The NASCAR season commenced on a beautiful Florida Sunday. The Daytona 500 had lows as low as Trace Adkins’ voice for the National Anthem, and highs like the soaring Air Force Thunderbirds; just as NASCAR fans expected, wanted and enjoyed. The broadcast had commercials, too, just as fans expected, but not necessarily wanted or enjoyed. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Daytona 500
Start time to record race/commercial periods: 2:46 PM
End time to record race/commercial periods: 6:46 PM
Total minutes of complete race broadcast: 240
Minutes of race broadcast: 192
Minutes of traditional commercials: 48
Minutes of side-by-side commercials: 8
Total number of commercials: 135
Total number of companies or entities advertised: 75
Total number of traditional commercials (not split-screen): 115
Total number of companies or entities advertised: 68
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 20
Total number of companies or entities advertised: 19
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Busch Beer (9 times); Geico (8 times); Coca-Cola (8 times); Xfinity (7 times); IBM (6 times); Upcoming Cup race (5 times); USFL (4 times); Ford (4 times); T-Mobile (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
USFL Football USFL2.com on Fox – 4
‘Race Day’ foxsports.com/nascar @RaceDayonFox – 2
NASCAR.com – 1
Fox Bet SportsBook app foxsports.com/app – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Light Beer – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer Light NASCAR.com/Tickets – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
College Basketball on FS1 foxsports.com/college-basketball – 1
‘Big Bang Theory’ and ‘Young Sheldon’ – 1
Disney + disneyplus.com – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘Lego Masters’ fox.com/lego-masters – 1
‘Welcome to Flatch’ fox.com/welcome-to-flatch – 1
‘Young Sheldon’ – 1
Total: 19
Movies
‘Dog’ unitedartistsreleasing.com/dog/ – 1
‘The Batman’ thebatman.com – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
PA.gov/COVID – 2
Fox 53 wpgh53.com and ‘Pompeii: The Exhibition’ at the Carnegie Science Center – 1
‘The National Desk’ on Fox 53 wpgh53.com – 1
BlockTraffic.org Goya Cares – 1
C Harper Chevy CHarperChevy.com – 1
KeystoneShootingCenter.com keystoneshootingcenter.com – 1
Levin’s levinfurniture.com – 1
PNC.com/lowcashmode pnc.com/lowcashmode – 1
Unibet.com PA app – 1
Total: 10
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
Wendy’s wendys.com – 2
Golden Corral goldencorral.com/ – 2
KFC kfc.com/ – 2
Dr. Pepper drpepper.com – 1
Pepsi Zero Sugar pepsi.com – 1
Taco Bell tacobell.com – 1
Total: 13
Beer/Alcohol
Busch Light busch.com – 4
Total: 4
Car/Truck/Bike
Ford ford.com – 4
GoodYear goodyear.com – 3
ebay motors ebay.com – 3
Ram Trucks ram.com – 2
Advance Auto Parts Gas Rewards advanceautoparts.com/GasRewards (Joey Logano) – 2
Chevy chevy.com – 1
Discount Tire – America’s Tire discounttire.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com (Christopher Bell) – 1
WeatherTech.com weathertech.com – 1
Total: 19
Insurance/Health
Geico.com geico.com – 4
USAA.com usaa.com/jointoday – 3
Pfizer Pfizer.com – 3
Liberty Mutual libertymutual.com – 1
NowEyeSee.com – 1
Progressive progressive.com – 1
