Commercial breakdown: 2022 Coke Zero Sugar 400

Kris Kristofferson penned the song, “Sunday Morning Coming Down.” In it, he opines about how short of dying, there isn’t much more depressing than the lonely sidewalks on Sunday mornings. Fortunately for the sidewalks of Daytona, they weren’t empty and cold this past Sunday morning. There were plenty of NASCAR fans headed to the track, hoping against hope that the rains would stay away so a race could run. A race was run, and although it included delays for weather, it finally finished at nearly suppertime. The fans in Florida got to head home, and the fans at home could be happy for Austin Dillon, and that they could finally get away from the TV. For the fans that sat through a lot of TV watching for the race resumption, they might wonder how many ads ran when the race was actually on. For those fans, here is this week’s breakdown.

Race and Commercial Breakdown of the 2022 Coke Zero Sugar 400

Start time to record race/commercial periods: 10:00 AM
Stop time for weather: 12:42 PM
Restart time (engines re-fired): 3:54 PM
End time to record race/commercial periods: 4:18 PM
Total minutes of complete race broadcast: 186
Minutes of race broadcast: 156
Minutes of traditional commercials: 30
Minutes of side-by-side commercials: 10

Total number of commercials: 91
Total number of companies or entities advertised: 41
Total number of traditional commercials (not split-screen): 71
Total number of companies or entities advertised: 38
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 20
Total number of companies or entities advertised: 15
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: CNBC (8 times; Coca-Cola & Coke Zero Sugar (7 times); Xfinity (6 times); ‘Shark Tank’ on CNBC (6 times); Original Mattress Factory (4 times); Subway (4 times); Ford Performance (4 times); Geico (4 times)

Breakdown of what the commercials were, by category:

NBC/USA TV Previews/Promos:

‘Shark Tank’ on CNBC cnbc.com/shark-tank/ – 4
CNBC Pro cnbc.com/Pro – 3
CNBC.com/InvestingClub – 3
‘Jay Leno’s Garage’ nbc.com/jay-lenos-garage – 2

Total: 12

Movies

‘Me Time’ on Netflix netflix.com/title/81161828 – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

Original Mattress Factory originalmattressfactory.com – 4
Hawk Volkswagen hawkvwmonroeville.com – 1

Total: 5

Restaurants/Food

Coke Zero Sugar us.coca-cola.com/zero-sugar – 6
Subway Subway.com – 3
Sonic sonicdrivein.com – 2
Golden Corral goldencorral.com/ – 1
McDonald’s mcdonalds.com – 1
Mountain Dew mountaindew.com/ – 1

Total: 14

Car/Truck/Bike

Ford ford.com – 4
Ram Trucks ram.com – 3
Toyota Sponsafier.com toyota.com/racing/sponsafier – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Carvana.com carvana.com – 1

Total: 11

Insurance/Health

Dexcom Dexcom.com – 2
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 2
USAA.com usaa.com/jointoday – 1
Geico.com geico.com – 1

Total: 8

Wireless Phone

T-Mobile t-mobile.com/ – 1
Xfinity Mobile xfinitymobile.com – 1

Total: 2

Home Improvement

Kioti tractors kioti.com – 1

Total: 1

Financial

Ally Bank allybank.com (Alex Bowman) – 1
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 1

Total: 2

Legal

KnightLine Legal knightlinelegal.com 800-550-7414 – 1

Total: 1

Technology

Xfinity.com xfinity.com – 2
Amazon amazon.com – 1

Total: 3

Products/Services for the Home and Personal Use

Breztri breztri.com – 2
Skechers skechers.com – 2
Skechers skechers.com (Rusty Wallace) – 1
Aspercreme aspercreme.com – 1
Dr. Scholl’s drscholls.com/ – 1
Trelegy trelegy.com – 1
Xyzal xyzal.com – 1
Zegerid OTC zegeridotc.com – 1

Total: 10

Racing Related

Daytona 500 daytona500.com #DAYTONA500 – 1

Total: 1

Race brdcast times: // Comm. brdcast times:

10:00 AM – 10:13 AM – 13 // 10:13 AM – 10:16 AM – 3
10:16 AM – 10:22 AM – 6 // 10:22 AM – 10:25 AM – 3
10:25 AM – 10:33 AM – 8 // 10:33 AM – 10:35 AM – 2
10:35 AM – 10:38 AM – 3 // 10:38 AM – 10:41 AM – 3
10:41 AM – 10:42 AM – 1 // 10:42 AM – 10:44 AM – 2
10:44 AM – 10:54 AM – 10 // 10:54 AM – 10:56 AM – 2
10:56 AM – 11:04 AM – 8 // 11:04 AM – 11:06 AM – 2
11:06 AM – 11:31 AM – 25 // 11:31 AM – 11:34 AM – 3
11:34 AM – 11:35 AM – 1 // 11:35 AM – 11:37 AM – 2
11:37 AM – 11:47 AM – 10 // 11:47 AM – 11:50 AM – 3
11:50 AM – 12:13 PM – 23 // 12:13 PM – 12:16 PM – 3
12:16 PM – 12:21 PM – 5 // 12:21 PM – 12:23 PM – 2
12:23 PM – 12:42 PM – 19 // 12:42 – Rain Delay

3:54 PM – 4:18 PM – 24 // 4:18 PM – checkered flag

Total race brdcst time: 156 // Total comm. brdcst time: 30

Number of companies featured during broadcast: 18
(Coke Zero Sugar, Coca-Cola; ASHOC Beverage ashoc.com ; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Advance Auto Parts; Northern Tool northerntool.com ; Leaf Home leafhome.com ; Propane.com ; Breztri ; Credit One Bank, creditoned500sweeps.com ; Ruoff Mortgage ruoff.com ; Xfinity; IMSA WeatherTech Racing on CNBC ; NASCAR on CNBC; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR Tracks app; ‘NASCAR America Post-Race Show’ on CNBC )

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

11:13 AM – 11:16 AM
Advance Auto Parts ; Bank of America/CustomizedCash ; T-Mobile; Golden Corral; Geico; Upcoming Cup race on USA, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; ‘Shark Tank’ on CNBC

11:23 AM – 11:26 AM
Xfinity.com ; Bank of America/CustomizedCash ; Subway; USAA/JoinToday ; Toyota; BristolMotorSpeedway.com ; CNBC.com/Pro

11:58 AM – 12:02 PM
Carvana; Xfinity; Geico; Advance Auto Parts; CNBC.com/InvestorsClub ; ‘Shark Tank’ on CNBC