Some of the names of drivers in Sunday’s Cup race in Charlotte are not as well known to NASCAR fans (Loris Hezemans, and Daniil Kvyat, for example), but it’s a certainty that these gentlemen are grateful for the opportunities. Just as the NASCAR powers-that-be seem determined to prove that road course ringers might one day pull off a win, the sponsors seem determined to prove that the more a fan sees their products in commercials, the more likely they will purchase them. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Bank of America ROVAL 400
Start time to record race/commercial periods: 2:05 PM
End time to record race/commercial periods: 5:30 PM
Total minutes of complete race broadcast: 205
Minutes of race broadcast: 167
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 10
Total number of commercials: 126
Total number of companies or entities advertised: 54
Total number of traditional commercials (not split-screen): 102
Total number of companies or entities advertised: 48
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 20
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Auto-Owners Insurance (8 times); Coca-Cola (6 times); Xfinity (6 times); Geico (5 times); PA local news WPXI (5 times); Sonic (5 times); Toyota (5 times); Bank of America/Merrill (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Sunday Night Football on NBC/NBC Sports & Peacock – 3
‘La Brea’ on NBC nbc.com/la-brea – 2
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
‘Race for the Championship’ on USA – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit, ‘Law & Order: Organized Crime’ nbc.com/law-and-order-organized-crime) – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
Peacock peacocktv.com – 1
‘Quantum Leap’ nbc.com/quantum-leap – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 13
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 5
‘Jeopardy’ & NBC local newswpxi.com – 1
Total: 6
Restaurants/Food
Coca-Cola cocacola.com – 4
Door Dash doordash.com – 4
Mountain Dew mountaindew.com/ – 3
Little Caesars littlecaesars.com – 2
McDonald’s mcdonalds.com – 2
Sonic sonicdrivein.com – 2
Wendy’s wendys.com – 2
Applebees applebees.com – 1
Total: 20
Beer/Alcohol
Keystone Light keystonelight.com – 1
Total: 1
Car/Truck/Bike
Safe Lite safelite.com – 4
Ford ford.com – 3
GoodYear goodyear.com – 2
Toyota toyota.com (Christopher Bell) – 2
CarGurus.com – 2
Chevy chevy.com – 2
Die Hard batteries diehard.com and Advance Auto advanceautoparts.com – 4
Dodge dodge.com – 1
ebay motors ebay.com – 1
Sunoco sunocoinc.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Total: 24
Insurance/Health
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 8
Progressive progressive.com – 3
Geico.com geico.com – 1
Good Rx goodrx.com – 1
Total: 13
Wireless Phone
T-Mobile t-mobile.com/ – 1
Total: 1
Home Improvement
Northern Tool & Equipment northerntool.com – 4
Kioti tractors kioti.com – 2
Total: 6
Financial
Bank of America & Merrill bankofamerica.com and Merrill.com – 5
Ally Bank allybank.com (Alex Bowman) – 1
Total: 6
Technology
Fan Duel fanduel.com – 3
Amazon Prime amazon.com/prime – 2
Xfinity.com xfinity.com – 1
Total: 6
Products/Services for the Home and Personal Use
Entresto.com entresto.com – 1
Skechers skechers.com – 1
Skechers skechers.com (Rusty Wallace) – 1
Trelegy trelegy.com – 1
Total: 4
Racing Related
Homestead-Miami Speedway homesteadmiamispeedway.com – 1
Martinsville Speedway martinsvillespeedway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
2:05 PM – 2:08 PM – 3 // 2:08 PM – 2:11 PM – 3
2:11 PM – 2:15 PM – 4 // 2:15 PM – 2:17 PM – 2
2:17 PM – 2:31 PM – 14 // 2:31 PM – 2:34 PM – 3
2:34 PM – 2:42 PM – 8 // 2:42 PM – 2:44 PM – 2
2:44 PM – 2:49 PM – 5 // 2:49 PM – 2:51 PM – 2
2:51 PM – 3:00 PM – 9 // 3:00 PM – 3:02 PM – 2
3:02 PM – 3:06 PM – 4 // 3:06 PM – 3:08 PM – 2
3:08 PM – 3:19 PM – 11 // 3:19 PM – 3:22 PM – 3
3:22 PM – 3:26 PM – 4 // 3:26 PM – 3:29 PM – 3
3:29 PM – 3:42 PM – 13 // 3:42 PM – 3:44 PM – 2
3:44 PM – 3:47 PM – 3 // 3:47 PM – 3:50 PM – 3
3:50 PM – 4:00 PM – 10 // 4:00 PM – 4:02 PM – 2
4:02 PM – 4:09 PM – 7 // 4:09 PM – 4:12 PM – 3
4:12 PM – 4:36 PM – 24 // 4:36 PM – 4:38 PM – 2
4:38 PM – 4:44 PM – 6 // 4:44 PM – 4:46 PM – 2
4:46 PM – 5:07 PM – 21 // 5:07 PM – 5:09 PM – 2
5:09 PM – 5:30 PM – 21 // 5:30 PM – checkered flag
Total race brdcst time: 167 // Total comm. brdcst time: 38
Number of companies featured during broadcast: 22
(Bank of America; Sonic; Door Dash; Coca-Cola; Mountain Dew; Monster Energy; Busch Beer; Ford Performance, NASCAR.com/FordPlayoffsPromo ; Toyota, NASCAR.com/ToyotaPlayoffs ; GoodYear; Sunoco; Geico; Progressive; Liberty Mutual; Northern Tool; Mahindra Tractors; Google Earth; Xfinity, Xfinity Mobile; ‘Football Night in America’ & Sunday Night Football on NBC & Peacock; ‘Capital One College Bowl’ on NBC & Peacock; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR Tracks app; NBC Sports on Sirius/XM NASCAR Radio channel 90)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:34 PM – 3:36 PM
Xfinity; Sonic; Geico; Verizon/FrontLine ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
4:23 PM – 4:25 PM
Verizon/FrontLine ; Sonic; Dodge
4:30 PM – 4:32 PM
Applebee’s; Xfinity; Sunoco; Toyota; College Football on NBC & Peacock; ‘Quantum Leap’ on NBC
4:51 PM – 4:53 PM
Dodge; Propane.com ; Progressive; Verizon/FrontLine ; Sunday Night Football on NBC & Peacock
4:57 PM – 4:59 PM
Sonic; Geico; Xfinity; WeatherTech.com ; ‘Today Show’ on NBC