US Dept of Health & Human Services hhs.gov – 1
CologuardTest.com colorguardtest.com – 1
Total: 15
Wireless Phone
T-Mobile t-mobile.com/ – 4
Xfinity Mobile xfinitymobile.com – 1
Total: 5
Home Improvement
Harbor Freight harborfreight.com – 2
Home Depot homedepot.com – 2
Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 1
Total: 5
Financial
Ally Bank allybank.com (Alex Bowman) – 2
Jackson Hewitt jacksonhewitt.com – 1
Total: 3
Legal
Shenderovich, Shenderovich & Fishman 98twins.com – 1
Total: 1
Technology
IBM ibm.com – 6
Indeed indeed.com – 3
Amazon amazon.com – 1
Comcast Business comcastbusiness.com – 1
Fan Duel fanduel.com – 1
Verizon verizon.com/ – 1
Total: 13
Products/Services for the Home and Personal Use
Farxiga.com farxiga.com – 1
Just For Men justformen.com – 1
Tonal tonal.com – 1
Vazalore vazalore.com – 1
Total: 4
Travel
AirBNB.com – 1
Total: 1
Racing Related
Phoenix Raceway phoenixraceway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
2:46 PM – 2:49 PM – 3 // 2:49 PM – 2:52 PM – 3
2:52 PM – 2:59 PM – 7 // 2:59 PM – 3:02 PM – 3
3:02 PM – 3:16 PM – 14 // 3:16 PM – 3:18 PM – 2
3:18 PM – 3:23 PM – 5 // 3:23 PM – 3:26 PM – 3
3:26 PM – 3:40 PM – 14 // 3:40 PM – 3:43 PM – 3
3:43 PM – 3:44 PM – 1 // 3:44 PM – 3:47 PM – 3
3:47 PM – 3:55 PM – 8 // 3:55 PM – 3:57 PM – 2
3:57 PM – 3:59 PM – 2 // 3:59 PM – 4:02 PM – 3
4:02 PM – 4:14 PM – 12 // 4:14 PM – 4:17 PM – 3
4:17 PM – 4:22 PM – 5 // 4:22 PM – 4:24 PM – 2
4:24 PM – 4:32 PM – 8 // 4:32 PM – 4:35 PM – 3
4:35 PM – 4:39 PM – 4 // 4:39 PM – 4:41 PM – 2
4:41 PM – 4:47 PM – 6 // 4:47 PM – 4:49 PM – 2
4:49 PM – 4:59 PM – 10 // 4:59 PM – 5:02 PM – 3
5:02 PM – 5:14 PM – 12 // 5:14 PM – 5:17 PM – 3
5:17 PM – 5:20 PM – 3 // 5:20 PM – 5:23 PM – 3
5:23 PM – 5:35 PM – 12 // 5:35 PM – 5:37 PM – 2
5:37 PM – 5:49 PM – 12 // 5:49 PM – 5:52 PM – 3
5:52 PM – 6:46 PM – 54 // 6:46 PM – checkered flag
Total race brdcst time: 192 // Total comm. brdcst time: 48
Number of companies featured during broadcast: 27
(Fox Bet Super 6 app; Tootsies kidrockshonkytonkandsteakhouse.com/ ; Louisiana Hot Sauce louisianahotsauce.com ; Wendy’s; KFC; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Light Beer, @BuschBeer #BuschRaceTeam #Sweepstakes ; Ford Performance; Toyota; Ram Trucks; Mahindra Tractors; GoodYear; ebay motors; Geico; Progressive; Advent Health; American Medical Response AMR.net ; farxiga; Credit One Bank; IBM; Xfinity; USFL; College Basketball on
FS1; NHRA Winter Nationals on FS1; Fox Nation; ‘Race Hub’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:30 PM – 3:32 PM
Progressive; Busch Light Beer; Ram Trucks; Las Vegas Motor Speedway lvms.com NASCAR.com/Tickets ; Friday Night Smackdown on Fox
5:06 PM – 5:08 PM
Bank of America; Cologuard; Fox Nation; AutoClubSpeedway.com NASCAR.com/Tickets ; Wendy’s
6:02 PM – 6:04 PM
Bank of America; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity; Liberty Mutual; NASCAR.com/Xfinity; Verizon/frontline5G ; Soccer on Fox Sports
6:11 PM – 6:13 PM
Progressive; Door Dash (Bubba Wallace); Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets; ‘The Masked Singer’ on Fox
ALSO… 5:31 – 5:33
“Toyota All-Out” a two-minute block of time spent focusing on the race’s Toyota drivers