alcohol
Keystone Light keystonelight.com – 4
Total: 4
Car/Truck/Bike
Die Hard batteries diehard.com and Advance Auto advanceautoparts.com – 5
Safe Lite safelite.com – 4
Chevy chevy.com – 2
Ford ford.com – 2
Neighborhood Ford Store neighborhoodfordstore.com – 2
GoodYear goodyear.com – 2
Buyatoyota.com buyatoyota.com – 1
Dodge dodge.com – 1
Total: 19
Insurance/Health
Progressive progressive.com – 2
Geico.com geico.com – 1
Total: 3
Wireless Phone
T-Mobile t-mobile.com/ – 2
Total: 2
Home Improvement
Northern Tool & Equipment northerntool.com – 4
Total: 4
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Fan Duel fanduel.com – 1
T-Mobile t-mobile.com – 1
Total: 4
Products/Services for the Home and Personal Use
Breztri breztri.com – 2
Skechers skechers.com – 2
Skechers skechers.com (Rusty Wallace) – 1
Entresto.com entresto.com – 1
Total: 6
Political/Special Interest
The House Majority PAC thehousemajoritypac.com – 1
National Republican Congressional Committee NRCC.org – 1
We Believe in Lori Mizgorski lorimizgorski.com/ – 1
Total: 3
Racing Related
NASCAR.com/Shop nascar.com/shop – 1
Martinsville Speedway martinsvillespeedway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
2:24 PM – 2:27 PM – 3 // 2:27 PM – 2:29 PM – 2
2:29 PM – 2:33 PM – 4 // 2:33 PM – 2:36 PM – 3
2:36 PM – 2:51 PM – 15 // 2:51 PM – 2:54 PM – 3
2:54 PM – 3:00 PM – 6 // 3:00 PM – 3:03 PM – 3
3:03 PM – 3:05 PM – 2 // 3:05 PM – 3:08 PM – 3
3:08 PM – 3:17 PM – 9 // 3:17 PM – 3:20 PM – 3
3:20 PM – 3:26 PM – 6 // 3:26 PM – 3:28 PM – 2
3:28 PM – 3:37 PM – 9 // 3:37 PM – 3:39 PM – 2
3:39 PM – 3:41 PM – 2 // 3:41 PM – 3:43 PM – 2
3:43 PM – 3:53 PM – 10 // 3:53 PM – 3:56 PM – 3
3:56 PM – 4:03 PM – 7 // 4:03 PM – 4:05 PM – 2
4:05 PM – 4:12 PM – 7 // 4:12 PM – 4:14 PM – 2
4:14 PM – 4:32 PM – 18 // 4:32 PM – 4:34 PM – 2
4:34 PM – 4:38 PM – 4 // 4:38 PM – 4:40 PM – 2
4:40 PM – 5:11 PM – 31 // 5:11 PM – 5:14 PM – 3
5:14 PM – 5:50 PM – 36 // 5:50 PM – checkered flag
Total race brdcst time: 169 // Total comm. brdcst time: 37
Number of companies featured during broadcast: 24
(Dixie Vodka dixievodka.com ; T-Mobile t-mobile.com ; Verizon/FrontLine ; Sonic; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Liberty Mutual; Progressive; Mahindra Tractor; Northern Tool; Columbia PFG Columbia.com/PFG ; Credit One Bank, creditoned500sweepstakes.com ; Ruoff Mortgage ruoff.com ; Xfinity; ‘Halloween Ends’ halloweenmovie.com ; ‘Football Night in America’ & Sunday Night Football on NBC & Peacock; NBC Sports on Sirius/XM NASCAR Radio channel 90 ; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR Tracks app ; NASCAR & WWE nascar.com/gallery/nascar-aj-styles-corey-lajoie-charlotte/#photo-1 ; ‘NASCAR America Post-Race Show’ on Peacock)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:59 PM – 4:00 PM
Toyota
4:23 PM – 4:26 PM
Toyota; Mountain Dew; Verizon/FrontLine ; Door Dash; PhoenixRaceway.com ; ‘Race for the Championship’ on USA; ‘Capital One College Bowl’ on NBC
4:51 PM – 4:54 PM
Geico; Door Dash; Dodge; Xfinity; The Breeders Cup on NBC, Peacock & USA
4:59 PM – 5:01 PM
Verizon/FrontLine ; Ford; Sonic; Progressive; Sunday Night Football on NBC & Peacock; ‘La Brea’ on NBC
5:21 PM – 5:23 PM
Propane.com ; Door Dash; WeatherTech.com ; Mountain Dew; Xfinity; Upcoming Cup race
5:28 PM – 5:30 PM
Sunoco; Sonic; Safelite; Geico; ‘Barmageddon’ on USA usanetwork.com/usa-insider/franchise/Barmageddon ; ‘Quantum Leap’ on NBC