The Cup race on Sunday got off to a gracious start with help from country star Dolly Parton. Perhaps Mother Nature is more for rock & roll, however, as the race was then interrupted for two Lightning Strike Red Flags. At least she permitted the race to conclude before it ran into a new day, with five minutes to spare. There were commercials amidst it all, of course. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Ally 400
Start time to record race/commercial periods: 5:00 PM
Stop time for lightning strike red flag: 5:34 PM
Restart time: 6:34 PM
Stop time for lightning strike red flag: 7:54 PM
Restart time: 10:00 PM
End time to record race/commercial periods: 11:55 PM
Total minutes of complete race broadcast: 229
Minutes of race broadcast: 191
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 8
Total number of commercials: 121
Total number of companies or entities advertised: 56
Total number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 53
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 16
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Xfinity (7 times); Geico (6 times); ebay motors (6 times); Subway (6 times); Sonic (5 times); Coca-Cola (4 times); Busch Beer (4 times); Jack Daniels (4 times); Auto Owners Insurance (4 times); PODS (4 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
IndyCar indycar.com on NBC/NBC Sports – 3
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 2
‘America’s Got Talent’ nbc.com/americas-got-talent – 2
‘American Ninja Warrior’ nbc.com/american-ninja-warrior – 2
‘Today’ nbc.com/today – 2
WWE Money in the Bank, IndyCar, NASCAR Cup Race, and July 4th Fireworks Show on NBC, Peacock, and USA – 1
‘The Old Man’ on FX fxnetworks.com/shows/the-old-man – 1
World Athletics Championships worldathletics.org/competitions/world-athletics-championships/oregon22 – 1
Golf on NBC/NBC Sports nbcsports.com/golf – 1
IMSA imsa.com on NBC Sports – 1
tubi tubitv.com – 1
Total: 17
Movies
‘Minions The Rise of Gru’ minionsmovie.com – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 2
PA Lottery palottery.state.pa.us/ – 2
MeyersRVs.com – 1
PNC.com pnc.com – 1
Total: 6
Restaurants/Food
Subway Subway.com – 5
Sonic sonicdrivein.com – 4
McDonald’s mcdonalds.com – 3
IHOP ihop.com – 2
Applebees applebees.com – 1
Coca-Cola cocacola.com – 1
Total: 16
Beer/Alcohol
Jack Daniels jackdaniels.com – 4
Busch Light Apple busch.com – 2
Total: 6
Car/Truck/Bike
ebay motors ebay.com – 4
Ford ford.com – 3
Advance Auto Parts Gas Rewards advanceautoparts.com/GasRewards (Joey Logano) – 3
Toyota Sponsafier.com toyota.com/racing/sponsafier – 3
Carvana.com carvana.com – 2
Ram Trucks ram.com – 1
GoodYear goodyear.com – 1
Midas midas.com – 1
Sunoco sunocoinc.com – 1
WeatherTech.com weathertech.com – 1
Total: 20
Insurance/Health
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 4
Geico.com geico.com – 3
TreatCV19.com or covid19oralrx.com/en – 2
AMICA amica.com – 2
Total: 11
Wireless Phone
Verizon verizon.com – 1
Total: 1
Financial
Ally Bank allybank.com (Alex Bowman) – 2
Chase Freedom chase.com – 1
Total: 3
Education
Connections Academy connectionsacademy.com – 1
Total: 1
Technology
Xfinity/3for1 xfinity.com/3for1 – 4
Uber Eats ubereats.com – 2
T-Mobile t-mobile.com – 1
Total: 7
Products/Services for the Home and Personal Use
PODS pods.com – 4
Skechers skechers.com (Rusty Wallace) – 3
Blue Emu blue-emu.com – 2
Chewy.com – 1
Jockey jockey.com – 1
Napoleon.com – 1
Rinvoq rinvoq.com – 1
Total: 13
Race brdcast times: // Comm. brdcast times:
5:00 PM – 5:03 PM – 3 // 5:03 PM – 5:05 PM – 2
5:05 PM – 5:17 PM – 12 // 5:17 PM – 5:19 PM – 2
5:19 PM – 5:26 PM – 7 // 5:26 PM – 5:28 PM – 2
5:28 PM – 5:34 PM – 6 // 5:34 PM – Lightning Strike Delay
6:34 PM – 6:39 PM – 5 // 6:39 PM – 6:42 PM – 3
6:42 PM – 6:48 PM – 6 // 6:48 PM – 6:50 PM – 2
6:50 PM – 6:58 PM – 8 // 6:58 PM – 7:00 PM – 2
7:00 PM – 7:14 PM – 14 // 7:14 PM – 7:17 PM – 3
7:17 PM – 7:18 PM – 1 // 7:18 PM – 7:20 PM – 2
7:20 PM – 7:28 PM – 8 // 7:28 PM – 7:30 PM – 2
7:30 PM – 7:37 PM – 7 // 7:37 PM – 7:39 PM – 2
7:39 PM – 7:48 PM – 9 // 7:48 PM – 7:51 PM – 3
7:51 PM – 7:54 PM – 3 // 7:54 PM – Lightning Strike delay
10:00 PM – 10:25 PM – 25 // 10:25 PM – 10:27 PM – 2
10:27 PM – 10:38 PM – 11 // 10:38 PM – 10:40 PM – 2
10:40 PM – 10:41 PM – 1 // 10:41 PM – 10:43 PM – 2
10:43 PM – 10:55 PM – 12 // 10:55 PM – 10:57 PM – 2
10:57 PM – 11:27 PM – 30 // 11:27 PM – 11:30 PM – 3
11:30 PM – 11:38 PM – 8 // 11:38 PM – 11:39 PM – 1
11:39 PM – 11:49 PM – 10 // 11:49 PM – 11:50 PM – 1
11:50 PM – 11:55 PM – 5 // 11:55 PM – checkered flag
Total race brdcst time: 191 // Total comm. brdcst time: 38
Number of companies featured during broadcast: 22
(Ally Bank; Sonic; Tootsies kidrockshonkytonkandsteakhouse.com ; Entenmann’s DadsofGlory.com ; Coca-Cola; Monster Energy; Busch Beer, #BuschBingo ; Ford Performance; Toyota; Geico; Advance Auto Parts; Gold Fish Casino & Slots facebook.com/GoldFishCasinoSlots/Goldfish-Racing.com ; Credit One Bank; Xfinity; WWE ‘Money in the Bank’ on Peacock; WWE ‘Monday Night Raw’ on USA ; IndyCar; July 4th Fireworks Show; NASCAR.com/Mobile ; NASCAR.com/Drive ; NASCAR.com/Scanner ; ‘NASCAR America Motor Mouths’ & ‘Dale Jr. Download’ on Peacock; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
7:07 PM – 7:10 PM
Xfinity.com/3for1 ; ebay motors; Applebee’s; Ram Trucks; New Hampshire Motor Speedway NHMS.com ; ‘Austin Dillon’s Life in the Fast Lane’ on USA usanetwork.com/austin-dillons-life-in-the-fast-lane
11:05 PM – 11:07 PM
Ram Trucks; Subway; PNC Bank; Advance Auto Parts (Joey Logano); AtlantaMotorSpeedway.com ; ‘Austin Dillon Life in the Fast Lane’ on USA
11:14 PM – 11:17 PM
Carvana; Sonic; ebay motors; Coca-Cola; Geico; ‘America’s Got Talent’ & ‘Dancing with Myself’ on NBC